Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (NASDAQ: SCOR) announced that ESPN will use Comscore Content Measurement (CCM) to produce a unified, person-level view of audience engagement across linear TV, streaming/CTV, digital, and social. Comscore reported ESPN reached 240.4 million people across platforms in September 2025, with linear-only reach at 74.6 million and cross-platform lift of +222%. CCM offers a deduplicated total-reach metric, audience overlap and platform lift, and person-level demographics to support content planning and advertiser communication.
Comscore (NASDAQ:SCOR) on January 6, 2026 launched a program-level module within Comscore Content Measurement (CCM) that delivers daily, deduplicated audience reporting at the series and episode level across linear TV, CTV, and digital. The module uses Amazon Bedrock agentic AI and an Open AI open weight model on AWS to normalize content identification and combine viewing metadata from multiple systems into a single source of truth.
The capability is marketed to media companies, advertisers, and agencies to plan campaigns with deduplicated reach, reduce wasted ad spend, and provide daily cross-platform audience intelligence for programming, acquisitions, and monetization decisions.
Comscore (Nasdaq: SCOR) completed a recapitalization with preferred stockholders on Dec 29, 2025 after common stockholder approval on Dec 19, 2025. The transaction exchanged Series B preferred for 9,860,475 shares of common and issued 12,670,863 shares of new Series C preferred, eliminating all Series B shares.
The deal converted $80.8M of liquidation preference into common at $8.19 per share and placed $183.7M into Series C at $14.50 per share; Series C is initially convertible 1:1 and pays no annual dividends. The recapitalization also removed a prior minimum special dividend right of $47.0M.
Comscore (NASDAQ: SCOR) on December 15, 2025 expanded its Cross-Platform Campaign Results (CCR) reporting suite to add streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network.
The enhancements are available now and let advertisers plan, activate, and measure streaming audio and podcast campaigns alongside TV, CTV, digital, and social, with a single deduplicated view of reach and performance. CCR was renamed from Comscore Campaign Ratings to emphasize unified cross-platform measurement for campaign planning and optimization.
Comscore (NASDAQ: SCOR) released its 2025 AI Intelligence Report on Dec 8, 2025, presenting third-party measurements of generative AI adoption, engagement, and influence.
Key findings include AI assistant reach of 36% desktop and 24% mobile, >30% of desktop Google searches showing an AI Overview (up from 23% in Apr 2025), 63% of hotel bookers visited an AI platform before booking, and AI-related social content drove > 64 million engagements in 2025. The report combines Comscore’s person-based panel and privacy-compliant behavioral data to benchmark GenAI usage across assistants, design, audio, education, and more.
Comscore (NASDAQ: SCOR) announced a partnership with Polaris I/O to integrate Comscore audience measurement and research into the Polaris I/O MarketView solution.
The integration automates audience insights and validated contact data to help media sales teams accelerate prospecting, pitching, and account growth across local and enterprise markets. The automated workflow is currently in beta with a handful of mutual clients and is expected to be made available more broadly in 2026.
Comscore (Nasdaq: SCOR) reported third-quarter 2025 results for the period ended September 30, 2025. Revenue was $88.9 million, up 0.5% year‑over‑year, driven by 20% growth in cross‑platform solutions and double‑digit growth in local TV. Net income was $0.5 million versus a net loss of $60.6 million in Q3 2024 (prior year included a $63.0 million goodwill impairment). Adjusted EBITDA was $11.0 million (12.4% margin), versus $12.4 million (14.0%) in Q3 2024. Cash and restricted cash totaled $29.9 million and senior secured term loan principal was $44.7 million as of September 30, 2025. Management announced a proposed recapitalization to exchange outstanding preferred stock (carrying >$18 million annual dividends) for common stock and new non‑dividend preferred stock and revised full‑year revenue guidance to be roughly flat with prior year.
Comscore (SCOR) released its 2025 State of Streaming report on Oct 29, 2025, showing rapid growth in ad-supported streaming and FAST channels.
Key findings: total hours on major free ad-supported services grew 43% YoY; Netflix saw 45% of household viewing hours on its ad-supported tier vs 34% in 2024; connected TV reached 96.4M households (+849,000 YoY); total streaming time rose to 13.9B hours (+6% YoY). Report highlights FAST emergence and broad monthly reach of free YouTube content.
Comscore (Nasdaq: SCOR) said it will hold a conference call to discuss third quarter 2025 financial results for the period ended September 30, 2025. The call is scheduled for Tuesday, November 4, 2025 at 5:00 p.m. ET and will be available via live webcast and telephone.
Telephone participants must register in advance to receive a dial-in number and unique PIN. A replay will be available via webcast after the call at the company's investor events page.
Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.
The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.