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Comscore Inc - SCOR STOCK NEWS

Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.

Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.

This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.

Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.

Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.

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Comscore, Inc. (SCOR) reports financial results for Q4 and FY 2023 with revenue of $371.3 million for the year, a net loss of $79.4 million, and adjusted EBITDA of $44.0 million. Q4 revenue was $95.1 million with a net loss of $28.4 million. The company expects full-year 2024 revenue between $375 million and $390 million with an adjusted EBITDA margin of 12% to 15%.
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Comscore (SCOR) and TEGNA (TGNA) have signed a multi-year agreement for cross-platform audience measurement. Comscore will provide critical measurement metrics for TEGNA's local TV, major affiliate, and digital businesses. TEGNA, owning 64 local news brands in 51 markets, aims to enhance audience insights and deliver value to advertisers through this partnership.
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LATV's Digital Ad Network secures top spot in Comscore Media Metrix rankings, delivering 200 million uniques to brand partners. The network reaches 70% of the digital Hispanic population, solidifying LATV's leadership in digital advertising. LATV to present at AIMM GrowthFronts in New York.
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Comscore, Inc. (SCOR) announces a conference call to discuss Q4 financial results, scheduled for March 6th, 2024, offering both webcast and telephone participation options.
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Comscore (NASDAQ: SCOR) introduces Comscore Campaign Ratings Local (CCR Local) to extend deduplicated audience measurement to the local market level, revolutionizing cross-platform ad measurement. The enhancement integrates national and local linear TV, digital, streaming, and social channels, offering advertisers precise in-flight campaign adjustments across all media types.
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TargetSmart and Comscore, Inc (NASDAQ: SCOR) have launched a new integration to provide progressive clients access to Comscore's media planning and evaluation data, aiming to improve voter targeting and political ad spending for the 2024 elections. The partnership combines TargetSmart's political data with Comscore's media optimization tools, offering deep insights into media behavior and enabling precision targeting on TV and CTV platforms.
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Proximic by Comscore, a division of Comscore Inc. (NASDAQ: SCOR), has announced a new US patent for its livestream contextual intelligence technology, allowing publishers to effectively monetize livestream video inventory and increase advertiser confidence. This patented technology will inform dynamic ad insertion in real-time, ensuring ads appear alongside contextually relevant and brand-safe content. The development comes at a crucial time as contextual targeting gains prominence amid signal loss.
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Comscore, Inc. (NASDAQ: SCOR) has reached a multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) to provide currency-grade measurement metrics for Nexstar’s local TV, broadcast, network, and digital businesses. This agreement will allow Comscore to become a key measurement partner for Nexstar, providing critical measurement metrics across various platforms. Comscore's partnership with Nexstar aims to deliver more precise audience insights across screens to help advertisers optimize total reach and measure cross-platform campaigns. The agreement is expected to offer unmatched value to advertisers and provide deeper insights into audience behavior and interaction with programming.
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Proximic by Comscore, Comscore, Inc.’s (NASDAQ: SCOR) released its second annual State of Programmatic Report for 2024. The report highlights that 62% of advertisers plan to increase investment in programmatic advertising, and contextual targeting is seen as a viable alternative to cookies. The report also reveals that almost half of all marketers will shift their CTV investment from linear TV.
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Comscore, Inc. (Nasdaq: SCOR) announced plans to nominate CEO Jon Carpenter to join the Board in 2024. Lead Director Brent Rosenthal will retire from the Board and not stand for re-election at the Company's 2024 annual meeting of stockholders. Rosenthal has served Comscore and its affiliated companies for more than 15 years, leading critical management and board rebuilding, business transformation, and financing efforts.
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