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Comscore Inc - SCOR STOCK NEWS

Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.

Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.

This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.

Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.

Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.

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Comscore, Inc. (Nasdaq: SCOR) announced a 1-for-20 reverse stock split to comply with Nasdaq listing requirements. The company expects to start trading on a split-adjusted basis on December 20, 2023. The reverse stock split aims to meet the $1.00 per share minimum bid price requirement for Nasdaq listing and make the stock more appealing to institutional and other investors. Despite market conditions leading to the reverse split, Comscore remains optimistic about achieving its 2023 financial guidance and anticipates strong growth potential for 2024 and beyond.
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Comscore (SCOR) released the first results of its new search market collection and reporting of generative AI queries, showing a 5% increase in search activity including generative AI searches in the Core Search universe. Google remains the leading source for Core Search with over 60% market share, while Microsoft experienced a 0.7 point increase in total share driven by Bing Chat generative AI search.
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Comscore has signed a multi-year agreement to serve as the exclusive television measurement provider for the Minnesota Wild of the National Hockey League, offering access to cutting-edge local television measurement solutions in nine local markets.
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Comscore, Inc. reported financial results for Q3 2023, with revenue of $91.0 million, a decrease of 1.9% compared to the same period last year. Net income was $2.6 million, compared to a net loss of $52.4 million in Q3 2022. Adjusted EBITDA was $13.4 million, an increase of 14.5% year-over-year. The company lowered its full-year revenue guidance but maintained its adjusted EBITDA guidance.
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Cadent and Proximic by Comscore announce a partnership to enable syndicated and custom audience targeting across linear TV and CTV. The integration of Proximic by Comscore's ID-based audience suite into Cadent Aperture Platform allows marketers to plan, target, activate, and measure campaigns with enhanced audience targeting capabilities. The partnership aims to provide maximum scalability and cost efficiency while following strict privacy guidelines.
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Comscore announces the inclusion of social metrics in its Media Metrix Multi-Platform suite, allowing publishers and brands to measure their comprehensive total digital population.
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Comscore, Inc. plans to hold a conference call to discuss its Q3 financial results on November 6th at 5:00 p.m. ET.
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Proximic by Comscore has introduced new audience segments that allow political marketers to reach custom audiences with local level precision. These segments are available exclusively to clients of The Trade Desk and provide a privacy-centric way to target political audiences. The launch of these segments comes ahead of the 2024 election year, which is expected to see record-breaking political ad spend.
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Proximic by Comscore introduces new contextual solutions for audience targeting without cookies, resulting in significant increases in ROI for advertisers. Advertisers using ID-less Predictive Audience segments saw a 96% lift in incrementality compared to ID-based segments. The new solutions provide cost-efficient ways to reach key global audiences and show-level audiences across digital platforms. Proximic's Activation Platform offers unparalleled control over ad campaign targeting. The proactive approach helps reduce dependence on third-party segments that may become obsolete when third-party cookies are eliminated in 2024.
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Comscore extends media measurement collaboration with Green Bay Packers
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