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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore, Inc. (NASDAQ: SCOR) announced a conference call scheduled for May 9, 2023, at 5:00 p.m. ET to discuss its first-quarter financial results for the period ending March 31, 2023. The call will be accessible via live webcast or telephone registration, providing participants with the necessary dial-in details. Comscore focuses on media evaluation across platforms, assisting media buyers and sellers in quantifying multiscreen behavior and making informed decisions. The company's data combines insights from digital and traditional media, establishing it as a leader in cross-platform measurement. For further information, visit comscore.com.
Comscore has expanded its 'Pulse' TV measurement solution to provide 48-hour reporting across all 210 U.S. media markets, enhancing the speed and precision of campaign optimization for agencies and brands. This innovative feature allows for real-time adjustments to advertising strategies, underpinned by data representing an average of 1 in 3 U.S. households. Comscore's Chief Revenue Officer emphasized the importance of this advancement for faster decision-making. The expansion coincides with Comscore being selected by Warner Bros. Discovery as a preferred currency provider for the TV Upfront, enhancing its position in the media measurement market.
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