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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
PubMatic (NASDAQ: PUBM) has partnered with Proximic by Comscore (NASDAQ: SCOR) to integrate Proximic's Predictive Audiences and Content Targeting solutions into the PubMatic platform. This collaboration enables marketers to utilize context-driven, ID-less targeting options, addressing the challenges posed by signal loss in digital advertising. Media buyers can access these solutions via PubMatic's Connect platform, enhancing inventory transaction capabilities across desktop, mobile, and CTV. Both companies aim to improve addressability and performance in a privacy-centric digital advertising landscape.
PubMatic (NASDAQ: PUBM) and Proximic by Comscore (NASDAQ: SCOR) have announced an integration of Proximic's Predictive Audiences and Content Targeting solutions into the PubMatic platform. This partnership aims to provide marketers with contextually driven, ID-less targeting options, enhancing incremental reach and performance for media buyers. The data will be accessible via PubMatic's Connect platform, which prioritizes privacy while optimizing inventory and data transactions. Both companies emphasize the shift from buy-side to sell-side targeting in digital advertising, focusing on enhancing addressability and performance.
Comscore, Inc. (Nasdaq: SCOR) reported its financial results for FY 2022, with total revenue reaching $376.4 million, a 2.6% increase from 2021. However, the company incurred a net loss of $66.6 million, up from $50.0 million in the prior year, largely due to a non-cash goodwill impairment charge of $46.3 million. Adjusted EBITDA improved by 16.1% to $37.0 million. In Q4 2022, revenue was $98.2 million, a slight rise from $96.5 million in Q4 2021, but net income fell to $0.1 million from $2.9 million. Looking ahead, the company projects low to mid single-digit revenue growth for 2023.
Comscore (NASDAQ: SCOR) has renewed its successful partnership with JOY-CPW, Inc. for a three-year deal to provide local TV measurement across all 210 U.S. markets. This agreement supports the award-winning series, "Game Time with Boomer Esiason," which features prominent sports figures and is broadcasted on over 300 stations nationwide. Comscore's advanced local TV solutions utilize data from more than 30 million TV homes, offering accurate insights for advertisers. The renewed partnership aims to enhance audience understanding and improve ad sales efforts in a sports-driven market.
Deepwatch has appointed Mel Wesley as its new Chief Financial Officer (CFO). With over 25 years in finance, including a successful track record in technology companies, Wesley will oversee finance, legal, and corporate development during the company's rapid growth phase. Notably, he has experience managing financial transactions and exits totaling nearly $3 billion and has previously served as CFO for companies like comScore (NASDAQ: SCOR) and FireEye (NASDAQ: FEYE). Deepwatch recently achieved 100% year-over-year sales growth and received a $180 million investment to further accelerate its innovation and expansion efforts.
On February 17, 2023, Comscore (NASDAQ: SCOR) announced a scheduled conference call to discuss its fourth quarter and full year financial results for the period ending December 31, 2022. The call will take place on February 28, 2023, at 5:00 p.m. ET. Interested parties can access the call via a live webcast or by telephone registration. The company emphasizes its role as a trusted partner for media planning and evaluation, combining digital and TV audience measurement.
Comscore (NASDAQ: SCOR) reports a record year for digital commerce in 2022, surpassing
Mobile devices accounted for nearly 40% of this total, growing at 26% compared to 14% for desktops. The holiday season alone saw online retail spending exceed
The most significant spending categories included grocery, apparel, and event tickets, demonstrating consumers' preference for seamless online purchasing.
Comscore (NASDAQ: SCOR) will participate in the 25th Annual Needham Growth Conference on January 10 at 4:30 PM ET. CEO Jon Carpenter will engage in a fireside chat with Senior Analyst Laura Martin. A live webcast can be accessed on Comscore’s Investor Relations website, with a replay available post-event. Comscore specializes in evaluating media across platforms, providing insights for media buyers and sellers to optimize decision-making.
AZTV7, a locally owned broadcast station in Phoenix, has signed an agreement with Comscore (NASDAQ: SCOR) to utilize its local TV currency for advertising. This partnership aims to enhance advertising measurement accuracy for KAZT's growing advertiser base, leveraging Comscore's database of over 340,000 homes in the Phoenix market. KAZT's General Manager emphasized the importance of high-quality audience data for advertisers. The collaboration highlights Comscore's commitment to providing reliable audience measurement and advanced advertising solutions.
Comscore, Inc. (NASDAQ: SCOR) has released its latest rankings for October 2022, revealing significant social media engagement in the General News category within the UK. The analysis shows over 138 million actions across platforms like Instagram, Facebook, YouTube, and Twitter. Google Sites leads in both audience size and engagement, followed by Microsoft and Facebook. Reach Group is the top local publisher with 43.5 million unique visitors. In the engagement ranking, Ladbible tops with 63 million actions, followed by BBC News and Daily Mail.
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