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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
AdAdapted has partnered with Comscore to enhance advertising for alcohol brands by ensuring compliance with legal drinking age (LDA) requirements. Utilizing Comscore's Mobile Metrix data, AdAdapted aims to strengthen its audience insights and improve consumer targeting. This partnership will assist alcohol marketers in confidently reaching their demographics while adhering to compliance standards set by the Distilled Spirit Council, which mandates that at least 71.6% of the audience must be of legal age. The collaboration reflects AdAdapted's commitment to providing reliable advertising solutions.
Simulmedia has announced a partnership with Comscore to integrate its custom viewership segments into the TV+® platform. This collaboration aims to assist entertainment marketers in effectively targeting audiences across various channels, including streaming TV, by leveraging Comscore’s data. The move is expected to enhance promotional campaigns for both new and returning shows, ensuring marketers can reach interested viewers. The integration also promises increased cost-efficiency and reduced audience duplication, which is crucial in today's fragmented media landscape.
Comscore, Inc. (Nasdaq: SCOR) reported Q3 2022 revenue of $92.8 million, a slight increase of 0.3% from Q3 2021. However, a net loss of $52.4 million was recorded, primarily due to a $46.3 million non-cash goodwill impairment charge and $5.8 million restructuring costs. Adjusted EBITDA rose to $11.7 million, reflecting a 4.0% increase year-over-year. The company announced a reduction in its 2022 revenue growth estimate to low single digits while maintaining an adjusted EBITDA margin guidance over 9%. Recent partnerships aim to enhance its local TV measurement services.
Comscore, Inc. (NASDAQ: SCOR) will hold a conference call on November 8 at 5:00 p.m. ET to discuss its financial results for Q3 ended September 30, 2022. The call will be accessible via webcast and telephone registration, providing a unique PIN for participants. Following the call, a replay will be available on their investor relations website. Comscore specializes in media measurement, offering insights across digital and TV platforms to help media buyers and sellers make informed decisions.
FreeWheel and Comscore have announced a partnership enhancing Connected TV (CTV) contextual targeting on the Beeswax platform. This integration allows advertisers to utilize Comscore's Predictive Audiences and CTV brand protection tools, aimed at improving impression identification and viewer targeting while ensuring privacy. This development, prompted by a 21% rise in contextual advertising investments, leverages Comscore's extensive data and technology. FreeWheel aims to continuously optimize CTV buying solutions for its users, ensuring relevance and brand safety in a fragmented video ecosystem.
Ocean Capital LLC, a substantial shareholder in Puerto Rico closed-end bond funds managed by UBS Financial Services, issued a letter urging significant board changes. They estimate that the Funds' Boards have squandered at least
Comscore (NASDAQ: SCOR) has partnered with dentsu, marking a first in the media agency network landscape. This collaboration aims to transition local TV buying to a Comscore-based currency, enabling transactions based on advanced audiences across all 210 local markets. Initial test buys will occur in early 2023 with clients in top 10 local markets utilizing data from dentsu's M1 audience-building platform. This move is expected to modernize local media buying processes and enhance audience-targeting capabilities.
Comscore, Inc. (NASDAQ: SCOR) has partnered with FOX Television Stations (FTS) to utilize a Comscore-based currency for local TV transactions. This collaboration aims to enhance local TV measurement, leveraging an 84% increase in reportable Comscore households to 13.6 million homes. The partnership allows advertisers to access more comprehensive data to connect with audiences effectively. Comscore's Advanced Audiences™ aims to improve strategies for local TV advertising by combining TV viewership data with household demographic information.
Comscore, Inc. (NASDAQ: SCOR) announced leadership changes aimed at enhancing operational efficiency and innovation. Dr. David Algranati moves to Chief Innovation Officer, with a focus on cross-platform products. Greg Dale is appointed Chief Operating Officer, overseeing technology and business operations, while Jon Lieberman becomes Chief Technology Officer, directing engineering and development. The transition aims to drive profitable growth and meet client needs effectively. Additionally, Chief Commercial Officer Chris Wilson is leaving the company, marking a significant shift in leadership.
Yahoo has partnered with Comscore (NASDAQ: SCOR) to enhance brand safety and suitability controls for connected TV (CTV) advertising through the Yahoo DSP. This collaboration introduces Comscore Activation™, which provides pre-bid inventory filters for campaign delivery without compromising reach. As CTV consumption grows, marketers can leverage contextual segments categorized by TV genres for better alignment with their brand values. The partnership aims to bolster advertisers' confidence in their CTV investments while maximizing campaign effectiveness.
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