Internet Records Historic $1 Trillion Consumer Milestone

Rhea-AI Summary

Comscore (NASDAQ: SCOR) reports a record year for digital commerce in 2022, surpassing $1 trillion in online retail consumer spending, a remarkable 21% year-over-year increase.

Mobile devices accounted for nearly 40% of this total, growing at 26% compared to 14% for desktops. The holiday season alone saw online retail spending exceed $230 billion, marking a 20% YoY growth.

The most significant spending categories included grocery, apparel, and event tickets, demonstrating consumers' preference for seamless online purchasing.

Positive

• Digital commerce exceeded $1 trillion for the first time in 2022, reflecting a 21% YoY increase.
• Mobile's share of total digital commerce reached nearly 40%, with a growth rate of 26%.
• Holiday season online retail spending broke $230 billion, growing 20% YoY.
• Top spending categories included Grocery ($219 billion), Apparel ($175 billion), and Computers ($117 billion).

Negative

• None.

New analysis from Comscore reveals mobile’s share of total digital commerce accounts for almost 40% of all consumer online retail spend

RESTON, Va.--(BUSINESS WIRE)-- Comscore, a leader in global media measurement, today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year (YoY).

That’s according to the company’s 2023 State of Digital Commerce Report, which analyzed online retail purchases across desktop and mobile devices. Comscore’s Digital Commerce Measurement includes all online retail spending except for travel.

In Q4, the biggest spending quarter of the year, dollars spent on mobile devices in the U.S. also grew at a higher rate than on desktop devices, 26% vs 14%, with mobile’s share of total digital commerce reaching nearly 40%.

“We’ve been measuring digital commerce trends for over two decades, including the addition of mobile in 2013. This has really given us a front row seat to digital commerce growth over the years, as well as the increased pace of adoption during the pandemic,” said Comscore’s Ian Essling, Senior Director of Survey Insights, Comscore.

“At the beginning of the pandemic in 2020, digital commerce was at $705.4 billion. A year later, it hit $904.3 billion, and this year we’re over $1 trillion. That level of growth previously took four years to achieve. Consumers are clearly doubling down on what works best for them--seamless, convenient, online purchasing across many different verticals and product types.”

Comscore’s State of Digital Commerce report also reveals:

• Online retail spending during the 2022 holiday season (Nov+Dec) broke $230 billion and grew by 20% YoY
• Online grocery and apparel were the top spending categories, with $219 billion spent on ‘Grocery, Baby, Pet’ items, $175 billion on ‘Apparel and Accessories’ and $117 billion on ‘Computers and Peripherals’
• The top growing digital commerce categories YoY were ‘Event Tickets’ (75%), ‘Digital Content’ (60%) and ‘Apparel and Accessories’ (37%)

To download the full report, visit: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2023/State-of-Digital-Commerce

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi screen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230130005523/en/

Bill Daddi

bill@daddibrand.com

Source: Comscore

FAQ

What did Comscore report about digital commerce in 2022?

Comscore reported that digital commerce exceeded $1 trillion in 2022, marking a 21% year-over-year increase.

How much of digital commerce was made through mobile devices according to Comscore?

Mobile devices accounted for nearly 40% of total digital commerce spending in 2022.

What was the online retail spending during the 2022 holiday season?

During the 2022 holiday season, online retail spending surpassed $230 billion, reflecting a 20% increase year-over-year.

Which categories had the highest online spending in 2022?

The highest spending categories in 2022 were Grocery ($219 billion), Apparel ($175 billion), and Computers ($117 billion).

What were the top growing digital commerce categories in 2022?

The top growing digital commerce categories were Event Tickets (75%), Digital Content (60%), and Apparel and Accessories (37%).