Internet Records Historic $1 Trillion Consumer Milestone
New analysis from
That’s according to the company’s 2023 State of Digital Commerce Report, which analyzed online retail purchases across desktop and mobile devices. Comscore’s Digital Commerce Measurement includes all online retail spending except for travel.
In Q4, the biggest spending quarter of the year, dollars spent on mobile devices in the
“We’ve been measuring digital commerce trends for over two decades, including the addition of mobile in 2013. This has really given us a front row seat to digital commerce growth over the years, as well as the increased pace of adoption during the pandemic,” said Comscore’s
“At the beginning of the pandemic in 2020, digital commerce was at
Comscore’s State of Digital Commerce report also reveals:
-
Online retail spending during the 2022 holiday season (Nov+Dec) broke
and grew by$230 billion 20% YoY -
Online grocery and apparel were the top spending categories, with
spent on ‘Grocery, Baby, Pet’ items,$219 billion on ‘Apparel and Accessories’ and$175 billion on ‘Computers and Peripherals’$117 billion -
The top growing digital commerce categories YoY were ‘Event Tickets’ (
75% ), ‘Digital Content’ (60% ) and ‘Apparel and Accessories’ (37% )
To download the full report, visit: https://www.comscore.com/Insights/Presentations-and-Whitepapers/2023/State-of-Digital-Commerce
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