Comscore Secures Multi-Season Agreement with The Summit League
Comscore (SCOR) has secured a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I conference in the Midwestern United States. The partnership covers the 2024-2025 and 2025-2026 men's and women's basketball seasons.
Through this collaboration, The Summit League will leverage Comscore's comprehensive measurement capabilities to gain insights into viewer demographics, geographic reach, and engagement patterns. The League's basketball games, featured on CBS Sports Network, will benefit from Comscore's advanced big data science methodology.
This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, with coverage extending to 99% of US zip codes through MRC-accredited measurement data.
Comscore (SCOR) ha siglato un accordo pluristagionale per la misurazione della TV nazionale e locale con The Summit League, un campionato NCAA Division I nel Midwest degli Stati Uniti. La partnership riguarda le stagioni di basket maschile e femminile 2024-2025 e 2025-2026.
Grazie a questa collaborazione, The Summit League potrà sfruttare le avanzate capacità di misurazione di Comscore per ottenere informazioni su demografia degli spettatori, copertura geografica e modelli di coinvolgimento. Le partite di basket della Lega, trasmesse su CBS Sports Network, beneficeranno della sofisticata metodologia di analisi dei big data di Comscore.
Questo rappresenta il primo accordo di Comscore per la misurazione TV con una conferenza atletica intercollegiale NCAA Division I, con una copertura che raggiunge il 99% dei codici postali USA grazie a dati di misurazione accreditati MRC.
Comscore (SCOR) ha asegurado un acuerdo de medición televisiva nacional y local por varias temporadas con The Summit League, una conferencia de la NCAA División I en el Medio Oeste de Estados Unidos. La alianza abarca las temporadas de baloncesto masculino y femenino 2024-2025 y 2025-2026.
Mediante esta colaboración, The Summit League aprovechará las completas capacidades de medición de Comscore para obtener datos sobre la demografía de los espectadores, alcance geográfico y patrones de compromiso. Los partidos de baloncesto de la liga, transmitidos por CBS Sports Network, se beneficiarán de la avanzada metodología de análisis de big data de Comscore.
Este es el primer acuerdo de medición televisiva de Comscore con una conferencia atlética universitaria NCAA División I, con cobertura que alcanza el 99% de los códigos postales de EE.UU. mediante datos de medición acreditados por MRC.
Comscore (SCOR)는 미국 중서부에 위치한 NCAA 디비전 I 컨퍼런스인 The Summit League와 다년간의 전국 및 지역 TV 시청률 측정 계약을 체결했습니다. 이 계약은 2024-2025년과 2025-2026년 남녀 농구 시즌을 포함합니다.
이번 협력을 통해 The Summit League는 Comscore의 종합적인 측정 역량을 활용하여 시청자 인구통계, 지리적 도달 범위 및 참여 패턴에 대한 인사이트를 얻을 수 있습니다. CBS 스포츠 네트워크에서 방영되는 리그 농구 경기는 Comscore의 첨단 빅데이터 과학 기법의 혜택을 받게 됩니다.
이번 계약은 Comscore가 NCAA 디비전 I 대학 스포츠 컨퍼런스와 체결한 첫 TV 시청률 측정 계약이며, MRC 인증 측정 데이터를 통해 미국 우편번호의 99%를 커버합니다.
Comscore (SCOR) a conclu un accord pluriannuel de mesure TV nationale et locale avec The Summit League, une conférence NCAA Division I située dans le Midwest des États-Unis. Ce partenariat couvre les saisons de basket-ball masculin et féminin 2024-2025 et 2025-2026.
Grâce à cette collaboration, The Summit League utilisera les capacités complètes de mesure de Comscore pour obtenir des informations sur la démographie des téléspectateurs, la portée géographique et les modes d’engagement. Les matchs de basket-ball de la ligue, diffusés sur CBS Sports Network, bénéficieront de la méthodologie avancée de science des big data de Comscore.
Il s’agit du premier accord de mesure TV de Comscore avec une conférence sportive universitaire NCAA Division I, couvrant 99 % des codes postaux américains grâce à des données de mesure accréditées par le MRC.
Comscore (SCOR) hat eine mehrjährige Vereinbarung zur Messung von nationalem und lokalem Fernsehen mit The Summit League, einer NCAA Division I Konferenz im Mittleren Westen der USA, abgeschlossen. Die Partnerschaft umfasst die Herren- und Damen-Basketballsaisons 2024-2025 und 2025-2026.
Durch diese Zusammenarbeit wird The Summit League die umfassenden Messmöglichkeiten von Comscore nutzen, um Einblicke in Zuschauer-Demografie, geografische Reichweite und Engagement-Muster zu gewinnen. Die Basketballspiele der Liga, die im CBS Sports Network ausgestrahlt werden, profitieren von Comscores fortschrittlicher Big-Data-Wissenschaftsmethodik.
Dies ist Comscores erste Vereinbarung zur TV-Messung mit einer NCAA Division I Hochschul-Sportkonferenz, mit einer Abdeckung von 99 % der US-Postleitzahlen durch MRC-akkreditierte Messdaten.
- First-ever TV measurement agreement with an NCAA Division I conference, expanding into collegiate sports market
- Multi-season contract securing revenue for 2024-2026 basketball seasons
- Partnership extends Comscore's measurement services to 99% of US zip codes
- None.
Insights
Comscore's new multi-season agreement with The Summit League represents a strategic expansion into collegiate sports measurement. While this partnership isn't likely to be a significant revenue driver given The Summit League's mid-major status, it establishes an important beachhead in the NCAA sports analytics landscape.
This agreement provides Comscore with several strategic benefits: it demonstrates the versatility of their measurement platform in a new market segment, showcases their MRC-accredited data covering 99% of US zip codes, and positions them as innovators in an increasingly data-hungry sports ecosystem. By powering more sophisticated sponsorship strategies through detailed viewer demographics and engagement metrics, Comscore addresses a growing need among collegiate conferences to maximize their media value.
The explicit mention that this is Comscore's first TV measurement agreement with an NCAA Division I conference suggests this could be the initial step in a broader strategy to target the collegiate sports market. If Comscore can leverage this partnership as a proof point to secure agreements with larger, more prominent athletic conferences, the long-term value could be substantial.
For investors, this represents modest positive momentum in Comscore's business development efforts. While a single mid-sized conference partnership won't meaningfully impact near-term financials, it demonstrates the company's ability to identify and penetrate adjacent markets using their existing technology infrastructure. The strategic value lies in the potential template this creates for similar partnerships across the collegiate sports landscape.
RESTON, Va., April 16, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership in the Midwestern United States. The Summit League will gain insights into viewer demographics, geographic reach, and engagement patterns through utilizing Comscore's comprehensive measurement, enabling more targeted sponsorship and advertising strategies.
Featured on CBS Sports Network, The Summit League’s basketball games will now benefit from Comscore’s advanced big data science and methodology, delivering more granular and detailed insights than traditional measurement solutions.
As part of this agreement, Comscore will serve as a TV measurement provider for the 2024-2025 and 2025-2026 men’s and women’s basketball seasons, providing full visibility into the performance of the League’s televised games on both national networks and in local TV markets.
“Our multi-season partnership with The Summit League underscores Comscore’s commitment to delivering trusted, MRC-accredited national and local TV measurement data in
“This partnership with Comscore allows us to take a data-driven approach in demonstrating the reach and impact of our basketball programs,” said Josh Fenton, Commissioner of The Summit League. “Having national and local TV measurement will be instrumental in showcasing the value of our broadcasts to sponsors while also helping us further elevate our conference and member institutions.”
“Our partnership with Comscore as the lead video measurement provider for Summit League basketball is a massive step forward in modernizing sports viewing analytics and is consistent with Commissioner Fenton always being on the cutting edge of media strategy and measurement,” said Ray Katz, Chief Operating Officer and Co-Founder of Collegiate Sports Management Group. “This deal unlocks new data and related revenue opportunities in college basketball sponsorship and media relationships and elevates The Summit League’s overall sponsorship potential.”
This marks Comscore’s first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, further cementing Comscore’s leadership in the sports media measurement space. By expanding its presence in collegiate sports, Comscore is poised to offer unparalleled audience insights to conferences and teams nationwide.
About Comscore
Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
ABOUT THE SUMMIT LEAGUE
Headquartered in Sioux Falls, S.D., The Summit League is embarking on its 42nd year at the NCAA Division I level and offers 19 championship sports. The League’s nine institutions have a combined enrollment of nearly 100,000 and include five located in top 60 U.S. metropolitan populations and two land-grant universities. Full-time member institutions are the University of Denver, University of Missouri-Kansas City, University of North Dakota, North Dakota State University, University of Nebraska Omaha, Oral Roberts University, University of St. Thomas, University of South Dakota, and South Dakota State University.
Media Contact:
Marie Scoutas
Comscore
press@comscore.com
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