Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement Transformation
Comscore (NASDAQ: SCOR) has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement. Friedman, who previously worked at The E.W. Scripps Company and Publicis Groupe, brings extensive experience in agency, research, publishing, and client leadership. In his new role, he will oversee data governance, drive currency adoption efforts, and develop customized measurement solutions.
During his tenure at E.W. Scripps, Friedman notably negotiated the company's first agreement with Comscore and advocated for consolidating data organization across National and Local divisions. He has held board positions with industry organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM), and Video Advertising Bureau (VAB).
This appointment follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, highlighting Comscore's strategic focus on comprehensive omnichannel measurement and programmatic solutions.
Comscore (NASDAQ: SCOR) ha nominato Frank Friedman come Chief Data and Analytics Officer e Responsabile della Misurazione. Friedman, che in precedenza ha lavorato presso The E.W. Scripps Company e Publicis Groupe, porta con sé una vasta esperienza in ambito agenzia, ricerca, pubblicazione e leadership clientelare. Nel suo nuovo ruolo, supervisionerà la governance dei dati, guiderà gli sforzi per l'adozione delle currency e svilupperà soluzioni di misurazione personalizzate.
Durante la sua permanenza in E.W. Scripps, Friedman ha negoziato l'accordo iniziale tra l'azienda e Comscore e ha sostenuto la necessità di consolidare l'organizzazione dei dati tra le divisioni Nazionali e Locali. Ha ricoperto posizioni nel consiglio di amministrazione di organizzazioni del settore, tra cui il Media Rating Council (MRC), la Coalition for Innovative Media Measurement (CIMM) e il Video Advertising Bureau (VAB).
Questa nomina segue il recente incarico di Jackelyn Keller come Chief Marketing Officer, evidenziando il focus strategico di Comscore sulla misurazione omnichannel completa e sulle soluzioni programmatiche.
Comscore (NASDAQ: SCOR) ha nombrado a Frank Friedman como Director de Datos y Análisis y Jefe de Medición. Friedman, que anteriormente trabajó en The E.W. Scripps Company y Publicis Groupe, aporta una amplia experiencia en agencias, investigación, publicaciones y liderazgo del cliente. En su nuevo papel, supervisará la gobernanza de datos, impulsará los esfuerzos de adopción de divisas y desarrollará soluciones de medición personalizadas.
Durante su tiempo en E.W. Scripps, Friedman negoció notablemente el primer acuerdo de la empresa con Comscore y abogó por la consolidación de la organización de datos entre las divisiones Nacional y Local. Ha ocupado posiciones en la junta de organizaciones de la industria, incluyendo el Media Rating Council (MRC), la Coalition for Innovative Media Measurement (CIMM) y el Video Advertising Bureau (VAB).
Esta designación sigue la reciente contratación de Jackelyn Keller como Directora de Marketing, destacando el enfoque estratégico de Comscore en la medición omnicanal integral y en las soluciones programáticas.
Comscore (NASDAQ: SCOR)가 Frank Friedman을 데이터 및 분석 최고 책임자이자 측정 책임자로 임명했습니다. 이전에 The E.W. Scripps Company 및 Publicis Groupe에서 근무했던 Friedman은 에이전시, 연구, 출판 및 고객 리더십 분야에서 폭넓은 경험을 가지고 있습니다. 그의 새로운 역할에서 그는 데이터 거버넌스를 감독하고 통화 채택 노력을 추진하며 맞춤형 측정 솔루션을 개발할 것입니다.
E.W. Scripps에서 근무하는 동안 Friedman은 Comscore와 회사 간의 첫 번째 계약을 협상했으며 국가 및 지역 부문간 데이터 조직의 통합을 옹호했습니다. 그는 Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM), Video Advertising Bureau (VAB) 등 업계 조직의 이사직을 맡아왔습니다.
이번 임명은 Jackelyn Keller을 최고 마케팅 책임자로 최근 채용한 후 이루어졌으며, Comscore의 포괄적인 옴니채널 측정 및 프로그래머틱 솔루션에 대한 전략적 초점을 강조합니다.
Comscore (NASDAQ: SCOR) a nommé Frank Friedman au poste de Chief Data and Analytics Officer et Responsable de la Mesure. Friedman, qui a précédemment travaillé pour The E.W. Scripps Company et Publicis Groupe, possède une vaste expérience dans les domaines des agences, de la recherche, de l'édition et du leadership client. Dans son nouveau rôle, il supervisera la gouvernance des données, encouragera les efforts d'adoption des devises et développera des solutions de mesure personnalisées.
Au cours de son mandat chez E.W. Scripps, Friedman a notamment négocié le premier accord de l'entreprise avec Comscore et a plaidé pour la consolidation de l'organisation des données entre les divisions Nationale et Locale. Il a occupé des postes au conseil d'administration d'organisations sectorielles telles que le Media Rating Council (MRC), la Coalition for Innovative Media Measurement (CIMM) et le Video Advertising Bureau (VAB).
Cette nomination fait suite à l'embauche récente de Jackelyn Keller en tant que Chief Marketing Officer, soulignant l'axe stratégique de Comscore sur la mesure omnicanal complète et les solutions programmatiques.
Comscore (NASDAQ: SCOR) hat Frank Friedman zum Chief Data and Analytics Officer und Leiter der Messung ernannt. Friedman, der zuvor bei The E.W. Scripps Company und Publicis Groupe arbeitete, bringt umfassende Erfahrungen in den Bereichen Agenturen, Forschung, Verlagswesen und Kundenführung mit. In seiner neuen Rolle wird er die Datenverwaltung überwachen, die Bemühungen zur Währungsadoption vorantreiben und maßgeschneiderte Messlösungen entwickeln.
Während seiner Zeit bei E.W. Scripps verhandelte Friedman bemerkenswert das erste Agreement des Unternehmens mit Comscore und sprach sich für die Konsolidierung der Datenorganisation über nationale und lokale Abteilungen hinweg aus. Er hat Vorstandspositionen in Branchenorganisationen wie dem Media Rating Council (MRC), der Coalition for Innovative Media Measurement (CIMM) und dem Video Advertising Bureau (VAB) innegehabt.
Diese Ernennung folgt der kürzlichen Einstellung von Jackelyn Keller als Chief Marketing Officer und hebt den strategischen Fokus von Comscore auf umfassende Omnichannel-Messung und programmgesteuerte Lösungen hervor.
- Strategic executive appointment strengthening measurement and analytics capabilities
- New hire brings proven track record in implementing data-driven strategies
- Demonstrates commitment to expanding currency adoption efforts
- Shows continued execution of leadership team enhancement strategy
- None.
RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.
With a career spanning agency, research, publishing, and client leadership, Friedman will oversee the company’s data governance, drive currency adoption efforts, and develop tailored measurement playbooks for a variety of customers, where one size does not fit all.
In his former role at The E.W. Scripps Company, he challenged the status quo in measurement and negotiated its first agreement with Comscore. He advocated for the consolidation of data organization into a single holistic group for both National and Local divisions, and worked at Publicis Groupe on improving efficiencies in planning and buying.
“I am delighted to welcome Frank Friedman to the executive team at Comscore as we navigate the next frontier of measurement for our customers and the industry more broadly,” said Jon Carpenter, Comscore Chief Executive Officer. “Frank has consistently been at the forefront of challenging convention and implementing disciplined strategies to drive change, and we are excited to bring his perspective to our organization during this stage of our transformation.”
Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has also held pivotal board and committee positions with industry bodies and key organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM) and Video Advertising Bureau (VAB).
“I’ve been a cheerleader for change from every side of the ecosystem to help solve the industry’s toughest challenges. In previous roles, I leveraged the power of data to disrupt and drive growth, now in joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman, Comscore Chief Data and Analytics Officer and Head of Measurement.
The announcement follows the appointment earlier this month of digital and programmatic expert Jackelyn Keller as Comscore’s Chief Marketing Officer, reinforcing the company’s focus on measuring the consumer across all touchpoints and solving for a future underpinned by digital tech and programmatic pipes.
About Comscore
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8ec0bfe0-7fdf-4cb2-adbc-e25670a746d8
FAQ
Who is the new Chief Data and Analytics Officer at Comscore (SCOR)?
What are Frank Friedman's main responsibilities at Comscore (SCOR)?
What is Frank Friedman's previous experience before joining Comscore (SCOR)?
How does this appointment align with Comscore's (SCOR) strategic direction?
What recent executive changes has Comscore (SCOR) made?
