Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.
This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.
Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.
Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.
AdAdapted has partnered with Comscore to enhance advertising for alcohol brands by ensuring compliance with legal drinking age (LDA) requirements. Utilizing Comscore's Mobile Metrix data, AdAdapted aims to strengthen its audience insights and improve consumer targeting. This partnership will assist alcohol marketers in confidently reaching their demographics while adhering to compliance standards set by the Distilled Spirit Council, which mandates that at least 71.6% of the audience must be of legal age. The collaboration reflects AdAdapted's commitment to providing reliable advertising solutions.
Simulmedia has announced a partnership with Comscore to integrate its custom viewership segments into the TV+® platform. This collaboration aims to assist entertainment marketers in effectively targeting audiences across various channels, including streaming TV, by leveraging Comscore’s data. The move is expected to enhance promotional campaigns for both new and returning shows, ensuring marketers can reach interested viewers. The integration also promises increased cost-efficiency and reduced audience duplication, which is crucial in today's fragmented media landscape.
Comscore, Inc. (Nasdaq: SCOR) reported Q3 2022 revenue of $92.8 million, a slight increase of 0.3% from Q3 2021. However, a net loss of $52.4 million was recorded, primarily due to a $46.3 million non-cash goodwill impairment charge and $5.8 million restructuring costs. Adjusted EBITDA rose to $11.7 million, reflecting a 4.0% increase year-over-year. The company announced a reduction in its 2022 revenue growth estimate to low single digits while maintaining an adjusted EBITDA margin guidance over 9%. Recent partnerships aim to enhance its local TV measurement services.
Comscore, Inc. (NASDAQ: SCOR) will hold a conference call on November 8 at 5:00 p.m. ET to discuss its financial results for Q3 ended September 30, 2022. The call will be accessible via webcast and telephone registration, providing a unique PIN for participants. Following the call, a replay will be available on their investor relations website. Comscore specializes in media measurement, offering insights across digital and TV platforms to help media buyers and sellers make informed decisions.
FreeWheel and Comscore have announced a partnership enhancing Connected TV (CTV) contextual targeting on the Beeswax platform. This integration allows advertisers to utilize Comscore's Predictive Audiences and CTV brand protection tools, aimed at improving impression identification and viewer targeting while ensuring privacy. This development, prompted by a 21% rise in contextual advertising investments, leverages Comscore's extensive data and technology. FreeWheel aims to continuously optimize CTV buying solutions for its users, ensuring relevance and brand safety in a fragmented video ecosystem.
Ocean Capital LLC, a substantial shareholder in Puerto Rico closed-end bond funds managed by UBS Financial Services, issued a letter urging significant board changes. They estimate that the Funds' Boards have squandered at least
Comscore (NASDAQ: SCOR) has partnered with dentsu, marking a first in the media agency network landscape. This collaboration aims to transition local TV buying to a Comscore-based currency, enabling transactions based on advanced audiences across all 210 local markets. Initial test buys will occur in early 2023 with clients in top 10 local markets utilizing data from dentsu's M1 audience-building platform. This move is expected to modernize local media buying processes and enhance audience-targeting capabilities.
Comscore, Inc. (NASDAQ: SCOR) has partnered with FOX Television Stations (FTS) to utilize a Comscore-based currency for local TV transactions. This collaboration aims to enhance local TV measurement, leveraging an 84% increase in reportable Comscore households to 13.6 million homes. The partnership allows advertisers to access more comprehensive data to connect with audiences effectively. Comscore's Advanced Audiences™ aims to improve strategies for local TV advertising by combining TV viewership data with household demographic information.
Comscore, Inc. (NASDAQ: SCOR) announced leadership changes aimed at enhancing operational efficiency and innovation. Dr. David Algranati moves to Chief Innovation Officer, with a focus on cross-platform products. Greg Dale is appointed Chief Operating Officer, overseeing technology and business operations, while Jon Lieberman becomes Chief Technology Officer, directing engineering and development. The transition aims to drive profitable growth and meet client needs effectively. Additionally, Chief Commercial Officer Chris Wilson is leaving the company, marking a significant shift in leadership.
Yahoo has partnered with Comscore (NASDAQ: SCOR) to enhance brand safety and suitability controls for connected TV (CTV) advertising through the Yahoo DSP. This collaboration introduces Comscore Activation™, which provides pre-bid inventory filters for campaign delivery without compromising reach. As CTV consumption grows, marketers can leverage contextual segments categorized by TV genres for better alignment with their brand values. The partnership aims to bolster advertisers' confidence in their CTV investments while maximizing campaign effectiveness.
