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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore, Inc. (NASDAQ: SCOR) has partnered with Horizon Media to test its local TV measurement solution as a new currency for 2023 planning and buying. The initiative involves a two-phase assessment, beginning with data analysis to evaluate the data's rigor and stability, followed by a live test assessing outcomes based on client objectives. Comscore was selected after a comprehensive RFP process, reflecting its longstanding position as a reliable local-market currency provider. This partnership positions Comscore favorably in the evolving local media measurement landscape.
Comscore has expanded its Video Metrix® Multi-Platform product by introducing CTV measurement and YouTube traffic sharing metrics for Spain and the UK, with plans for Italy, France, and Germany in upcoming months. This makes Comscore the first international provider to offer comprehensive audience measurement at the device level across YouTube. The enhancements will aid clients in planning and optimizing their YouTube strategies by delivering insights on viewership across multiple screens.
Comscore reported Q1 2022 revenue of $94.0 million, a 4% increase from Q1 2021. The company achieved a net loss of $9.3 million, significantly down from $36.4 million in the previous year. Adjusted EBITDA rose 22% to $6.8 million. Growth was driven by double-digit revenue increases in TV measurement and a 20% rise in activation services. Comscore continues to establish itself as a key player in cross-platform media measurement, securing new contracts with major companies like Warner Bros. Discovery and Paramount Global.
Comscore (NASDAQ: SCOR) announced a conference call on May 10, 2022, at 5:00 p.m. ET to discuss financial results for the quarter ending March 31, 2022. Investors can join by calling +1 844-229-7593 (U.S. and Canada) or +1 314-888-4258 (international) with Conference ID # 9990618. A live webcast will be available on the company’s Investor Relations page. A replay will follow the call, accessible by the same numbers and also via the webcast.
Comscore (NASDAQ: SCOR) announces the appointment of Michael Viane as Head of Global Revenue for Comscore Movies, effective April 18. Viane will oversee product sales within the Movies division, which includes key offerings like Comscore Box Office Essentials and Swift. With over 25 years in the industry, including experience at STX Entertainment, Viane aims to drive growth as box office revenue rises 50% year-over-year. Arturo Guillén, EVP of Comscore Movies, expressed confidence in Viane’s ability to enhance market value and address industry needs.
Comscore (NASDAQ: SCOR) has partnered with Effectv, Comcast's advertising sales division, to implement a new local TV measurement solution. This initiative allows Effectv's clients to leverage Comscore's audience impression-based measurement as currency for local advertising. The collaboration aims to enhance campaign reporting and provide a reliable measurement approach amidst the evolving media landscape. Comscore's CEO emphasized the importance of accurate measurement in local media, while Effectv's GM highlighted their commitment to innovative solutions and client independence.
Comscore (NASDAQ: SCOR) and WideOrbit have expanded their partnership to enhance automated linear TV buying and selling. This agreement allows advertisers access to inventory from over 1,700 local TV stations across 210 local markets, improving targeted advertising capabilities. The initiative facilitates easier access to specific local markets, emphasizing cost-effectiveness and efficiency. The WO Marketplace will leverage Comscore's data analytics, offering insights for over 50 million homes, thereby streamlining advertising transactions across diverse demographics.
Bill Livek, CEO of Comscore (NASDAQ: SCOR), will retire from his CEO role and transition to non-executive Vice Chairman. Having led Comscore's operational turnaround since 2019, Livek's experience spans over four decades in media measurement, establishing significant innovations in measurement techniques. The Board will seek both internal and external candidates for his successor, with Spencer Stuart assisting in the search. Livek is confident in Comscore's future and intends to support the company through his remaining Board term, ending mid-2024.
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