Comscore Releases Rankings for Digital and General News in Social Media for the UK

Rhea-AI Summary

Comscore, Inc. (NASDAQ: SCOR) has released its latest rankings for October 2022, revealing significant social media engagement in the General News category within the UK. The analysis shows over 138 million actions across platforms like Instagram, Facebook, YouTube, and Twitter. Google Sites leads in both audience size and engagement, followed by Microsoft and Facebook. Reach Group is the top local publisher with 43.5 million unique visitors. In the engagement ranking, Ladbible tops with 63 million actions, followed by BBC News and Daily Mail.

Positive

• Comscore's report highlights the dominance of Google Sites in audience size and average engagement, signaling strong market presence.
• The data indicates increasing social media interaction with news, presenting growth opportunities for publishers.

Negative

• Reach Group's position as a local publisher may indicate a competitive challenge from larger platforms like Google and Facebook.

The social media ranking of the General News category shows more than 138 million actions cross-platform across Instagram, Facebook, YouTube, and Twitter.

LONDON--(BUSINESS WIRE)-- Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user), and General News social engagement (cross-platform actions) in the UK.

In terms of audience size by Total Unique Visitors, Google Sites leads the ranking followed by Microsoft Sites and Facebook. Reach Group is the first local publisher in the list with 43.5 million unique visitors followed by News UK Sites with 38.9 million and BBC Sites with 35.7 million.

Top 25 Multi-Platform Properties in the United Kingdom, October 2022		Total Unique Visitors/Viewers (000)
		Total Digital Population
1	Google Sites	56,705
2	Microsoft Sites	49,099
3	Facebook	47,748
4	Amazon Sites	47,219
5	Reach Group	43,475
6	News UK Sites	38,992
7	Yahoo	36,224
8	BBC Sites	35,727
9	Apple Inc.	31,709
10	eBay	31,393
11	Mail Online / Daily Mail	29,161
12	PayPal	27,762
13	Twitter	27,291
14	Hearst	26,511
15	Wikimedia Foundation Sites	26,353
16	Sky Sites	25,331
17	Mediavine	24,829
18	WWW.GOV.UK	24,532
19	NHS Sites	22,558
20	Freestar	22,378
21	The Guardian	22,236
22	Spotify	21,617
23	Bytedance Inc.	20,267
24	Red Ventures	20,218
25	Future Plc	19,754
Source: Comscore MMX® Multi-Platform, Desktop: 6+, Mobile: 18+, October 2022, UK

Based on the Average Minutes per Visitor, Google Sites also leads the ranking followed by Spotify and Facebook. BBC Sites leads the list of local publishers with 102.1 average minutes per visitor during October 2022.

Top 25 Multi-Platform Properties in the United Kingdom, October 2022		Average Minutes per Visitor
		Total Digital Population
1	Google Sites	1,208.4
2	Spotify	1,197.2
3	Facebook	689.8
4	Bytedance Inc.	387.6
5	ROBLOX.COM	365.6
6	Netflix Inc.	346.6
7	Samsung Group	250.6
8	Snapchat, Inc	203.5
9	Amazon Sites	139.4
10	Twitter	129.8
11	DISCORD.COM	120.8
12	Microsoft Sites	115.7
13	BBC Sites	102.1
14	Flutter Entertainment plc	100.5
15	Apple Inc.	96.1
16	Yahoo	92.1
17	eBay	89.9
18	The Walt Disney Company	78.2
19	Linkedin	68.3
20	Reddit	62.0
21	Reach Group	49.0
22	Auto Trader	46.5
23	Weather Company, The	44.1
24	Global Radio	41.8
25	Sky Sites	39.0
Source: Comscore MMX® Multi-Platform, Desktop: 6+, Mobile: 18+, October 2022, UK

Considering General News publishers in the UK the ranking based on engagement (actions cross-platform) is led by Ladbible (UK) with 63.0 million actions and an engaged audience of 53.6 million. The second place was for BBC News (UK) followed by Daily Mail with 15.6 and 6.9 million cross-platform actions in Instagram, Facebook, YouTube and Twitter.

Top 25 Publishers in the United Kingdom per Engagement, October 2022		Actions (Cross Platform)	Audience (Cross Platform)
1	Ladbible (UK)	63,048,240	53,611,634
2	BBC News (UK)	15,596,967	96,793,421
3	Daily Mail	6,944,493	20,888,600
4	BBC News - Bengali (UK)	4,478,256	16,744,378
5	The Guardian (UK)	4,137,705	24,605,721
6	BBC News Marathi	3,164,041	2,366,604
7	BBC News Gujarati	3,107,152	921,636
8	BBC Mundo	3,035,550	11,526,769
9	BBC News Pidgin	2,163,723	2,172,709
10	The Independent (UK)	2,117,059	13,605,798
11	Metro (UK)	1,990,767	2,966,864
12	BBC News Punjabi	1,970,205	1,817,139
13	BBC Yoruba	1,914,968	1,130,088
14	Daily Mirror (UK)	1,869,808	4,878,339
15	The Telegraph (UK)	1,580,102	8,969,078
16	Wales Online (UK)	1,522,155	1,121,159
17	Daily Express (UK)	1,521,152	2,499,877
18	BBC News Telugu	1,474,389	1,202,253
19	The Daily Star	1,438,405	2,025,147
20	The Sun (UK)	1,398,605	5,775,301
21	BBC News Afaan Oromoo	1,143,068	943,150
22	BBC Dari	1,039,186	1,030,996
23	Manchester Evening News (UK)	990,613	2,353,045
24	BBC Swahili (UK)	930,071	4,723,137
25	BBC World News	858,333	38,592,809
Source: Shareablee Powered by Comscore, Publishing – Publications & Websites – General News Category, October 2022, Instagram, Facebook, YouTube & Twitter, UK

With Shareablee powered by Comscore now, publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, please contact us at learnmore@comscore.com

If you want to review all the rankings we produce for the UK market every month, please visit this page.

About Comscore

Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221213005433/en/

Sara Serbanoiu

sserbanoiu@daddibrand.com

Source: Comscore, Inc.

FAQ

What are the latest rankings from Comscore for October 2022?

Comscore's October 2022 rankings show Google Sites at the top for audience size and engagement in the UK.

How many actions were recorded in the General News category?

A total of over 138 million actions were recorded across Instagram, Facebook, YouTube, and Twitter.

Which local publisher ranked highest in the Comscore report?

Reach Group ranked highest among local publishers with 43.5 million unique visitors.

Who had the most engagement actions in the UK General News category?

Ladbible topped the engagement actions with 63 million actions.

What can be inferred from the rankings of BBC News and Daily Mail?

BBC News and Daily Mail ranked second and third respectively in engagement actions, indicating their strong online presence.