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Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Neutral)
Tags
partnership
Rhea-AI Summary
Simulmedia has announced a partnership with Comscore to integrate its custom viewership segments into the TV+® platform. This collaboration aims to assist entertainment marketers in effectively targeting audiences across various channels, including streaming TV, by leveraging Comscore’s data. The move is expected to enhance promotional campaigns for both new and returning shows, ensuring marketers can reach interested viewers. The integration also promises increased cost-efficiency and reduced audience duplication, which is crucial in today's fragmented media landscape.
Positive
Integration of Comscore's custom viewership segments into Simulmedia's TV+® platform enhances targeting efficiency.
The partnership promises cost-efficient promotions for entertainment marketers, ensuring reduced audience duplication.
Provides a comprehensive solution for marketers to reach scattered audiences across multiple platforms.
Negative
None.
Simulmedia to Synthesize Comscore’s Custom Viewership Segments into TV+® Platform to Drive Tune-in Promotion Everywhere Audiences May Be Watching
NEW YORK--(BUSINESS WIRE)--
Between now and the end of the year, hundreds of new and returning TV series, along with a myriad of original films, live events and specials, will premiere across more channels and platforms than ever before available. These new programs will span broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face unprecedented hurdles in finding the right viewers across this fragmented landscape to drive to their programming.
To address their challenges, Simulmedia, the leader in truly cross-channel TV advertising, today announced a partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, to integrate Comscore’s TV viewership audiences into Simulmedia’s unique TV+® platform.
This partnership will enable entertainment marketers to reach viewership-based audiences no matter where they’re watching by using TV+® to find and target Comscore viewership audiences across streaming TV programs with greater cost-efficiency and reduced duplication.
“For the first time ever, entertainment marketers can now run promotional paid media campaigns across the entire television and streaming footprint with the confidence that they'll reach audiences most interested in tuning in to their new shows," said Lori O’Connor, Vice President of Sales, West Coast for Simulmedia.
Consumers’ viewership preferences are crucial to driving successful tune-in promotion, so incorporating Comscore’s high-value custom audience segments based on that behavior into TV+® will allow entertainment marketers to target and activate viewers across both data-driven linear and streaming TV consistently and cost-effectively without wasteful duplication.
“We’re thrilled that Simulmedia has chosen to leverage Comscore’s viewership audiences in an innovative way that will ensure more entertainment marketers are driving viewers to both their new programs and returning favorites,” said Rachel Gantz, GM Activation and Advertising Solutions at Comscore. “As choices exponentially increase for TV consumers, it is critical that entertainment marketers have access to accurate audience data to ensure they get their message in front of the right audience.”
By utilizing TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners and automated planning, buying, activation and measurement processes – in combination with Comscore’s custom viewership-based targeting capabilities and the billions of data points from dozens of sources that Simulmedia’s platform ingests and synthesizes daily – entertainment marketers can execute tune-in campaigns in a seamless, unified manner.
It’s an approach that accounts for the complicated viewer journey through today’s scattered omnichannel landscape in which consumers routinely switch their attention not only from network to network, but from linear TV to streaming and then back again on a regular, daily basis.
About Simulmedia
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+®, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear and streaming TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.
What is the partnership between Simulmedia and Comscore about?
The partnership integrates Comscore's custom viewership segments into Simulmedia's TV+® platform to enhance audience targeting for entertainment marketers.
How will Simulmedia's TV+® platform benefit marketers?
Marketers will benefit from improved targeting capabilities that allow for more cost-efficient promotional campaigns across various media.
What impact does this partnership have on the TV advertising landscape?
The partnership addresses challenges in a fragmented advertising environment by offering marketers a unified approach to reach viewers efficiently.
When was this partnership announced?
This partnership was announced as part of a press release in November 2022.
