LATV (Latino Alternative Television) Is the #1 and Largest Hispanic-Focused Digital Ad Network for Two Consecutive Months
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Insights
The recent achievement of LATV in topping the Comscore Media Metrix rankings is a significant indicator of the network's reach and influence in the digital advertising market. With an impressive reach of nearly 200 million uniques, LATV has demonstrated its capacity to deliver substantial exposure for brand partners targeting the Hispanic demographic, which is a rapidly growing segment in the United States. This demographic is known for its purchasing power and increasing influence on both culture and consumption patterns, making LATV's positioning highly advantageous for advertisers.
Furthermore, the network's focus on programming for a diverse, influential 18-49-year-old audience aligns with the coveted demographic for advertisers, as this age group is often at the peak of their consumption and brand loyalty formation. LATV's specialization in content that resonates with Gen Z and Millennial Hispanic culture—such as Culture, Latina, LGBTQ+ and Afro-Latinidad—indicates a nuanced understanding of intersectionality within its audience. This could potentially lead to higher engagement rates and a stronger ROI for advertisers leveraging LATV's digital ad network.
The prominence of LATV in the Hispanic-focused digital ad space underscores the broader trend of niche market targeting within the media industry. By specializing in English language content with a Hispanic focus, LATV has carved out a unique niche that appeals to bilingual, bicultural audiences. This strategy is reflective of a larger shift in media consumption where audiences are seeking content that more closely represents their identities and experiences.
The media industry is increasingly recognizing the value of diversity and intersectionality in content creation and advertising. LATV's approach and its sustained leadership in Comscore rankings are indicative of the effectiveness of this strategy. Advertisers and investors should note the potential for similar networks that can authentically connect with other demographic segments, especially as the U.S. demographic landscape continues to diversify.
LATV's success in the digital advertising realm is a testament to the power of innovation and targeted content delivery in the modern advertising ecosystem. The network's ability to connect with the Hispanic audience at scale is facilitated by its digital solutions brand, which likely incorporates cutting-edge ad technology and data analytics to maximize ad performance.
As digital advertising continues to grow, with eMarketer forecasting U.S. digital ad spending to surpass $200 billion by 2023, the importance of niche networks like LATV becomes even more pronounced. Their deep understanding of their audience's consumption journey and engagement patterns allows for highly contextualized and effective advertising campaigns. This strategic positioning not only benefits LATV but also sets a benchmark for how digital networks can leverage cultural insights and technological innovation to create value for advertisers and stakeholders.
LATV’s Digital Ad Network reached the top position in Comscore Media Metrix’s January 2024 and December 2023 rankings, particularly compared to other Hispanic-focused digital ad networks.
Network delivers almost 200 million uniques to brand partners, reaching nearly
Media network to present at AIMM GrowthFronts in
"Leading the Hispanic market in the scale of our digital network for December and January, two crucial months for brands, is fantastic," said Andres Palencia, CEO of LATV. “It validates the effort and investment we’ve put into growing LATV’s digital offer. LATV creates content for the most valuable brand audience group, and it’s complemented by innovation that allows us to connect them with brands at an unprecedented scale.”
LATV’s digital solutions brand is an authentic solution for advertisers wanting to connect with the important multidimensional Hispanic audience. Having established themselves as leaders in understanding Gen Z and Millennial Hispanic culture, LATV leans into their content footholds of Culture, Latina, LGBTQ+, and Afro-Latinidad. The network has firsthand insight on how to drive fandom based on their two decades of creating original, diverse programs for the important 18-49-year-old audience who identify with multi-hyphenates.
“LATV's unique value proposition lies in its ability to target bilingual, bicultural, and intersectional audiences uniquely and contextually. As pioneers in reaching this segment for nearly two decades, we engage with them throughout their consumption journey, targeting them during their most engaged moments,” Gisella Fu-Ripp, SVP of Sales, LATV.
The network will again participate at the AIMM GrowthFronts in
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Key Measures Report, January 2024,
ABOUT LATV
Latino Alternative Television (LATV) (www.latv.com) is the nation's leading English-speaking Gen Z and Millennial Latino entertainment network and the largest Hispanic-focused digital ad network in
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and confidently make business decisions. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Bolte Media: 310-497-5586, Hanna@BolteMedia.com
Nicole Marostica, nmarosti@gmail.com
Source: LATV (Latino Alternative Television)
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