LATV (Latino Alternative Television) Is the #1 and Largest Hispanic-Focused Digital Ad Network for Two Consecutive Months
LATV’s Digital Ad Network reached the top position in Comscore Media Metrix’s January 2024 and December 2023 rankings, particularly compared to other Hispanic-focused digital ad networks.
Network delivers almost 200 million uniques to brand partners, reaching nearly
Media network to present at AIMM GrowthFronts in
"Leading the Hispanic market in the scale of our digital network for December and January, two crucial months for brands, is fantastic," said Andres Palencia, CEO of LATV. “It validates the effort and investment we’ve put into growing LATV’s digital offer. LATV creates content for the most valuable brand audience group, and it’s complemented by innovation that allows us to connect them with brands at an unprecedented scale.”
LATV’s digital solutions brand is an authentic solution for advertisers wanting to connect with the important multidimensional Hispanic audience. Having established themselves as leaders in understanding Gen Z and Millennial Hispanic culture, LATV leans into their content footholds of Culture, Latina, LGBTQ+, and Afro-Latinidad. The network has firsthand insight on how to drive fandom based on their two decades of creating original, diverse programs for the important 18-49-year-old audience who identify with multi-hyphenates.
“LATV's unique value proposition lies in its ability to target bilingual, bicultural, and intersectional audiences uniquely and contextually. As pioneers in reaching this segment for nearly two decades, we engage with them throughout their consumption journey, targeting them during their most engaged moments,” Gisella Fu-Ripp, SVP of Sales, LATV.
The network will again participate at the AIMM GrowthFronts in
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Audience, Key Measures Report, January 2024,
ABOUT LATV
Latino Alternative Television (LATV) (www.latv.com) is the nation's leading English-speaking Gen Z and Millennial Latino entertainment network and the largest Hispanic-focused digital ad network in
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and confidently make business decisions. Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Source: LATV (Latino Alternative Television)