Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has been awarded US Patent No. 12,114,029 for its Personifying Viewership Data technology, which enables person-level TV audience measurement. The patented technology uses predictive modeling based on massive samples of passively-collected household-level data to understand individual viewership patterns of linear and connected TV, including co-viewing behaviors.

The system estimates viewer demographics like age and gender using household-level media consumption data, providing a privacy-forward approach to audience measurement. This capability has already been integrated into Comscore's digital video, cross-platform, and TV solutions, offering marketers more accurate demographic targeting insights at both national and local levels.

Positive

• Patent awarded for person-level TV audience measurement technology
• Technology already integrated into existing Comscore products
• Enables more precise demographic targeting capabilities
• Expands company's intellectual property portfolio to over 130 U.S. patents

Negative

• None.

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Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV

RESTON, Va., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data.

This new capability, already integrated into Comscore's digital video, cross-platform, and TV solutions, provides more accurate insights into viewer demographics by leveraging Big Data viewing sources rather than only using costly panels with more sparse samples. It provides marketers with a privacy-forward way to measure exposure at the person level, while still benefiting from the scale of big data.

Using household-level observations of media consumption, Comscore personification estimates demographics, including age and gender, of the audience watching individual TV programs. It is already available in Comscore’s flagship cross-platform campaign measurement solution, and other Comscore reporting and optimization tools.

“Houses don’t watch TV, people do,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “Today, every advertising dollar needs to work harder, and household-level data does not meet the needs of all marketers. Our patented personified viewing data gives marketers more confidence in demographic targeting both nationally and at the local level which is where customer buying decisions are made.”

US Patent No. 12,114,029, “Systems and Methods of Personifying Viewership Data” issued by the US Patent and Trademark Office represents the most recent example of Comscore’s commitment to measurement innovation, which includes over 130 U.S. patents, including digital and TV solutions.

About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

FAQ

What is Comscore's (SCOR) new TV audience measurement patent about?

Comscore's new patent (No. 12,114,029) is for Personifying Viewership Data technology, which enables person-level TV audience measurement using predictive modeling based on household-level data to determine individual viewing patterns and demographics.

How does Comscore's (SCOR) new viewership measurement technology work?

The technology uses predictive modeling based on passively-collected household-level data to estimate viewer demographics and understand individual viewership patterns of linear and connected TV, including co-viewing behaviors.

What products currently use Comscore's (SCOR) new personified viewing technology?

The technology is currently integrated into Comscore's digital video, cross-platform, and TV solutions, including their flagship cross-platform campaign measurement solution and other reporting and optimization tools.