Comscore Awarded US Patent For Person-Level TV Audience Measurement, Transforming Precision in Media Targeting
Comscore (NASDAQ: SCOR) has been awarded US Patent No. 12,114,029 for its Personifying Viewership Data technology, which enables person-level TV audience measurement. The patented technology uses predictive modeling based on massive samples of passively-collected household-level data to understand individual viewership patterns of linear and connected TV, including co-viewing behaviors.
The system estimates viewer demographics like age and gender using household-level media consumption data, providing a privacy-forward approach to audience measurement. This capability has already been integrated into Comscore's digital video, cross-platform, and TV solutions, offering marketers more accurate demographic targeting insights at both national and local levels.
Comscore (NASDAQ: SCOR) ha ricevuto il brevetto statunitense n. 12,114,029 per la sua tecnologia Personificazione dei Dati di Visualizzazione, che consente la misurazione del pubblico televisivo a livello individuale. La tecnologia brevettata utilizza modelli predittivi basati su campioni massicci di dati raccolti passivamente a livello domestico per comprendere i modelli di visualizzazione individuale della TV tradizionale e connessa, inclusi i comportamenti di visione condivisa.
Il sistema stima le demografiche degli spettatori come età e genere utilizzando dati di consumo media a livello domestico, offrendo un approccio attento alla privacy per la misurazione del pubblico. Questa capacità è già stata integrata nelle soluzioni video digitali, cross-platform e TV di Comscore, offrendo ai marketer una visione più accurata del targeting demografico sia a livello nazionale che locale.
Comscore (NASDAQ: SCOR) ha sido galardonada con la patente estadounidense n. 12,114,029 por su tecnología de Personificación de Datos de Audiencia, que permite la medición de la audiencia televisiva a nivel individual. La tecnología patentada utiliza modelado predictivo basado en muestras masivas de datos recopilados pasivamente a nivel de hogar para comprender los patrones de visualización individuales de la TV lineal y conectada, incluidos los comportamientos de co-visualización.
El sistema estima las demografías de los espectadores como edad y género utilizando datos de consumo de medios a nivel doméstico, proporcionando un enfoque con sensibilidad a la privacidad para la medición de audiencias. Esta capacidad ya se ha integrado en las soluciones de video digital, multiplataforma y TV de Comscore, ofreciendo a los mercadólogos información más precisa sobre el targeting demográfico a niveles tanto nacionales como locales.
Comscore (NASDAQ: SCOR)는 시청 데이터 개인화 기술에 대해 미국 특허 번호 12,114,029을 받았습니다. 이 기술은 개인 수준의 TV 시청률 측정을 가능하게 합니다. 특허받은 기술은 가정 단위의 방대한 샘플로 수집된 데이터를 기반으로 예측 모델링을 사용하여 선형 및 연결된 TV의 개인 시청 패턴, 공유 시청 행동을 이해합니다.
이 시스템은 가정 단위의 미디어 소비 데이터를 사용하여 나이와 성별과 같은 시청자 인구 통계를 추정하여, 사생활을 중시하는 접근 방식을 제공합니다. 이 기능은 이미 Comscore의 디지털 비디오, 크로스 플랫폼 및 TV 솔루션에 통합되어 마케터에게 국가 및 지역 차원에서 보다 정확한 인구 통계 타겟팅 통찰력을 제공합니다.
Comscore (NASDAQ: SCOR) a reçu le brevet américain n° 12,114,029 pour sa technologie Personnalisation des Données d'Audience, qui permet la mesure d'audience télévisuelle au niveau individuel. La technologie brevetée utilise des modèles prédictifs basés sur d'énormes échantillons de données collectées passivement à l'échelle domestique pour comprendre les habitudes de visionnage individuelles de la télévision linéaire et connectée, y compris les comportements de visionnage partagé.
Le système estime les données démographiques des spectateurs telles que l'âge et le sexe grâce à des données de consommation média au niveau des ménages, offrant une approche respectueuse de la vie privée pour la mesure d'audience. Cette capacité a déjà été intégrée dans les solutions de vidéo numérique, multiplateforme et TV de Comscore, offrant aux marketers des perspectives de ciblage démographique plus précises à la fois au niveau national et local.
Comscore (NASDAQ: SCOR) wurde das US-Patent Nr. 12,114,029 für die Technologie Personalisierung von Zuschauer-Daten zugesprochen, die eine Messung des TV-Publikums auf individueller Ebene ermöglicht. Die patentierte Technologie nutzt prädiktive Modelle, die auf massiven, passiv gesammelten Haushaltsdaten basieren, um individuelle Sehmuster von linearer und vernetzter TV zu verstehen, einschließlich gemeinsamer Sehgewohnheiten.
Das System schätzt die Zuschauer-Demografie wie Alter und Geschlecht anhand von Haushalts-Medienkonsumdaten und bietet einen datenschutzorientierten Ansatz für die Publikumsmessung. Diese Funktionalität wurde bereits in die digitalen Video-, Plattformübergreifenden und TV-Lösungen von Comscore integriert, was Marketern genauere demografische Zielgruppeneinsichten auf nationaler und lokaler Ebene bietet.
- Patent awarded for person-level TV audience measurement technology
- Technology already integrated into existing Comscore products
- Enables more precise demographic targeting capabilities
- Expands company's intellectual property portfolio to over 130 U.S. patents
- None.
Insights
This patent for person-level TV audience measurement represents a significant technological advancement in media analytics. The technology leverages big data and predictive modeling to transform household-level viewing data into person-specific insights, addressing a critical gap in audience measurement. By enabling demographic targeting at both national and local levels, this innovation could drive more efficient ad spending and better ROI for marketers.
The patent's integration into Comscore's existing product suite suggests immediate commercial applicability. However, with a market cap of just
Personifying Viewership Data Provides Predictive Models based on Big Data for Person-level Demographics within a Household Watching TV
RESTON, Va., Nov. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data.
This new capability, already integrated into Comscore's digital video, cross-platform, and TV solutions, provides more accurate insights into viewer demographics by leveraging Big Data viewing sources rather than only using costly panels with more sparse samples. It provides marketers with a privacy-forward way to measure exposure at the person level, while still benefiting from the scale of big data.
Using household-level observations of media consumption, Comscore personification estimates demographics, including age and gender, of the audience watching individual TV programs. It is already available in Comscore’s flagship cross-platform campaign measurement solution, and other Comscore reporting and optimization tools.
“Houses don’t watch TV, people do,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “Today, every advertising dollar needs to work harder, and household-level data does not meet the needs of all marketers. Our patented personified viewing data gives marketers more confidence in demographic targeting both nationally and at the local level which is where customer buying decisions are made.”
US Patent No. 12,114,029, “Systems and Methods of Personifying Viewership Data” issued by the US Patent and Trademark Office represents the most recent example of Comscore’s commitment to measurement innovation, which includes over 130 U.S. patents, including digital and TV solutions.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
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