Sleep Number Corporation designs, manufactures, markets and retails personalized sleep products under the Sleep Number brand. Its beds emphasize adjustable firmness, pressure-relieving support and temperature-balancing comfort, with related products including FlexFit adjustable bases, bedding, pillows and furniture sold through company stores and digital channels.
Company announcements commonly cover mattress portfolio updates such as ComfortMode, ComfortNext and Climate collections, integrated brand campaigns, web and store availability, operating results, cost actions, credit-agreement amendments, liquidity measures and governance-related equity awards. The recurring themes tie Sleep Number’s product innovation and direct retail model to its turnaround, marketing and capital-structure activity.
Sleep Number (Nasdaq: SNBR) reported first quarter 2026 net sales of $319 million, down 18.9% year-over-year. Gross margin was 57.9% and net loss widened to $50 million. Adjusted EBITDA was $6 million. The company highlighted a major product redesign, $200 million annualized cost savings, and an agreement adding $55 million in incremental liquidity while it evaluates strategic and financing options and suspends formal guidance.
Sleep Number (Nasdaq: SNBR) launched “To a Good Life’s Sleep,” a fully integrated brand campaign built with Fallon that emphasizes personalized, adjustable comfort across its product portfolio. The effort includes 30‑ and 60‑second brand spots plus product spots for ComfortMode™, ComfortNext™ and Climate™ Collection, rolling out across TV, streaming, audio and social. According to the company, a January 2026 brand tracker showed a 10% increase in premium‑shopper consideration and the highest six‑year levels in value, quality, aspirational fit, comfort and individualized comfort.
Sleep Number (Nasdaq: SNBR) reached an agreement with its lenders providing $55 million of additional liquidity, including a $25 million term loan, and temporary relief on certain financial and liquidity covenants to support its product rollout, marketing campaign and capital-structure work.
The term loan accrues interest at one-month SOFR plus 8% and matures June 30, 2026; the waiver suspends a $30 million minimum liquidity covenant until the first week ending after July 1, 2026.
Sleep Number (Nasdaq: SNBR) launched a redesigned mattress portfolio nationwide on March 23, 2026, with five new beds and a total of seven beds across three Collections: ComfortMode™, ComfortNext™, and Climate™. Two beds introduce the new Tri‑Brid™ design combining micro coils, foam and air.
The company streamlined its lineup from 12 to 7 beds, rolled out an improved mobile- and AI-first web experience, refreshed bases including a new Foundation and updated FlexFit 3®, and offers a 100-night trial and 10-year limited warranty.
Sleep Number (Nasdaq: SNBR) granted inducement equity awards on March 16, 2026 to its Executive Vice President and Chief Financial Officer, Amy O’Keefe.
The awards include 66,965 time-vested restricted stock units vesting in three equal annual installments and a performance stock unit award with 89,286 shares at target (maximum 178,572), vesting after three years based on net sales growth, free cash flow goals for fiscal 2026–2028 and relative total shareholder return. The grants were approved by the board on November 28, 2025 and were made outside the company’s equity incentive plan under Nasdaq Rule 5635(c)(4).
Sleep Number (Nasdaq: SNBR) unveiled its largest product reset in nearly a decade with five new mattresses across three Collections: ComfortMode, ComfortNext and Climate. The simplified lineup reduces SKUs from 12 to 7 and launches March 23, 2026, online and in stores.
Key highlights include ComfortMode sales outpacing expectations 3.5x, new Tri‑Brid™ micro coil technology in ComfortNext, and Climate360® claiming up to 52.5 minutes more restful sleep.
Sleep Number (Nasdaq: SNBR) reported FY2025 net sales of $1.4 billion and adjusted EBITDA of $78 million, exiting the year with a pro‑forma adjusted EBITDA margin of ~9%. The company recorded a FY net loss of $132 million and Q4 net loss of $59 million, including a $47.9 million deferred tax valuation adjustment and a $9.6 million inventory obsolescence charge.
Management implemented $185 million annualized cost savings (plus a planned additional $50 million in 2026), launched the ComfortMode bed which is outselling plan by 3.5x, and expects topline recovery in H2 2026; leverage under the credit agreement was 4.1x EBITDAR versus a 4.5x covenant.
Sleep Number (Nasdaq: SNBR) will release fiscal fourth quarter and full year results for the period ended January 3, 2026, before market open on March 12, 2026.
Management will host its regular conference call at 8:30 a.m. EDT and a webcast will be available via the company investor relations site; replay accessible for ~60 days.
Sleep Number (Nasdaq: SNBR) launched a new campaign on February 17, 2026, promoting ComfortMode, its newest mattress priced at sub-$1,600. Created with Fallon, the 30-second spot emphasizes personalized comfort across life stages and will run on linear TV, online video, audio, YouTube and social.
The campaign shifts focus from specs to everyday moments and positions the brand toward a customer-centric sleep wellness strategy to boost engagement and ROI.
Sleep Number (Nasdaq: SNBR) named Travis Kelce as a strategic partner and investor, launching a three-year national advertising and content collaboration featuring Kelce in TV and digital campaigns. Kelce will buy common stock on the open market and receive compensatory restricted stock units that vest over three years, and will hold under 5% ownership. The partnership aims to attract younger consumers and builds on Sleep Number’s NFL relationship; the company cites that 83% of NFL players have a Sleep Number bed.