Comscore Publishes New Research Examining Future of App Measurement and How Publishers and Advertisers Can Navigate Rapidly-Evolving Privacy Standards

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has released a new whitepaper focused on app measurement and tracking transparency. The report discusses critical changes brought by iOS 14.5 for publishers and advertisers, as well as implications for future IDFA collection. Comscore highlights its commitment to privacy by showcasing its innovative solutions for measurement challenges while safeguarding user data. The whitepaper is accessible for free, reinforcing Comscore's position as a leader in cross-platform measurement.

Positive

• Release of a new whitepaper addressing app measurement and tracking transparency.
• Insights on iOS 14.5 changes and their implications for the industry.
• Commitment to privacy through innovative measurement solutions.

Negative

• None.

RESTON, Va., June 23, 2021 /PRNewswire/ -- The past several years have seen significant evolution in both the web browser environment and the ecosystem of regulations, laws, and consumer awareness about privacy. That's why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to publish its latest whitepaper exploring the future of app measurement and app tracking transparency.

Drawing on Comscore's deep expertise in privacy-friendly digital audience measurement, the whitepaper takes an in-depth look at several critical developments:

• What iOS 14.5 changes mean for publishers and advertisers.
• Potential implications to future IDFA collection.
• How measurement providers like Comscore are solving for measurement challenges while respecting user privacy.

Comscore is committed to privacy and continually strives to promote the responsible use of information through the design of its products, ongoing monitoring and auditing, and information security safeguards.

The full whitepaper can be accessed here free of charge. To learn more about how Comscore can help you succeed in a fast-changing privacy landscape, contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-publishes-new-research-examining-future-of-app-measurement-and-how-publishers-and-advertisers-can-navigate-rapidly-evolving-privacy-standards-301318237.html

SOURCE Comscore

FAQ

What does Comscore's whitepaper on app measurement address?

Comscore's whitepaper explores app measurement, tracking transparency, and the impact of iOS 14.5 changes for publishers and advertisers.

How does iOS 14.5 affect advertisers according to Comscore?

Comscore highlights that iOS 14.5 changes pose significant implications for IDFA collection, impacting advertisers' tracking capabilities.

Where can I access Comscore's whitepaper on app tracking transparency?

The full whitepaper is available for free on Comscore's website.

What is Comscore's stance on user privacy?

Comscore emphasizes its commitment to user privacy through responsible product design and ongoing monitoring.