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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (Nasdaq: SCOR) has renewed its long-term agreement with BBC World News to utilize Comscore's TV Essentials currency and advanced audience analytics. This partnership aims to enhance BBC's understanding of viewership, providing insights that help attract commercial partners and improve competitive positioning. Comscore leverages over a decade of experience in measuring TV viewership through return path devices across millions of households. This agreement reinforces Comscore's role as a preferred television measurement partner, crucial for maximizing revenue and audience engagement in a competitive marketplace.
Comscore (NASDAQ: SCOR) has released research highlighting significant flaws in traditional panel-reliant media measurement, particularly in the context of the $70 billion video advertising industry. Chief Research Officer Michael Vinson emphasizes that the declining participation rates, currently at 20-30%, undermine the reliability of panel data. Factors such as COVID-19 have exacerbated these issues, complicating data collection from the population. Comscore advocates for a shift towards more robust and precise measurement methods that better capture viewer behavior and provide advertisers with accurate ROI insights.
Comscore (NASDAQ: SCOR) announced an expanded renewal agreement with ViacomCBS (NASDAQ: VIAC; VIACA) to provide its National TV measurement currency, enhancing ViacomCBS's traditional linear advertising capabilities. This partnership, which dates back to 2014, aims to diversify measurement across its linear and digital platforms. Comscore's Chief Revenue Officer emphasized the value of this partnership in evolving currency solutions, while ViacomCBS highlighted the potential for significant value in cross-screen measurement and a diversified currency strategy under Comscore's new ownership structure.
Comscore (NASDAQ: SCOR) announced a conference call scheduled for May 6, 2021, at 5:00 p.m. EDT, to discuss its financial results for the quarter ending March 31, 2021. To participate, dial +1 844-229-7593 for U.S. and Canada or +1 314-888-4258 for international callers. A live webcast will also be available on the company's Investor Relations page. A replay of the call can be accessed at the same dial-in numbers with Conference ID # 6477866.
Comscore provides cross-platform media measurement and insights.
Comscore (NASDAQ: SCOR) announced significant advancements in its digital audience measurement offerings in Italy. Following the recent expansion of its GDPR-friendly, cookie-free targeting capability, Comscore introduces enhanced granularity in age reporting for Mobile Metrix and MMX Multi-Platform. This expansion now includes new age demographics of 35 to 44 and 45+ years old, allowing for better audience segmentation. These updates reflect Comscore's commitment to improving cross-media measurement capabilities and enhancing its international presence.
Comscore (Nasdaq: SCOR) announced television viewer engagement metrics for the week ending April 11, 2021. The men's NCAA basketball championship led broadcast ratings, while Spanish-language program Enamorándonos topped the Stickiness Index, indicating strong audience loyalty. Key findings include:
- Top broadcast show: Enamorándonos (Stickiness Index: 152)
- Top cable show: Crossword Mysteries: Riddle Me Dead (Stickiness Index: 149)
Comscore's Stickiness Index measures viewer engagement, critical for advertisers and networks.
Comscore (NASDAQ: SCOR) has announced a strategic partnership with DISH Media to extend its data license to SLING TV, enhancing the cross-platform measurement of advanced advertising and content. This agreement enables Comscore to leverage de-identified viewership data for improved accuracy in campaign results. Key highlights include the ability to accelerate census-based audience measurement and the provision of dynamic ad insertion measurement. This collaboration aims to alleviate measurement challenges in addressable advertising while safeguarding consumer privacy.
Comscore (Nasdaq: SCOR) has strengthened its partnership with The New Indian Express Group (ENPL) by entering a multi-year agreement for new state level clusters in digital audience measurement in India. This deal enhances ENPL's ability to analyze audiences beyond national metrics, focusing on regions like Tamil Nadu, Karnataka, and Maharashtra & Goa, where they have a strong presence. The state-level data, launched in February 2021, provides deeper insights into audience behavior at a regional level, aiding ENPL's business growth plans.
Comscore (Nasdaq: SCOR) reported on April 16, 2021, the top broadcast and cable television programs for viewer engagement for the week ending April 4, 2021. The NCAA Men's Basketball Championship topped the broadcast ratings, indicating strong viewer loyalty. Notably, Spanish-language content also showed significant audience engagement despite lower overall ratings. Comscore's Stickiness Index measures viewer engagement, with the NCAA Men's Basketball Tournament and several Spanish-language programs demonstrating high 'stickiness' indicating a committed viewer base.
Comscore (Nasdaq: SCOR) has renewed its partnership with TitanTV, Inc., continuing to utilize TitanTV's MediaStar tool for aggregating television schedules. This renewal includes the introduction of new features tailored to enhance user experience based on feedback. Comscore emphasizes the importance of accurate TV schedule data for its linear TV products, which are crucial for clients leveraging their Local currency. With over a decade of experience in measuring television viewership, Comscore remains a leader in advanced audience insights across various platforms, facilitating effective media transactions.
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