Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.
This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.
Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.
Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.
On June 7, 2021, Comscore (NASDAQ: SCOR) announced a new agreement with Capitol Broadcasting, securing local TV measurement services for WRAL & WRAZ in Raleigh, NC. The partnership, reinstated after a brief period with another service that saw a 47% decline in measurement effectiveness, emphasizes Comscore's extensive market presence and reliable data. Joel Davis of Capitol Broadcasting highlighted the importance of accurate information in navigating shifts in consumer behavior. Comscore's expertise spans over a decade, utilizing advanced audience insights for effective media evaluation and improved revenue generation.
Comscore (NASDAQ: SCOR) is hosting its annual State of OTT Webinar on June 24 at 2pm ET, featuring insights from James Muldrow and Tara Gotch. The webinar will explore U.S. consumer engagement with OTT content during the pandemic and beyond, amidst significant investments from streaming platforms and TV networks. Key topics will include the effectiveness of ad-supported vs. non-ad-supported plans and changing trends in OTT consumption. Interested participants can register here.
Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television programs for the week ending May 23, 2021. The report highlights various shows with high viewer engagement, with "Enamorándonos" topping the broadcast category with a Stickiness Index of 152. In cable, the "2021 NBA Playoffs" led with an index of 144. Comscore's Stickiness Index measures viewer engagement by assessing the percentage of the telecast viewed compared to all primetime telecasts of the same duration. The data reflects Comscore's extensive experience in measuring television viewership.
On June 2, 2021, Comscore (NASDAQ: SCOR) announced a partnership with Spiketrap to enhance its Predictive Audiences solution, targeting gaming audiences without cookies. This collaboration introduces refined gaming-oriented audience segments, leveraging Spiketrap's AI technology for real-time insights. With the gaming market projected to grow to $175 billion annually, this initiative offers advertisers new opportunities while prioritizing brand safety. The Predictive Audiences solution aims to provide effective, privacy-focused targeting methods within the evolving digital landscape.
Comscore (NASDAQ: SCOR) announced a multi-year renewal agreement with Minute Media for its digital audience measurement solutions, including Media Metrix® and Video Metrix®. This partnership aims to enhance Minute Media's audience measurement and ad planning capabilities specifically for U.S. and Hispanic audiences. Carol Hinnant, Chief Revenue Officer, emphasized that Comscore's digital currency enables better audience understanding and improved business outcomes.
Comscore (Nasdaq: SCOR) announced the most engaging broadcast and cable television programs for the week ending May 16, 2021. The top broadcast show was 'Enamorándonos' on UNIMAS with a Stickiness Index of 152, while 'Sweet Carolina' on HALL led cable with an index of 158. Comscore's Stickiness Index measures viewer engagement by comparing average percentages viewed across telecasts of the same duration. With significant data from tens of millions of households, Comscore maintains its reputation as a reliable source for television viewership metrics.
Comscore (NASDAQ: SCOR) announced the appointment of John Tinker as Vice President of Investor Relations, effective June 15, 2021. Tinker, formerly Director of Research at G.Research, brings extensive experience from notable firms such as Morgan Stanley and Montgomery Securities. His expertise is expected to enhance Comscore's communication of long-term objectives and shareholder value. The company is currently leveraging a landmark strategic investment to advance its audience and advertising measurement capabilities.
On May 19, 2021, Comscore (SCOR) revealed the top television programs for viewer engagement for the week ending May 9, 2021. The results highlight a rankings system called the Stickiness Index, measuring viewer engagement based on average percentage viewed. Leading broadcast programs include Enamorándonos on UNIMAS, while cable shows like When Calls the Heart on HALL topped their category. Comscore continues to establish itself as a reliable source for media planning and evaluation by analyzing viewership across various platforms.
Comscore (NASDAQ: SCOR) announced that Laura Fitzpatrick, Senior Vice President, National Services, will speak at the TV + Sports Summit on June 10, 2021, at 4:25pm ET. The summit focuses on changes in live sports viewing behavior, audience measurement, and data analytics. Fitzpatrick will join leaders from the industry, including Yan Liu and Tom Tercek, to discuss operational and technological challenges in live sports post-COVID. Fitzpatrick oversees relationships with network groups and supports clients with cross-platform data at Comscore.
Comscore (NASDAQ: SCOR) announced that Vice President Kristin Sullivan-Stoesser will moderate a panel at the ARF 'Women in Analytics' event on June 10, 2021. The panel aims to promote a growth mindset for personal and professional development, featuring speakers from Facebook, ANA/SeeHer, InnovatorsBox, and Analytic Partners. Participants will receive actionable insights to enhance workplace learning and attitude. Sullivan-Stoesser emphasized the importance of resilience and viewing challenges as opportunities for growth.
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