Welcome to our dedicated page for comScore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on comScore stock.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) announced that Vice President Kristin Sullivan-Stoesser will moderate a panel at the ARF 'Women in Analytics' event on June 10, 2021. The panel aims to promote a growth mindset for personal and professional development, featuring speakers from Facebook, ANA/SeeHer, InnovatorsBox, and Analytic Partners. Participants will receive actionable insights to enhance workplace learning and attitude. Sullivan-Stoesser emphasized the importance of resilience and viewing challenges as opportunities for growth.
Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending May 2, 2021.
Top broadcast program, Enamorándonos, achieved a Stickiness Index of 150. PRESIDENTIAL ADDRESS was the leading cable telecast with a Stickiness Index of 153. This ranking is part of Comscore's TV engagement rating, which measures the average percentage viewed of each telecast. Comscore continues to provide extensive television viewing data across local markets, supporting advertisers and media companies in engaging their target audiences effectively.
Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending April 25, 2021. The rankings indicate that Enamorándonos on UNIMAS achieved the highest Stickiness Index at 152, followed by La hija del embajador on Univision at 142. In cable, Hearts Down Under on Hallmarked the highest engagement with a score of 151. The Stickiness Index measures viewer engagement based on the percentage of the program viewed compared to other primetime telecasts, showcasing Comscore's expertise in audience measurement.
Comscore (Nasdaq: SCOR) reported Q1 2021 revenue of $90.3 million, up from $89.5 million year-over-year. The company faced a net loss of $36.4 million, significantly higher than the $13.2 million loss in Q1 2020, largely due to a $15.3 million non-cash charge from recapitalization. Adjusted EBITDA decreased to $5.6 million. Despite these challenges, Comscore secured new partnerships and renewals, anticipating a 3%-5% revenue increase for the full year, driven by TV and Activation growth.
Comscore (NASDAQ: SCOR) has achieved Media Rating Council accreditation for its integrated viewability product for video on Facebook, covering impressions on Facebook's mobile web, mobile app, and Instagram. This accreditation allows Facebook advertisers to measure campaign video viewability at no cost, enhancing transparency and trust in digital ad buys. Comscore's tool, endorsed by MRC's rigorous standards, aims to optimize marketing spend. The partnership emphasizes the importance of viewability metrics for efficient media investment.
Comscore (Nasdaq: SCOR) has entered into a partnership with Lightbox OOH Video Network to provide audience measurement for digital out-of-home (OOH) advertising. This agreement allows Lightbox to utilize Comscore's metrics for monthly reporting of digital ad impressions and audience demographics. Lightbox, now a leader in digital OOH media, aims to enhance client access to audience data. This collaboration is poised to innovate the OOH landscape, aligning with Comscore's strategy to integrate OOH measurement across its product suite and providing advertisers with comprehensive audience insights.
Comscore (Nasdaq: SCOR) released data on the most engaging television programs for the week ending April 18, 2021. The Hallmark Channel dominated cable telecasts, with 'Right in Front of Me' earning the top spot in viewer engagement. Spanish-language networks also showed strong audience loyalty, particularly Univision. The Stickiness Index, a measure of viewer engagement, highlights how well audiences are retained throughout broadcasts. Comscore's expertise in measuring viewership continues to solidify its role as a key player in media evaluation.
Comscore (Nasdaq: SCOR) has renewed its long-term agreement with BBC World News to utilize Comscore's TV Essentials currency and advanced audience analytics. This partnership aims to enhance BBC's understanding of viewership, providing insights that help attract commercial partners and improve competitive positioning. Comscore leverages over a decade of experience in measuring TV viewership through return path devices across millions of households. This agreement reinforces Comscore's role as a preferred television measurement partner, crucial for maximizing revenue and audience engagement in a competitive marketplace.
Comscore (NASDAQ: SCOR) has released research highlighting significant flaws in traditional panel-reliant media measurement, particularly in the context of the $70 billion video advertising industry. Chief Research Officer Michael Vinson emphasizes that the declining participation rates, currently at 20-30%, undermine the reliability of panel data. Factors such as COVID-19 have exacerbated these issues, complicating data collection from the population. Comscore advocates for a shift towards more robust and precise measurement methods that better capture viewer behavior and provide advertisers with accurate ROI insights.
Comscore (NASDAQ: SCOR) announced an expanded renewal agreement with ViacomCBS (NASDAQ: VIAC; VIACA) to provide its National TV measurement currency, enhancing ViacomCBS's traditional linear advertising capabilities. This partnership, which dates back to 2014, aims to diversify measurement across its linear and digital platforms. Comscore's Chief Revenue Officer emphasized the value of this partnership in evolving currency solutions, while ViacomCBS highlighted the potential for significant value in cross-screen measurement and a diversified currency strategy under Comscore's new ownership structure.
FAQ
What is the current stock price of comScore (SCOR)?
What is the market cap of comScore (SCOR)?
What does Comscore, Inc. do?
How does Comscore generate its revenue?
What industries does Comscore serve?
What are some recent achievements of Comscore?
What is Proximic by Comscore?
Has Comscore received any certifications recently?
How does Comscore help its clients?
What is Comscore’s role in media measurement?
Where can I find more information about Comscore?
What platforms does Comscore measure?
