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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has announced a partnership with Viant Technology Inc. (NASDAQ: DSP) to integrate Comscore's contextual Activation suite into Viant's advertising software, Adelphic®. This integration allows advertisers to utilize Comscore's cookie-free targeting solutions, enhancing brand protection and contextual relevance. The offering includes Comscore's innovative Predictive Audiences, which targets audiences in a privacy-friendly manner based on various consumption behaviors. This move is timely as the advertising industry transitions away from third-party cookies.
Comscore (NASDAQ: SCOR) has entered a multiyear agreement with Octagon, a leading sports marketing agency, to provide TV measurement data. This partnership will leverage Comscore's extensive TV intelligence to enhance Octagon's planning, buying, and measurement processes for their clients. Octagon's Chief Strategy Officer highlighted the importance of accurate audience measurement, while Comscore's Chief Revenue Officer emphasized the company's reliable data footprint, especially for sports channels. This deal aligns with Comscore's growth strategy, which has seen double-digit increases in new business since 2017.
Comscore (NASDAQ: SCOR) reports a significant positive shift in the movie industry as over 83% of theaters globally have reopened since the COVID-19 pandemic. Major films like Universal's 'F9', which earned over $250 million internationally, and others from Paramount, Disney, and Warner Bros. have collectively grossed over $500 million worldwide. Analysts note that cinema-goers are returning in large numbers, emphasizing a resurgence in the theatrical experience.
Comscore (NASDAQ: SCOR) has announced that WarnerMedia is the first national programmer to participate in its National Addressable TV measurement trials. This initiative, ongoing since late 2020, is aimed at enhancing the measurement of addressable advertising across various MVPD platforms. With this partnership, WarnerMedia seeks to improve inventory allocation strategies by providing advertisers with transparent aggregated measurement. Comscore's National Addressable solution is available to all national programmers and MVPDs planning to execute addressable TV campaigns.
On June 7, 2021, Comscore (NASDAQ: SCOR) announced a new agreement with Capitol Broadcasting, securing local TV measurement services for WRAL & WRAZ in Raleigh, NC. The partnership, reinstated after a brief period with another service that saw a 47% decline in measurement effectiveness, emphasizes Comscore's extensive market presence and reliable data. Joel Davis of Capitol Broadcasting highlighted the importance of accurate information in navigating shifts in consumer behavior. Comscore's expertise spans over a decade, utilizing advanced audience insights for effective media evaluation and improved revenue generation.
Comscore (NASDAQ: SCOR) is hosting its annual State of OTT Webinar on June 24 at 2pm ET, featuring insights from James Muldrow and Tara Gotch. The webinar will explore U.S. consumer engagement with OTT content during the pandemic and beyond, amidst significant investments from streaming platforms and TV networks. Key topics will include the effectiveness of ad-supported vs. non-ad-supported plans and changing trends in OTT consumption. Interested participants can register here.
Comscore (Nasdaq: SCOR) has released its viewer engagement rankings for broadcast and cable television programs for the week ending May 23, 2021. The report highlights various shows with high viewer engagement, with "Enamorándonos" topping the broadcast category with a Stickiness Index of 152. In cable, the "2021 NBA Playoffs" led with an index of 144. Comscore's Stickiness Index measures viewer engagement by assessing the percentage of the telecast viewed compared to all primetime telecasts of the same duration. The data reflects Comscore's extensive experience in measuring television viewership.
On June 2, 2021, Comscore (NASDAQ: SCOR) announced a partnership with Spiketrap to enhance its Predictive Audiences solution, targeting gaming audiences without cookies. This collaboration introduces refined gaming-oriented audience segments, leveraging Spiketrap's AI technology for real-time insights. With the gaming market projected to grow to $175 billion annually, this initiative offers advertisers new opportunities while prioritizing brand safety. The Predictive Audiences solution aims to provide effective, privacy-focused targeting methods within the evolving digital landscape.
Comscore (NASDAQ: SCOR) announced a multi-year renewal agreement with Minute Media for its digital audience measurement solutions, including Media Metrix® and Video Metrix®. This partnership aims to enhance Minute Media's audience measurement and ad planning capabilities specifically for U.S. and Hispanic audiences. Carol Hinnant, Chief Revenue Officer, emphasized that Comscore's digital currency enables better audience understanding and improved business outcomes.
Comscore (Nasdaq: SCOR) announced the most engaging broadcast and cable television programs for the week ending May 16, 2021. The top broadcast show was 'Enamorándonos' on UNIMAS with a Stickiness Index of 152, while 'Sweet Carolina' on HALL led cable with an index of 158. Comscore's Stickiness Index measures viewer engagement by comparing average percentages viewed across telecasts of the same duration. With significant data from tens of millions of households, Comscore maintains its reputation as a reliable source for television viewership metrics.
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