comScore, Inc. - SCOR STOCK NEWS

Comscore (NASDAQ: SCOR) has expanded its partnership with SQAD LLC to enhance the MediaCosts platform by integrating Comscore's measurement data. This upgrade aims to provide subscribers with deeper insights into local and national advertising costs, aiding agencies and brands in planning and budgeting. The new functionality allows for customized reports featuring actual market ad performance metrics. With this integration, Comscore strengthens its position as a key player in cross-platform media evaluation, providing richer resources for clients.

Comscore (NASDAQ: SCOR) reports that nearly 90% of movie theater locations globally are open for the first time since the COVID-19 pandemic began, coinciding with the summer blockbuster season. This resurgence in theater openings aligns with significant box office successes, as major films like "F9" and "A Quiet Place Part II" have collectively generated over $1.3 billion in global revenue. Comscore's insights indicate a strong consumer demand for a safe moviegoing experience, highlighting optimism in the movie industry as audiences return to cinemas.

Fyllo and Comscore have announced a new data partnership that merges Fyllo's cannabis and CBD purchase data with Comscore's audience segments. This collaboration aims to provide marketers with enhanced access to valuable consumer insights, specifically targeting progressive audiences engaged in cannabis and CBD usage. The partnership positions Fyllo's data as a key resource for mainstream brands looking to tap into the cannabis market, while Comscore enhances its advertising capabilities. The combined offerings promise to improve campaign outcomes and facilitate growth in marketing strategies.

Comscore has launched its Plan Metrix Multi-Platform product in India, integrating consumer behavior data from both desktop and mobile platforms. This innovative solution provides a holistic view of audiences, enabling marketers to develop effective multi-platform media strategies and enhance ROI. The product combines Kantar's New Indian Consumer Survey data with Comscore's MMX Multi-Platform measurement, offering insights across over 300 attributes including demographics and interests. This initiative aims to improve digital audience profiling and targeting for clients in the Indian market.

Comscore (NASDAQ: SCOR) has appointed Brian McLoughlin to enhance its commercial relationship with Publicis Groupe. With over 20 years in media and sales, McLoughlin's experience includes a recent role as Executive Vice President at Tunity, where he was instrumental in developing new measurement techniques. Carol Hinnant, Chief Revenue Officer at Comscore, expressed confidence that McLoughlin's background will foster a deeper partnership with Publicis, a key ally for Comscore. This move aims to improve Comscore's capabilities in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with TheWrap, a leading digital-first news organization in entertainment and media. This agreement grants TheWrap access to Comscore's Media Metrix® Multi-Platform for enhanced digital audience measurement, integrating desktop and mobile behaviors. This collaboration aims to boost audience engagement and revenue opportunities for TheWrap. Media Metrix provides insights into audience size, demographics, and engagement across platforms, allowing for comprehensive behavioral analysis essential for advertisers.

Comscore (NASDAQ: SCOR) has announced a partnership with Retargetly, a leading data platform in Latin America, to launch the first cookieless targeting solution tailored for the region. This innovative solution leverages artificial intelligence to identify audience contexts without using cookies or user-tracking IDs. Key markets include Argentina, Chile, Peru, Colombia, Mexico, and Brazil. Comscore's Predictive Audiences will help advertisers reach targeted segments based on various consumer behaviors, enhancing their ability to navigate the impending phase-out of third-party cookies.

Comscore (NASDAQ: SCOR) reported significant growth in the French theatrical market post-pandemic, with 8.5 million admissions following cinema reopenings on May 19. Key metrics include 500,000 admissions on May 24 and a peak of over 420,000 on June 20, surpassing attendance figures from the same weekends in 2018 and 2019. The initial 35% capacity limitation was raised to 65% on June 9, contributing to increased admissions. Strong performances were noted from films like 'Adieu les Cons' and 'Demon Slayer: Mugen Train', showcasing a robust recovery in audience engagement.

Comscore (NASDAQ: SCOR) has released a new whitepaper focused on app measurement and tracking transparency. The report discusses critical changes brought by iOS 14.5 for publishers and advertisers, as well as implications for future IDFA collection. Comscore highlights its commitment to privacy by showcasing its innovative solutions for measurement challenges while safeguarding user data. The whitepaper is accessible for free, reinforcing Comscore's position as a leader in cross-platform measurement.