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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has partnered with Commerce Signals to create next-generation contextual audiences for targeted advertising across digital, mobile, and CTV platforms. This collaboration aims to enhance privacy-safe consumer engagement within the retail sector. By merging Commerce Signals' comprehensive payment data with Comscore's Predictive Audiences solution, advertisers will gain better access to specific audiences, including online grocery shoppers and quick service restaurant patrons. The initiative seeks to address the evolving media landscape while maintaining a privacy-first approach.
Comscore (NASDAQ: SCOR) announced a partnership with Captivate, a leader in digital video networks, to enhance reporting through Comscore's digital out-of-home (DOOH) solution. This collaboration aims to provide detailed audience measurement across various venues, including U.S. and Canadian office elevators and golf clubs. Captivate, which has a network of over 35,000 screens, focuses on delivering brand-safe advertising. Comscore plans to extend its DOOH measurement capabilities to include traditional outdoor platforms, benefiting advertisers with unified consumer insights.
Comscore (NASDAQ: SCOR) announced an industry-first capability by incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences. This enhancement, developed in collaboration with Experian, InfoSum, and LiveRamp, enables advertisers to leverage their own data while maintaining privacy. The solution allows brands to reach audiences based on specific behaviors and demographics in a safe environment, ensuring they adapt to the evolving digital landscape. This marks a significant advancement for advertisers facing third-party cookie deprecation.
Comscore, Inc. (Nasdaq: SCOR) announced a conference call on August 9, 2021, at 5:00 p.m. EDT to discuss financial results for the quarter ending June 30, 2021. Investors are encouraged to join the call by dialing in at least 10 minutes early, and the call will also be accessible via a live webcast on the company's Investor Relations page. A replay will be available following the call. Comscore specializes in providing comprehensive media measurement across digital and TV platforms.
Comscore (Nasdaq: SCOR) has entered into a partnership with podcast platform Acast to provide brand safety targeting solutions for audio content. This collaboration enhances Acast's advertising capabilities, allowing brands to ensure their messages appear in relevant contexts. Acast will utilize Comscore's advanced technology, including natural language processing and AI, to facilitate secure ad placements. This agreement signifies Comscore's growth in podcast advertising and extends its brand safety solutions, addressing the increasing demand for sophisticated advertising tools in a rapidly growing market.
Comscore, Inc. (Nasdaq: SCOR) announced the departure of Chief Financial Officer Greg Fink, effective August 2021. Fink, who joined Comscore in 2017, will support the company during the search for his successor. CEO Bill Livek expressed gratitude for Fink's contributions, noting the development of a strong finance team and improvements in processes, including a new ERP implementation and balance sheet refinancing. Comscore aims to continue evolving its media measurement services.
Comscore (NASDAQ: SCOR) announces that Spectrum Reach (NASDAQ: CHTR) will use its audience measurement currency in the Southeast region. This transition is aimed at moving beyond traditional demographics to more detailed, data-driven metrics. Beth Plummer, Spectrum Reach's Senior VP, emphasized the need for granular data for audience targeting. Comscore aims to provide reliable viewership insights, enhancing advertising effectiveness. Strong Automotive Merchandising has already adopted Comscore's measurement tools, indicating confidence in its stability and accuracy.
Comscore (Nasdaq: SCOR) announced a new agreement with GSTV to enhance digital out-of-home (DOOH) measurement. This collaboration allows Comscore to report on detailed ad impressions and audience metrics for GSTV's national video network across fuel retailers. This integration will be part of Comscore's Plan Metrix Multi-Platform® tool, aimed at delivering precise measurement solutions for DOOH advertising. The partnership is expected to provide advertisers with transparent insights into consumer behavior and campaign effectiveness.
Comscore (NASDAQ: SCOR) has expanded its partnership with SQAD LLC to enhance the MediaCosts platform by integrating Comscore's measurement data. This upgrade aims to provide subscribers with deeper insights into local and national advertising costs, aiding agencies and brands in planning and budgeting. The new functionality allows for customized reports featuring actual market ad performance metrics. With this integration, Comscore strengthens its position as a key player in cross-platform media evaluation, providing richer resources for clients.
Comscore (NASDAQ: SCOR) reports that nearly 90% of movie theater locations globally are open for the first time since the COVID-19 pandemic began, coinciding with the summer blockbuster season. This resurgence in theater openings aligns with significant box office successes, as major films like "F9" and "A Quiet Place Part II" have collectively generated over $1.3 billion in global revenue. Comscore's insights indicate a strong consumer demand for a safe moviegoing experience, highlighting optimism in the movie industry as audiences return to cinemas.
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