Comscore Inc Stock Price, News & Analysis

Comscore reported strong financial results for Q3 2021, with revenue rising 5% to $92.5 million and a net income of $2.0 million, a significant turnaround from a net loss of $11.1 million in the previous year. Adjusted EBITDA stood at $11.3 million, up from $7.3 million. The company has reaffirmed its full-year 2021 guidance, projecting revenue growth of 3-5% and an adjusted EBITDA margin of 6-8%. New partnerships and product offerings continue to drive growth, particularly in TV revenue, although syndicated digital revenue remains a concern.

Comscore (NASDAQ: SCOR) has entered into an agreement with Univision to provide its next-generation audience measurement services in Orlando, Tampa, and Washington, D.C. Univision will utilize Comscore's local audience currency exclusively in these markets. The partnership also aims to enhance measurement capabilities for the underrepresented Hispanic community. Comscore brings over a decade of experience in television viewership measurement and advances in audience analytics, promising reliable insights for advertisers and media partners.

Comscore (Nasdaq: SCOR) has announced a partnership with Vistar Media to enhance programmatic audience targeting for Digital Out-of-Home (DOOH) advertising. This partnership will allow advertisers to leverage Comscore's extensive audience data, improving targeting capabilities across various media channels. Vistar Media is the first DOOH platform to offer Comscore's audience segments, integrating them into all programmatic platforms. Additionally, Comscore is developing metrics for measuring traditional outdoor advertising, expanding its focus on cross-platform audience insights.

Comscore (NASDAQ: SCOR) has launched its Predictive Audiences solution in Canada, offering cookie-free audience targeting that leverages consumer behavior through contextual signals. This innovation aims to assist advertisers and publishers in navigating the transition away from third-party cookies. With enhanced capabilities for targeting key demographics, Comscore’s offering is designed to improve ad performance while ensuring privacy compliance. This rollout enhances the Comscore Activation suite, enabling advertisers to reach specific audiences in a contextually relevant manner.

Comscore (NASDAQ: SCOR) announced the appointment of Jon Carpenter as Chief Financial Officer, effective November 29, 2021. Carpenter, previously CFO at Publishers Clearing House, brings a strong background in operational leadership and financial growth. CEO Bill Livek expressed enthusiasm for Carpenter's expertise, which aligns with Comscore's growth goals in the evolving media landscape. Carpenter aims to leverage Comscore's capabilities in audience measurement, promising to enhance the company's position within the advertising sector.

Comscore (Nasdaq: SCOR) announced a partnership with Trooh, a leading place-based media company, to provide digital out-of-home (DOOH) audience measurement solutions. This collaboration will enhance Trooh's reporting capabilities for their campus and women's networks, allowing them to deliver precise metrics including digital ad impressions and demographics. Comscore aims to support Trooh in maximizing the effectiveness of their advertising spend as the demand for DOOH continues to rise.

Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 8, 2021, at 5:00 p.m. ET to discuss its financial results for the quarter ended September 30, 2021. Participants can join by calling +1 844-229-7593 (U.S.) or +1 314-888-4258 (international) using Conference ID # 6067738. A live webcast will also be available on the company’s Investor Relations website, with a replay accessible after the call. Comscore is a leader in media measurement, offering insights across digital and TV platforms.

Comscore (NASDAQ: SCOR) has achieved a major milestone as the first measurement provider to offer deduplicated audience measurement across YouTube's platforms including PC, Mobile, and Connected TV. This expansion enhances advertisers' ability to measure reach and frequency effectively. The integration of YouTube and YouTube TV into Comscore Campaign Ratings (CCR) improves the accuracy of advertising effectiveness measurement, an essential need in today’s evolving media landscape. Comscore aims to deliver a comprehensive view of ad-supported content amidst growing scrutiny on measurement accuracy.

Comscore (NASDAQ: SCOR) announced a partnership with JamLoop, a Connected TV advertising platform, to enhance demographic targeting for advertisers. This collaboration aims to improve campaign performance by leveraging Comscore's audience data capabilities in the CTV space. As CTV consumption grows, marketers are shifting towards targeted advertising, and Comscore's precision in demographic assignment will help maximize reach and frequency. The partnership is expected to provide advertisers with better tools to connect with desired audiences, enhancing their advertising effectiveness.