An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
DoubleVerify (NYSE: DV) and Comscore (NASDAQ: SCOR) have announced a partnership to create a comprehensive media measurement solution. The collaboration aims to integrate DV's Authentic Ad™ technology with Comscore Campaign Ratings to provide advertisers with reliable verification of campaign reach and effectiveness across multiple platforms. This solution addresses growing challenges in the media landscape, such as digital fraud and privacy concerns. The joint offering is expected to launch in Q2 2022, enhancing the ability of advertisers to optimize their campaigns.
Positive
Launch of a partnership between DV and Comscore to develop an integrated media measurement solution.
Combines DV’s Authentic Ad™ with Comscore’s Campaign Ratings, enhancing ad verification.
Addresses key industry challenges such as digital fraud and audience measurement accuracy.
Expected launch in Q2 2022, potentially leading to increased business for both companies.
Negative
None.
Measurement leaders announce joint product effort to offer advertisers an exclusive cross-platform measurement solution to solve for growing challenges in the media ecosystem
NEW YORK--(BUSINESS WIRE)--
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a preferred partnership between the two measurement leaders to develop a best-in-class, integrated media quality verification and audience measurement solution to allow advertisers to seamlessly measure the impact of their full media plan.
With this partnership, DV and Comscore will work jointly to power a new measurement solution that combines data from the DV Authentic Ad™, a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-suitable environment, and within the intended geography, with Comscore Campaign Ratings, Comscore’s industry-leading, cross-platform audience measurement solution offering deduplicated reach and frequency across TV, connected TV (CTV), desktop, and mobile. By combining the power of the DV Authentic Ad™ and Comscore’s 15 years of measuring audiences across screens, the joint solution aims to allow advertisers to view campaign results across platforms, knowing the audiences were free of invalid traffic, delivered in-view and to the right geography and brand environment.
“Measuring advertising reach is increasingly confronted by questions of veracity in the digital world,” said Mark Zagorski, CEO, DoubleVerify. “Digital fraud, conflicted verification solutions and growing identifier friction are challenging traditional measurement. In partnering with Comscore, we are addressing the issue head on – developing an industry-first measurement solution that combines media quality verification data with audience data to help advertisers maximize campaign performance and drive real business outcomes.”
“The industry is simultaneously facing three key megatrends: the search for more accurate deduplicated audience measurement, the mainstream emergence of streaming, and evolving privacy standards,” said Bill Livek, CEO, Comscore. “By partnering with DoubleVerify and pairing Comscore Campaign Ratings with their media quality verification data, we can better support the industry with this unique product, and help brands and agencies maximize media quality and performance within their campaigns.”
DV and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a select group of customers.
DoubleVerify will discuss the partnership at its analyst and investor day on Friday, February 25, 2022, at the New York Stock Exchange in New York City. The event will begin at 9:00 a.m. ET, and is expected to conclude by approximately 12:30 p.m. ET.
Additionally, Comscore will share more details about the partnership on Monday, February 28th at 5:00 p.m. ET when it reports financial results for the fourth quarter and full year ended December 31, 2021.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multi-screen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, plans and opinions regarding our joint product development effort and partnership; the features, functionality and timing of the planned solution; acceptance of the solution by advertisers and agencies; and industry trends. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, our ability to reach final terms with respect to the partnership; changes in the terms, product features or our plans, including the timeline for availability to customers; external market conditions; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission, which are available on the SEC's website (www.sec.gov). Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events, except as required under applicable law.
What is the partnership between DV and Comscore about?
The partnership aims to create a cross-platform measurement solution that combines DV's Authentic Ad™ technology with Comscore Campaign Ratings to enhance media verification for advertisers.
When is the joint offering by DV and Comscore expected to launch?
The joint offering is expected to launch in the second quarter of 2022.
What challenges does the DV and Comscore partnership address?
The partnership addresses challenges such as digital fraud, verification conflicts, and the need for accurate audience measurement in the evolving media landscape.
How will the DV and Comscore partnership benefit advertisers?
Advertisers will benefit from a more accurate and reliable measurement of their campaigns across multiple platforms, helping them optimize performance and drive better business outcomes.
