DoubleVerify Extends Industry-Leading Data Solutions to Supply-Side Platforms to Enable Superior Programmatic Decisioning and Curation
DoubleVerify (NYSE: DV) has announced the expansion of its data solutions to major supply-side platforms (SSPs), including Criteo's Commerce Grid and Index Exchange, as well as Google Ad Manager's new curation tool. This expansion enables advertisers to leverage DV data across both DSPs and SSPs for enhanced programmatic buying decisions.
The integration addresses growing advertiser priorities in supply path optimization and adaptation to declining cookie-based addressability. DV's solutions provide stronger safeguards in programmatic direct deals, where post-bid suitability violations in private marketplaces were found to be 61% lower when using Authentic Brand Suitability in 2024.
The enhanced platform allows advertisers to utilize DV's suite of solutions including Authentic Brand Suitability, Custom Contextual solutions, and tools to combat ad fraud and optimize for viewability, brand suitability, contextual relevance, and attention.
DoubleVerify (NYSE: DV) ha annunciato l'espansione delle sue soluzioni dati a importanti piattaforme di offerta (SSP), tra cui Criteo's Commerce Grid e Index Exchange, così come il nuovo strumento di curazione di Google Ad Manager. Questa espansione consente agli inserzionisti di sfruttare i dati di DV su entrambi i DSP e SSP per prendere decisioni di acquisto programmatico più informate.
L'integrazione affronta le crescenti priorità degli inserzionisti nell'ottimizzazione del percorso di approvvigionamento e nell'adattamento alla diminuzione dell'indirizzabilità basata sui cookie. Le soluzioni di DV offrono maggiori garanzie nelle transazioni programmatiche dirette, dove le violazioni di idoneità post-offerta nei mercati privati sono risultate essere inferiori del 61% quando si utilizza l'Authentic Brand Suitability nel 2024.
La piattaforma migliorata consente agli inserzionisti di utilizzare la suite di soluzioni di DV, tra cui l'Authentic Brand Suitability, soluzioni contestuali personalizzate e strumenti per combattere le frodi pubblicitarie e ottimizzare la visibilità, l'idoneità del marchio, la rilevanza contestuale e l'attenzione.
DoubleVerify (NYSE: DV) ha anunciado la expansión de sus soluciones de datos a importantes plataformas del lado de la oferta (SSP), incluyendo Criteo's Commerce Grid e Index Exchange, así como la nueva herramienta de curación de Google Ad Manager. Esta expansión permite a los anunciantes aprovechar los datos de DV a través de DSP y SSP para tomar decisiones de compra programática mejoradas.
La integración aborda las crecientes prioridades de los anunciantes en la optimización del camino de suministro y la adaptación a la disminución de la capacidad de direccionamiento basada en cookies. Las soluciones de DV proporcionan mayores salvaguardias en acuerdos programáticos directos, donde las violaciones de idoneidad post-puja en mercados privados se encontraron un 61% más bajas al usar Authentic Brand Suitability en 2024.
La plataforma mejorada permite a los anunciantes utilizar el conjunto de soluciones de DV, incluyendo Authentic Brand Suitability, soluciones contextuales personalizadas y herramientas para combatir el fraude publicitario y optimizar la visibilidad, la idoneidad de la marca, la relevancia contextual y la atención.
더블베리파이 (NYSE: DV)는 크리테오의 상거래 그리드와 인덱스 익스체인지를 포함한 주요 공급 측 플랫폼(SSP)으로 데이터 솔루션을 확장한다고 발표했습니다. 또한 구글 광고 관리자의 새로운 큐레이션 도구도 포함됩니다. 이번 확장을 통해 광고주들은 DSP와 SSP 모두에서 DV 데이터를 활용하여 향상된 프로그래매틱 구매 결정을 내릴 수 있습니다.
이번 통합은 공급 경로 최적화와 쿠키 기반 주소 지정 감소에 대한 광고주의 우선 사항을 다루고 있습니다. DV의 솔루션은 프로그래매틱 직접 거래에서 더 강력한 보호 장치를 제공합니다. 2024년에는 프라이빗 마켓플레이스에서 Authentic Brand Suitability를 사용할 때 포스트 입찰 적합성 위반이 61% 더 낮은 것으로 나타났습니다.
향상된 플랫폼은 광고주가 Authentic Brand Suitability, 맞춤형 컨텍스트 솔루션 및 광고 사기를 방지하고 가시성, 브랜드 적합성, 컨텍스트 관련성 및 주의를 최적화하는 도구를 포함한 DV의 솔루션 모음을 활용할 수 있도록 합니다.
DoubleVerify (NYSE: DV) a annoncé l'expansion de ses solutions de données vers d'importantes plateformes du côté de l'offre (SSP), y compris Criteo's Commerce Grid et Index Exchange, ainsi que le nouvel outil de curation de Google Ad Manager. Cette expansion permet aux annonceurs de tirer parti des données de DV à la fois sur les DSP et les SSP pour des décisions d'achat programmatique améliorées.
L'intégration répond aux priorités croissantes des annonceurs en matière d'optimisation du chemin d'approvisionnement et d'adaptation à la diminution de l'adressabilité basée sur les cookies. Les solutions de DV offrent des protections plus fortes dans les transactions programmatiques directes, où les violations de conformité post-enchère sur les marchés privés étaient 61% moins nombreuses lors de l'utilisation de l'Authentic Brand Suitability en 2024.
La plateforme améliorée permet aux annonceurs d'utiliser la suite de solutions de DV, y compris l'Authentic Brand Suitability, des solutions contextuelles personnalisées et des outils pour lutter contre la fraude publicitaire et optimiser la visibilité, l'adéquation de la marque, la pertinence contextuelle et l'attention.
DoubleVerify (NYSE: DV) hat die Erweiterung seiner Datenlösungen auf wichtige Supply-Side-Plattformen (SSP) angekündigt, darunter Criteo's Commerce Grid und Index Exchange, sowie das neue Kurationswerkzeug von Google Ad Manager. Diese Erweiterung ermöglicht es Werbetreibenden, DV-Daten sowohl über DSPs als auch über SSPs für verbesserte programmatische Kaufentscheidungen zu nutzen.
Die Integration adressiert die wachsenden Prioritäten der Werbetreibenden bei der Optimierung des Beschaffungswegs und der Anpassung an die abnehmende cookie-basierte Adressierbarkeit. Die Lösungen von DV bieten stärkere Schutzmaßnahmen in programmatischen Direktgeschäften, bei denen die Verstöße gegen die Eignung nach der Gebotsabgabe in privaten Marktplätzen 2024 um 61% niedriger waren, wenn Authentic Brand Suitability verwendet wurde.
Die verbesserte Plattform ermöglicht es Werbetreibenden, die Suite von Lösungen von DV zu nutzen, einschließlich Authentic Brand Suitability, maßgeschneiderte kontextuelle Lösungen und Werkzeuge zur Bekämpfung von Werbetrug sowie zur Optimierung von Sichtbarkeit, Markeneignung, kontextueller Relevanz und Aufmerksamkeit.
- Expansion to major SSP platforms increases market reach and revenue potential
- 61% reduction in post-bid suitability violations demonstrates product effectiveness
- Integration with Criteo's Commerce Grid enhances strategic partnerships
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Insights
DoubleVerify's expansion of its data solutions to supply-side platforms (SSPs) represents a strategic evolution in how quality verification functions within the programmatic ecosystem. By extending its capabilities to Criteo's Commerce Grid, Index Exchange, and Google Ad Manager's curation tool, DV is positioning itself at both ends of the programmatic supply chain - a significant competitive advantage in the ad verification market.
This move addresses two critical industry inflection points: the growing emphasis on supply path optimization and the imminent deprecation of third-party cookies. As programmatic direct deals and curated inventory gain prominence (where advertisers and publishers establish more direct relationships), DV's integration at the supply source creates a more efficient verification process by applying quality filters earlier in the transaction flow.
The business implications are substantial. By embedding its technology directly with SSPs, DoubleVerify creates a stronger competitive moat against rivals like Integral Ad Science and Oracle Moat. This integration potentially increases switching costs for clients while expanding DV's total addressable market beyond traditional DSP-side verification.
For investors, this represents a potential revenue diversification opportunity rather than cannibalization of existing services. The ability to verify inventory quality at the source creates new partnership possibilities with SSPs while strengthening DV's value proposition with existing advertiser clients who can now apply consistent quality standards across their entire programmatic spend.
The compelling
Advertisers can now enable DV data across both DSPs and SSPs for greater protection and performance, however, they buy programmatically
As advertisers prioritize supply path optimization (SPO), ad placement transparency and adapt to the decline of cookie-based addressability, investment in programmatic direct deals and curated inventory continues to grow. These deals, which can be executed within SSPs, offer curated access to premium placements, allowing advertisers to define pricing, inventory, and targeting parameters. DV’s data solutions enhance this process by giving brands greater control over inventory selection, ensuring curated deals are optimized for scale and align with predefined quality and performance criteria for better outcomes.
"By integrating DV’s industry-leading data solutions into SSPs, we’re providing advertisers with greater control over media quality and performance closer to the source of supply," said Steven Woolway, EVP of Business Development at DoubleVerify. "This expansion creates a more efficient, transparent and trustworthy marketplace, increasing confidence in programmatic buying and fueling continued investment in the open web."
Although programmatic direct deals are often considered safer, risks remain. In 2024, DV found that post-bid suitability violations in private marketplaces (PMPs) and direct deals were
"We’re excited to integrate DoubleVerify’s data solutions directly into our SSP Commerce Grid," said Joseph Meehan, General Manager, Global Commerce Supply at Criteo. "These capabilities will empower advertisers to identify inventory with greater precision, enhancing transparency and performance while enabling ads to run in the most preferred high-quality environments."
With this launch, brands can now activate DV’s data solutions across demand-side platforms (DSPs) as well as SSPs, ensuring greater media quality and performance across all programmatic channels.
For more information about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Learn more at www.doubleverify.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250227430132/en/
Media:
Chris Harihar
chris@crenshawcomm.com
Source: DoubleVerify
FAQ
What new platforms has DoubleVerify (DV) expanded its data solutions to in 2024?
How much lower were post-bid suitability violations in PMPs using DV's Authentic Brand Suitability?
What specific solutions does DV's expanded platform offer to advertisers?
How does DV's SSP integration benefit programmatic advertising?
