DoubleVerify Strengthens AdTech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation
DoubleVerify (DV) has made a strategic investment in FirstPartyCapital (FPC), an early-stage venture capital firm focused on adtech, martech, and digital media. This partnership aims to accelerate the growth of emerging advertising technology companies, particularly those specializing in performance measurement and AI solutions.
FPC, launched in 2021, is an operator-led fund backed by over 200 industry insiders. The investment makes DV one of FPC's largest investors and strategic partners. Since 2023, DV has invested over $200 million through acquisitions in the adtech ecosystem, including investments in AI-powered campaign optimization startup Scibids and marketing attribution leader Rockerbox.
FPC's portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels, providing founders with both capital and access to a network of senior industry executives.
DoubleVerify (DV) ha effettuato un investimento strategico in FirstPartyCapital (FPC), una società di venture capital in fase iniziale focalizzata su adtech, martech e media digitali. Questa partnership mira ad accelerare la crescita delle aziende emergenti nel settore della tecnologia pubblicitaria, in particolare quelle specializzate nella misurazione delle performance e nelle soluzioni di intelligenza artificiale.
FPC, lanciata nel 2021, è un fondo guidato da operatori supportato da oltre 200 esperti del settore. L'investimento rende DV uno dei principali investitori e partner strategici di FPC. Dal 2023, DV ha investito oltre 200 milioni di dollari attraverso acquisizioni nell'ecosistema adtech, comprese le partecipazioni nella startup di ottimizzazione delle campagne basata su AI Scibids e nel leader dell'attribuzione di marketing Rockerbox.
Il portafoglio di FPC include aziende come Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop e Pixels, fornendo ai fondatori sia capitale che accesso a una rete di dirigenti senior del settore.
DoubleVerify (DV) ha realizado una inversión estratégica en FirstPartyCapital (FPC), una firma de capital de riesgo en etapa temprana enfocada en adtech, martech y medios digitales. Esta asociación tiene como objetivo acelerar el crecimiento de las empresas emergentes en tecnología publicitaria, especialmente aquellas que se especializan en la medición del rendimiento y soluciones de inteligencia artificial.
FPC, lanzada en 2021, es un fondo dirigido por operadores respaldado por más de 200 expertos de la industria. La inversión convierte a DV en uno de los mayores inversores y socios estratégicos de FPC. Desde 2023, DV ha invertido más de 200 millones de dólares a través de adquisiciones en el ecosistema adtech, incluidas inversiones en la startup de optimización de campañas impulsada por IA, Scibids, y el líder en atribución de marketing, Rockerbox.
El portafolio de FPC incluye empresas como Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop y Pixels, proporcionando a los fundadores tanto capital como acceso a una red de ejecutivos senior de la industria.
더블베리파이 (DV)는 광고 기술, 마케팅 기술 및 디지털 미디어에 중점을 둔 초기 단계의 벤처 캐피탈 회사인 퍼스트파티캐피탈 (FPC)에 전략적 투자를 했습니다. 이 파트너십은 성과 측정 및 AI 솔루션에 전문화된 신생 광고 기술 회사의 성장을 가속화하는 것을 목표로 하고 있습니다.
2021년에 설립된 FPC는 200명 이상의 업계 전문가들에 의해 지원되는 운영자 주도의 펀드입니다. 이번 투자를 통해 DV는 FPC의 주요 투자자이자 전략적 파트너 중 하나가 되었습니다. 2023년 이후, DV는 광고 기술 생태계에서 2억 달러 이상을 인수에 투자했으며, AI 기반 캠페인 최적화 스타트업인 Scibids와 마케팅 귀속의 선두주자인 Rockerbox에 투자했습니다.
FPC의 포트폴리오에는 Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop 및 Pixels와 같은 회사들이 포함되어 있으며, 창업자들에게 자본과 업계 고위 경영진 네트워크에 대한 접근을 제공합니다.
DoubleVerify (DV) a réalisé un investissement stratégique dans FirstPartyCapital (FPC), une société de capital-risque en phase de démarrage axée sur l'adtech, le martech et les médias numériques. Ce partenariat vise à accélérer la croissance des entreprises émergentes dans le domaine de la technologie publicitaire, en particulier celles spécialisées dans la mesure des performances et les solutions d'IA.
FPC, lancée en 2021, est un fonds dirigé par des opérateurs soutenu par plus de 200 experts du secteur. Cet investissement fait de DV l'un des plus grands investisseurs et partenaires stratégiques de FPC. Depuis 2023, DV a investi plus de 200 millions de dollars par le biais d'acquisitions dans l'écosystème adtech, y compris des investissements dans la startup d'optimisation de campagnes alimentée par l'IA, Scibids, et le leader de l'attribution marketing, Rockerbox.
Le portefeuille de FPC comprend des entreprises telles que Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop et Pixels, offrant aux fondateurs à la fois du capital et un accès à un réseau de cadres supérieurs de l'industrie.
DoubleVerify (DV) hat eine strategische Investition in FirstPartyCapital (FPC) getätigt, eine Frühphasen-Venture-Capital-Gesellschaft, die sich auf Adtech, Martech und digitale Medien konzentriert. Diese Partnerschaft zielt darauf ab, das Wachstum von aufstrebenden Unternehmen der Werbetechnologie zu beschleunigen, insbesondere von solchen, die auf Leistungsanalyse und KI-Lösungen spezialisiert sind.
FPC, gegründet im Jahr 2021, ist ein von Betreibern geleiteter Fonds, der von über 200 Brancheninsidern unterstützt wird. Die Investition macht DV zu einem der größten Investoren und strategischen Partner von FPC. Seit 2023 hat DV über 200 Millionen Dollar in das Adtech-Ökosystem investiert, einschließlich Investitionen in das KI-gestützte Kampagnenoptimierungs-Startup Scibids und den Marktführer für Marketing-Attribution Rockerbox.
Das Portfolio von FPC umfasst Unternehmen wie Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop und Pixels, die Gründern sowohl Kapital als auch Zugang zu einem Netzwerk von Führungskräften der Branche bieten.
- Strategic investment strengthens DV's position in early-stage AI-driven adtech innovations
- Access to FPC's portfolio of emerging adtech companies enhances DV's market positioning
- DV has demonstrated strong commitment with $200 million invested in adtech acquisitions
- Investment amount in FirstPartyCapital not disclosed
- Return on investment timeline and potential returns unclear
Insights
DoubleVerify's investment in FirstPartyCapital represents a strategic move to strengthen its innovation pipeline within the adtech ecosystem. This follows DV's established pattern of strategic capital deployment, having already invested
The partnership with FirstPartyCapital gives DV privileged access to early-stage companies developing performance measurement and AI solutions - technologies directly relevant to DV's core measurement and analytics business. This always-on approach to innovation functions as an external R&D pipeline, potentially identifying acquisition targets or integration partners before they become premium-priced assets.
What's particularly valuable is FirstPartyCapital's structure as an operator-led fund backed by 200+ industry insiders, creating a filtering mechanism that likely improves investment quality and strategic fit. For DV, this represents a capital-efficient strategy to monitor emerging technologies without committing to full acquisitions prematurely.
While the specific investment amount remains undisclosed, this move signals management's recognition that maintaining leadership in digital measurement requires continuous technology refreshment beyond organic development. The focus on AI-driven solutions aligns with industry-wide shifts toward more sophisticated targeting and measurement capabilities in a privacy-conscious environment.
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions
"This investment from DV marks a major milestone for our fund, reflecting the progress we've made since our inception," said Rich Ashton, Managing Partner at FirstPartyCapital. "We're proud to play a role in the industry's evolution. With this capital injection, DoubleVerify becomes not only one of our largest investors but also a key partner to our portfolio companies as they scale. Partnering with one of the world’s leading technology companies is incredibly exciting for us and the entrepreneurs we support."
Since 2023, DV has demonstrated its commitment to the adtech startup ecosystem by investing in and acquiring companies that drive innovation. This includes Scibids, an AI-powered campaign optimization startup that enables brands to maximize real business outcomes, and Rockerbox, a leader in marketing attribution and performance measurement. In total, DV has invested over
"At DoubleVerify, we believe that fostering innovation in the adtech ecosystem benefits the entire industry—driving better outcomes for advertisers, publishers, and consumers alike," said Doug Campbell, Chief Strategy Officer at DoubleVerify. "Our investment in FirstPartyCapital aligns with our commitment to supporting groundbreaking technologies that enhance performance, optimization, and AI-driven innovation. As the industry evolves, we will continue to explore strategic opportunities that push the boundaries of digital advertising and deliver measurable value."
FirstPartyCapital is an operator-led fund backed by over 200 industry insiders, including top adtech entrepreneurs and senior digital media executives. By investing in the FPC fund, DV is taking an always-on approach to fostering innovation, supporting cutting-edge solutions, and building strategic partnerships with startups shaping the future of the industry—reinforcing its commitment to advancing adtech and the broader digital media ecosystem.
Recognizing a gap in optimal financing solutions for the industry, FPC launched its operator-run investment fund in 2021. The fund provides founders with access to capital and a network of hundreds of senior industry executives while offering investors a curated global portfolio of adtech, martech, digital media, and data startups. FirstPartyCapital's portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, Pixels, and more.
About FirstPartyCapital:
Since its founding in 2021, FirstPartyCapital has raised
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250402260379/en/
Media:
Chris Harihar
chris.harihar@modop.com
Source: DoubleVerify
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