DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls
DoubleVerify (NYSE: DV) has expanded its AI-powered brand safety offering on TikTok by launching pre-bid video exclusion lists. This new feature enables advertisers to proactively avoid objectionable content before ad placement, enhancing media quality and campaign performance.
The solution, powered by DV's Universal Content Intelligence™ classification engine, offers comprehensive coverage combining pre-bid controls with post-bid reporting. It features automated, real-time protection and analyzes video, image, audio, and text elements using an innovative key frame extraction method for efficient content analysis.
The service is accessible through DV Pinnacle®, the company's unified analytics platform. Upcoming enhancements to the TikTok dashboard will include top-level pre-bid filtering and content previews for flagged incidents, providing brands with greater transparency and optimization capabilities.
DoubleVerify (NYSE: DV) ha ampliato la sua offerta di sicurezza del marchio alimentata dall'IA su TikTok lanciando liste di esclusione video pre-offerta. Questa nuova funzionalità consente agli inserzionisti di evitare proattivamente contenuti inappropriati prima del posizionamento degli annunci, migliorando la qualità dei media e le performance delle campagne.
La soluzione, alimentata dal motore di classificazione Universal Content Intelligence™ di DV, offre una copertura completa combinando controlli pre-offerta con report post-offerta. Presenta una protezione automatizzata e in tempo reale e analizza elementi video, immagini, audio e testo utilizzando un innovativo metodo di estrazione di fotogrammi chiave per un'analisi efficiente dei contenuti.
Il servizio è accessibile tramite DV Pinnacle®, la piattaforma di analisi unificata dell'azienda. I prossimi miglioramenti al dashboard di TikTok includeranno filtri pre-offerta a livello superiore e anteprime dei contenuti per incidenti segnalati, fornendo ai marchi una maggiore trasparenza e capacità di ottimizzazione.
DoubleVerify (NYSE: DV) ha ampliado su oferta de seguridad de marca impulsada por IA en TikTok al lanzar listas de exclusión de video pre-oferta. Esta nueva función permite a los anunciantes evitar proactivamente contenido inapropiado antes de la colocación de anuncios, mejorando la calidad de los medios y el rendimiento de las campañas.
La solución, impulsada por el motor de clasificación Universal Content Intelligence™ de DV, ofrece una cobertura integral que combina controles pre-oferta con informes post-oferta. Presenta protección automatizada y en tiempo real, y analiza elementos de video, imagen, audio y texto utilizando un innovador método de extracción de fotogramas clave para un análisis eficiente del contenido.
El servicio es accesible a través de DV Pinnacle®, la plataforma de análisis unificada de la empresa. Las próximas mejoras en el panel de TikTok incluirán filtrado pre-oferta de alto nivel y vistas previas de contenido para incidentes señalados, proporcionando a las marcas una mayor transparencia y capacidades de optimización.
더블베리파이 (NYSE: DV)는 TikTok에서 AI 기반 브랜드 안전 솔루션을 확장하여 사전 입찰 비디오 제외 목록을 출시했습니다. 이 새로운 기능은 광고주가 광고 배치 전에 부적절한 콘텐츠를 사전에 피할 수 있도록 하여 미디어 품질과 캠페인 성과를 향상시킵니다.
이 솔루션은 DV의 유니버설 콘텐츠 인텔리전스™ 분류 엔진으로 구동되며, 사전 입찰 제어와 사후 입찰 보고서를 결합한 포괄적인 범위를 제공합니다. 자동화된 실시간 보호 기능을 제공하며, 효율적인 콘텐츠 분석을 위해 혁신적인 키프레임 추출 방법을 사용하여 비디오, 이미지, 오디오 및 텍스트 요소를 분석합니다.
이 서비스는 회사의 통합 분석 플랫폼인 DV 피나클®을 통해 접근할 수 있습니다. TikTok 대시보드의 향후 개선 사항에는 고급 사전 입찰 필터링 및 플래그가 지정된 사건에 대한 콘텐츠 미리 보기가 포함되어 브랜드에 더 큰 투명성과 최적화 기능을 제공합니다.
DoubleVerify (NYSE: DV) a élargi son offre de sécurité de marque alimentée par l'IA sur TikTok en lançant des listes d'exclusion vidéo pré-offre. Cette nouvelle fonctionnalité permet aux annonceurs d'éviter proactivement les contenus inappropriés avant le placement des annonces, améliorant ainsi la qualité des médias et les performances des campagnes.
La solution, alimentée par le moteur de classification Universal Content Intelligence™ de DV, offre une couverture complète en combinant des contrôles pré-offre avec des rapports post-offre. Elle propose une protection automatisée en temps réel et analyse les éléments vidéo, image, audio et texte à l'aide d'une méthode innovante d'extraction de cadres clés pour une analyse efficace du contenu.
Le service est accessible via DV Pinnacle®, la plateforme d'analyse unifiée de l'entreprise. Les prochaines améliorations du tableau de bord TikTok comprendront un filtrage pré-offre de haut niveau et des aperçus de contenu pour les incidents signalés, offrant aux marques une plus grande transparence et des capacités d'optimisation.
DoubleVerify (NYSE: DV) hat sein KI-gestütztes Angebot zur Markensicherheit auf TikTok erweitert, indem es Pre-Bid-Videoausschlusslisten eingeführt hat. Diese neue Funktion ermöglicht es Werbetreibenden, proaktiv unerwünschte Inhalte vor der Anzeigenschaltung zu vermeiden, wodurch die Medienqualität und die Kampagnenleistung verbessert werden.
Die Lösung, die von DV's Universal Content Intelligence™ Klassifizierungsengine unterstützt wird, bietet umfassende Abdeckung, indem sie Pre-Bid-Kontrollen mit Post-Bid-Berichterstattung kombiniert. Sie bietet automatisierten, Echtzeitschutz und analysiert Video-, Bild-, Audio- und Textelemente mithilfe einer innovativen Schlüsselframe-Extraktionsmethode für eine effiziente Inhaltsanalyse.
Der Service ist über DV Pinnacle®, die einheitliche Analyseplattform des Unternehmens, zugänglich. Zukünftige Verbesserungen des TikTok-Dashboards werden eine hochrangige Pre-Bid-Filterung und Inhaltsvorschauen für markierte Vorfälle umfassen, wodurch Marken mehr Transparenz und Optimierungsmöglichkeiten erhalten.
- Launch of new AI-powered pre-bid video controls for TikTok expands product offering
- Automated, real-time protection reduces operational costs
- Enhanced analytics and reporting capabilities through DV Pinnacle platform
- None.
Insights
DoubleVerify's expansion of pre-bid video exclusion capabilities to TikTok represents a strategic enhancement of its brand safety suite on one of digital advertising's fastest-growing platforms. This move addresses a critical pain point for advertisers on TikTok, where brand safety concerns have been particularly pronounced due to the platform's user-generated content.
The timing is opportune as advertisers increasingly demand granular control over their digital ad placements. By enabling advertisers to proactively filter objectionable content before ad placement occurs, DV delivers two key benefits: preservation of brand equity and improved campaign performance metrics through reduced wasted impressions.
This capability strengthens DV's competitive positioning against rivals like Integral Ad Science and Human Security in the verification space. By expanding their TikTok integration beyond post-bid measurement to include pre-bid controls, DV is creating a more complete offering that should drive both customer retention and potentially higher contract values.
The automatic refreshing of exclusion lists in near real-time represents a meaningful operational advantage for media buyers who previously relied on manual processes or less sophisticated tools. This automation layer could translate to higher adoption rates among agencies managing large-scale campaigns across multiple platforms.
While the direct revenue impact isn't quantified, this enhancement aligns with DV's core strategy of expanding coverage across major platforms while simultaneously deepening its technological moat through AI-powered solutions.
The technical implementation behind DoubleVerify's TikTok pre-bid controls showcases significant AI innovation that differentiates it from conventional content filtering solutions. Their proprietary Universal Content Intelligence™ classification engine demonstrates sophisticated multimodal analysis capabilities by simultaneously processing video, image, audio, and text elements to deliver comprehensive content classifications.
The key frame extraction methodology represents a particularly elegant engineering solution. Rather than the computationally expensive approach of analyzing every video frame—which would create significant processing overhead and latency issues—DV's system intelligently identifies and focuses only on frames containing significant content changes. This selective processing approach likely delivers 80-90% of the accuracy while requiring only a fraction of the computing resources.
This efficiency has three critical advantages: faster processing speed (crucial for pre-bid decisions that must happen in milliseconds), lower infrastructure costs, and reduced environmental impact through decreased computational requirements. These technical efficiencies directly translate to business value by enabling real-time decision-making at scale.
The integration with DV's Pinnacle® platform creates operational synergies by unifying pre-bid controls with post-bid reporting, allowing advertisers to implement closed-loop optimization. The planned dashboard enhancements with content previews for flagged incidents will provide much-needed transparency, allowing advertisers to validate and fine-tune their exclusion parameters based on actual examples rather than abstract categories.
This implementation demonstrates how purposefully applied AI can solve specific industry problems while balancing performance requirements with resource constraints.
Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok
“We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,” said Mark Zagorski, CEO of DoubleVerify. “Powered by DV’s industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settings—driving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.”
With this release, advertisers will benefit from:
- Comprehensive Coverage: Combine DV’s pre-bid controls with post-bid reporting to ensure end-to-end campaign measurement and optimization.
- Operational Efficiency: Benefit from pre-bid activation that requires no manual upkeep and auto-refreshes in near real-time, ensuring seamless, always-on protection.
- Enhanced Performance: Ensure ads do not appear next to objectionable content, reducing media waste and maximizing advertising ROI.
DV’s solution is powered by its proprietary, AI-powered Universal Content Intelligence™ classification engine. DV analyzes video, image, audio, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach uses less computing power and reduces environmental impact––ensuring an efficient, quicker, and more accurate analysis of campaigns, without sacrificing quality or precision.
DV’s automated pre-bid video controls and reporting insights are activated through DV Pinnacle®, the company’s unified service and analytics reporting platform, enabling advertisers to monitor and optimize their TikTok ad campaigns.
Additionally, DV is enhancing its TikTok dashboard in DV Pinnacle®, equipping brands with greater transparency into ad delivery and deeper insights for campaign optimization. Launching in the coming months, these updates will introduce top-level pre-bid filtering, enabling brands to analyze reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidents—empowering advertisers with more actionable intelligence.
For more information about DoubleVerify, visit http://www.doubleverify.com.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Learn more at www.doubleverify.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250414359165/en/
Media Contact
Chris Harihar
646-535-9475
chris@crenshawcomm.com
Source: DoubleVerify
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