Comscore Chief Revenue Officer Carol Hinnant Honored in Cablefax Magazine's Most Powerful Women Issue

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant has been recognized in Cablefax Magazine's Most Powerful Women 2021 edition. This honor acknowledges her significant contributions over her 30-year career in media and entertainment, particularly in advancing Comscore's National Television business.

Since her appointment in 2020, Hinnant has been instrumental in driving new cross-platform measurement solutions, leading to key partnerships with OpenAP, ViacomCBS, Fox, and others, enhancing Comscore's reputation in audience measurement.

Positive

• Recognition of Carol Hinnant as one of Cablefax Magazine's Most Powerful Women enhances Comscore's brand reputation.
• Strategic partnerships with major players like ViacomCBS and Fox reinforce Comscore's market position in media measurement.
• Innovative approaches developed under Hinnant's leadership contribute to Comscore's growth in cross-platform solutions.

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• None.

RESTON, Va., Dec. 7, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to share that Chief Revenue Officer Carol Hinnant has been included in the 2021 edition of Cablefax Magazine's Most Powerful Women.

The recognition reflects Hinnant's strategic business development, sales and planning accomplishments during her 30-year career within the media and entertainment sectors. She helped build Comscore's National Television business over the past 15 years. Since being appointed as Chief Revenue Officer in early 2020, Hinnant has been a driving force behind Comscore's efforts to develop new, innovative approaches to industry opportunities using its granular television and digital measurement assets to lead the industry's emerging cross-platform solutions.

Hinnant's tenure as CRO has coincided with a generational transformation in media measurement, resulting in breakthrough commercial achievements for Comscore. Highlights under her leadership include:

• OpenAP partnership expansion from being one of the first measurement partners for data-driven linear to enabling cross-platform targeting and measurement via a direct connection with OpenID, TV's central identity spine
• ViacomCBS and Fox adopting Comscore's National TV measurement currency
• Spectrum Reach transitioning to the use of Comscore as its preferred source for local audience measurement currency
• Univision partnership expansion to provide next-generation linear audience measurement
• Hulu, Twitch and Discovery server to server integration for premium video reporting
• Google partnership expansion to provide deduplicated Connected TV measurement for YouTube and YouTube TV

"I am thrilled to see this well-deserved recognition for Carol," said Bill Livek, CEO and Executive Vice Chair, Comscore. "She has been one of my most important business partners for nearly 15 years and is a critical individual here at Comscore. Her leadership has helped us build momentum at this pivotal moment when the industry is ripe for disruption, and I am confident we are poised to continue building for the benefit of our clients and employees." 

The full issue of Cablefax Magazine's Most Powerful Women can be found here.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What recognition did Comscore's Chief Revenue Officer receive?

Carol Hinnant was included in Cablefax Magazine's Most Powerful Women 2021 edition.

What impact has Carol Hinnant made at Comscore?

Under her leadership, Comscore expanded partnerships and developed new cross-platform measurement solutions.

When was Carol Hinnant recognized by Cablefax Magazine?

The recognition was announced on December 7, 2021.

How has Comscore positioned itself in the media measurement industry?

Comscore is recognized as a trusted partner, focusing on comprehensive cross-platform audience measurement, especially in television.

What notable partnerships has Comscore established recently?

Comscore expanded partnerships with ViacomCBS, Fox, Hulu, and Google for advanced measurement solutions.