Comscore Inc Stock Price, News & Analysis

New research from Comscore (NASDAQ: SCOR) reveals significant changes in auto shopping behavior due to the pandemic, with nearly 75% of consumers altering their plans. A third of respondents expect delays in purchasing, while 55% anticipate no timeline changes. However, the interest in online purchasing surged, with 48% of consumers preferring to shop completely online. Automakers have adapted by launching online retail tools, leading to a 214% increase in traffic for Fiat Chrysler's e-shop. Comscore emphasizes the need for automakers to continue innovating to meet evolving consumer preferences post-pandemic.

Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021. Notably, National Geographic's 'Genius' debuted on the cable chart, indicating strong viewer interest. NBC secured 5 of the top broadcast spots, sharing the spotlight with Univision, which also claimed 5 positions. The report highlights the Stickiness Index, a measure of viewer engagement based on the percentage of telecasts viewed. Comscore continues to lead in providing reliable television viewing data across various platforms.

Comscore (NASDAQ: SCOR) has appointed Dr. Michael Vinson as Chief Research Officer to enhance its audience measurement methodologies. With over 20 years of experience, including 11 years in analytics strategy at Comscore and Rentrak, Vinson aims to drive innovation in privacy-focused cross-platform measurement. His previous roles include leadership positions at Starcom MediaVest Group and erinMedia, contributing seven patents in estimating demographics. CEO Bill Livek expresses confidence in Vinson's vision to advance industry-leading measurement solutions.

Comscore (Nasdaq: SCOR) announced a partnership with Newsmax on March 31, 2021, to provide advanced digital audience measurement. Newsmax will utilize Comscore's Media Ratings solutions, including Media Metrix® Multi-Platform, enhancing its understanding of audience behavior across desktop and mobile. This agreement aims to improve planning and buying digital inventory. Carol Hinnant, Chief Revenue Officer at Comscore, expressed enthusiasm for the collaboration, highlighting the value of their Syndicated Digital service as the gold standard in the industry.

Comscore (NASDAQ: SCOR) has joined the DPAA and the OAAA to enhance its out-of-home (OOH) advertising measurement capabilities. This strategic move aims to provide superior audience insights, supporting marketers to increase market share and profitability. With projections over $9 billion in OOH ad spend, Comscore plans to integrate OOH measurement into its existing cross-platform product suite. CEO Bill Livek emphasizes the importance of understanding audience engagement across various platforms, including linear TV and mobile, to maximize advertising ROI.

Comscore (NASDAQ: SCOR) has announced an exclusive agreement with The Moran Group for local television measurement in 20 markets. This partnership incorporates Comscore's advanced automotive audience insights, particularly in the South and Southwest regions. The Moran Group, based in Baton Rouge, enhances its service offerings using Comscore's superior audience insights to help grow its clients' businesses. Comscore aims to drive market share expansion by enabling agencies to access detailed audience data based on consumer behaviors and lifestyles.

Comscore (Nasdaq: SCOR) disclosed the top broadcast and cable television programs for viewer engagement for the week ending March 14, 2021. Reality programming dominated the Cable chart, capturing 7 out of the top 20 spots. Key highlights include 'Enamorándonos' ranking first on the Broadcast chart with a Stickiness Index of 152. The data emphasizes the engagement level of viewers, showcasing shows like 'Grey's Anatomy' and 'The Voice'. Comscore's ratings measure viewer interest, which can help networks and advertisers optimize their strategies.

Comscore (Nasdaq: SCOR) announced that Senior VP John Bulgrin will speak at Adweek's webinar 'How to Advance Your CTV Planning Game' on March 24, 2021, at 1 PM ET. The event will address the evolving media landscape and how advertisers can adapt to audience viewership changes. Sponsored by LiveRamp, the webinar will focus on navigating the fragmented TV environment and strategies for uniting advertisers and media owners. For more information or to register, visit the event homepage.

Comscore (Nasdaq: SCOR) announced a new agreement with Fort Myers Broadcasting Company to provide local TV measurement currency for their stations, including WINK-TV. This partnership enhances audience measurement capabilities in a rapidly growing market in Southwest Florida. Comscore's methodology leverages extensive viewing data, allowing broadcasters to provide advertisers with precise audience metrics. The company continues to expand its local television measurement footprint, recently adding over 10 million homes, reinforcing its position as a trusted resource in media evaluation.