Comscore Signs Digital Audience Measurement Agreement with Newsmax

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced a partnership with Newsmax on March 31, 2021, to provide advanced digital audience measurement. Newsmax will utilize Comscore's Media Ratings solutions, including Media Metrix® Multi-Platform, enhancing its understanding of audience behavior across desktop and mobile. This agreement aims to improve planning and buying digital inventory. Carol Hinnant, Chief Revenue Officer at Comscore, expressed enthusiasm for the collaboration, highlighting the value of their Syndicated Digital service as the gold standard in the industry.

Positive

• Partnership with Newsmax enhances audience measurement capabilities.
• Access to Media Ratings solutions strengthens Comscore’s market position.
• Comscore’s innovative measurement tools provide extensive audience insights.

Negative

• None.

RESTON, Va., March 31, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Newsmax with Comscore's industry-leading digital audience measurement.

Under the agreement, Newsmax will have access to Comscore's signature Media Ratings solutions, including Media Metrix® Multi-Platform, to better understand audience behavior and media consumption across desktop and mobile devices.

"We are pleased to partner with Newsmax," said Carol Hinnant, Chief Revenue Officer, Comscore. "Newsmax is subscribing to Comscore's Syndicated Digital service, the gold standard for planning and buying digital inventory, and we look forward to providing them with a deeper understanding of their audience."

Comscore Media Ratings offers a 360-degree unduplicated view of consumption based on massive, passively-collected datasets. Comscore's innovative lineup of digital media ratings offerings allows publishers to evaluate online audiences across desktop and mobile with insights powered by industry-leading census-based digital measurement, including powerful advanced audience segments.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-signs-digital-audience-measurement-agreement-with-newsmax-301259185.html

SOURCE Comscore

FAQ

What is the recent agreement between Comscore and Newsmax?

Comscore signed an agreement with Newsmax to provide digital audience measurement using Comscore's Media Ratings solutions.

How will the partnership with Newsmax benefit Comscore?

The partnership will enhance Comscore's market position by expanding its client base and demonstrating the effectiveness of its audience measurement tools.

What solutions will Newsmax use from Comscore?

Newsmax will use Comscore's Media Ratings solutions, including Media Metrix® Multi-Platform, to understand audience behavior across devices.

When was the agreement between Comscore and Newsmax announced?

The agreement was announced on March 31, 2021.

What does Comscore's Media Ratings solutions provide?

Comscore's Media Ratings solutions offer a comprehensive view of digital media consumption based on passively collected data.