Comscore Reports TV Viewing Engagement for Week Ending March 21, 2021
Comscore (Nasdaq: SCOR) announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021. Notably, National Geographic's 'Genius' debuted on the cable chart, indicating strong viewer interest. NBC secured 5 of the top broadcast spots, sharing the spotlight with Univision, which also claimed 5 positions. The report highlights the Stickiness Index, a measure of viewer engagement based on the percentage of telecasts viewed. Comscore continues to lead in providing reliable television viewing data across various platforms.
- Strong performance of NBC's shows with 5 top spots in broadcast.
- National Geographic's 'Genius' debut reflects positive viewer engagement.
- Comscore's Stickiness Index provides valuable insights into viewer engagement metrics.
- None.
RESTON, Va., April 2, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending March 21, 2021.
"National Geographic's 'Genius' debuted on the cable chart this week, kicking off its third season with a bang," said Paul Dergarabedian, Senior Media Analyst, Comscore. "On the broadcast chart, NBC programming snagged 5 of the top broadcast spots with a mix of reality and drama shows, rivaled only by Univison, who also grabbed 5 spots on the chart."
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending March 21, 2021)
RANK | STICKINESS INDEX | RATING RANK | TELECAST | NETWORK | DAY |
1 | 154 | 150 | Enamorándonos | UNIMAS | 3/16/2021 |
2 | 146 | 81 | Vencer el desamor | UNIV | 3/16/2021 |
3 | 141 | 3 | The Voice | NBC | 3/15/2021 |
4 | 140 | 5 | FBI | CBS | 3/16/2021 |
5 | 140 | 2 | NCIS | CBS | 3/16/2021 |
6 | 140 | 110 | La hija del embajador | UNIV | 3/19/2021 |
7 | 139 | 6 | Chicago Fire | NBC | 3/17/2021 |
8 | 136 | 128 | Buscando a Frida | TELMUN | 3/19/2021 |
9 | 136 | 76 | Mira quién baila All Stars | UNIV | 3/21/2021 |
10 | 134 | 9 | FBI: Most Wanted | CBS | 3/16/2021 |
11 | 134 | 19 | Bull | CBS | 3/15/2021 |
12 | 133 | 7 | Chicago P.D. | NBC | 3/17/2021 |
13 | 132 | 18 | Grey's Anatomy | ABC | 3/18/2021 |
14 | 131 | 98 | ¿Te acuerdas de mí? | UNIV | 3/16/2021 |
15 | 130 | 15 | The Bachelor | ABC | 3/15/2021 |
16 | 129 | 93 | Sal y pimienta | UNIV | 3/21/2021 |
17 | 129 | 125 | Exatlón Estados Unidos | TELMUN | 3/21/2021 |
18 | 128 | 4 | Chicago Med | NBC | 3/17/2021 |
19 | 127 | 129 | La suerte de Loli | TELMUN | 3/16/2021 |
20 | 127 | 17 | This Is Us | NBC | 3/16/2021 |
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending March 21, 2021)
RANK | STICKINESS INDEX | RATING RANK | TELECAST | NETWORK | DAY |
1 | 155 | 113 | Mystery 101: Killer Timing | HALLMM | 3/21/2021 |
2 | 152 | 29 | Chasing Waterfalls | HALL | 3/20/2021 |
3 | 145 | 119 | Tyler Perry's Sistas | BET | 3/17/2021 |
4 | 144 | 115 | The Walking Dead | AMC | 3/21/2021 |
5 | 144 | 38 | The Curse of Oak Island | HST | 3/16/2021 |
6 | 143 | 53 | 90 Day Fiance | TLC | 3/21/2021 |
7 | 139 | 44 | When Calls the Heart | HALL | 3/21/2021 |
8 | 138 | 116 | Genius | NGC | 3/21/2021 |
9 | 136 | 132 | Tyler Perry's The Oval | BET | 3/16/2021 |
10 | 135 | 899 | La Rosa de Guadalupe | GALA | 3/20/2021 |
11 | 133 | 93 | WWE Monday Night Raw | USA | 3/15/2021 |
12 | 132 | 240 | Married at First Sight | LIFE | 3/17/2021 |
13 | 131 | 373 | Basketball Wives | VH1 | 3/16/2021 |
14 | 131 | 114 | Gold Rush | DSC | 3/19/2021 |
15 | 129 | 160 | The Real Housewives of New Jersey | BRAVO | 3/17/2021 |
16 | 129 | 131 | The Real Housewives of Atlanta | BRAVO | 3/21/2021 |
17 | 128 | 257 | V.C. Andrews' Ruby | LIFE | 3/20/2021 |
18 | 127 | 351 | VH1 Family Reunion: Love & Hip Hop Edition | VH1 | 3/15/2021 |
19 | 125 | 195 | The First 48 | A&E | 3/18/2021 |
20 | 125 | 335 | V.C. Andrews' Pearl in the Mist | LIFE | 3/21/2021 |
[A&E, History Channel and Lifetime are owned by A&E Networks; American Movie Classics is owned by AMC Networks; BET: Black Entertainment Television and VH1 are owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; Galavision is owned by Univision Communications; National Geographic Channel is owned by National Geographic Partners, a joint venture between The Walt Disney Company and the National Geographic Society.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.
Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.
With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.
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SOURCE Comscore
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