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comScore, Inc. - SCOR STOCK NEWS

Welcome to our dedicated page for comScore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on comScore stock.

Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.

Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.

Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.

Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.

Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.

With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.

For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.

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Comscore (NASDAQ: SCOR) has announced the expansion of its Predictive Audiences capabilities into additional European markets, enhancing its cookie-free targeting solutions. This new functionality allows advertisers to access granular consumer behaviors through B2B data while remaining GDPR-friendly. The update includes demographic targeting for the UK, France, Germany, Spain, and Italy. Additionally, a partnership with Eyeota will introduce cookie-free B2B audiences, further enriching Comscore's data offerings. This initiative aims to provide advertisers with accurate audience targeting in a rapidly changing programmatic environment.

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Comscore (Nasdaq: SCOR) has entered a multi-year agreement with DECAL, a new home entertainment distribution company, to provide its OnDemand Essentials® video-on-demand (VOD) measurement services. This partnership coincides with the digital release of the film Supernova. Comscore's VOD measurement will aid DECAL in understanding viewership trends, especially amid the rise in VOD consumption during the pandemic.

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Comscore (Nasdaq: SCOR) has been granted a new patent by the US Patent and Trademark Office for its innovative method of analyzing the effectiveness of video advertisements, specifically for Connected TV (CTV) and over-the-top (OTT) platforms. This patent, US Pat. No. 10,929,871, allows marketers to correlate ad exposure with subsequent content viewing, enhancing the efficiency of advertising spend. Comscore's ongoing commitment to innovation is highlighted by its recent patents, which bolster its position in cross-platform measurement for media.

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Comscore (NASDAQ: SCOR) announced an expansion of its partnership with dentsu Media, incorporating dentsu's M1 advanced audiences platform into their local market agreement. The integration will add over 10 million households to Comscore's measurement footprint, enhancing audience-based data transactions for local investments in 2021. This collaboration aims to leverage Comscore's cross-platform measurement capabilities to drive growth in media planning and evaluation. Comscore has seen double-digit year-over-year growth in new business since 2017, indicating a strong market position.

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Comscore (NASDAQ: SCOR) has secured a new agreement with LightQuest Media, Inc. to provide advanced audience insights via its TV Essentials (TVE) solution. This partnership will enable LightQuest Media and its client, Victory Channel, to utilize Comscore's detailed viewer data to enhance advertising strategies for Christian media ministries. Comscore continues to establish its position as a leader in advanced audience measurement, leveraging over a decade of experience in tracking television viewership across millions of households.

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Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.

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Comscore (NASDAQ: SCOR) has partnered with MediaMath to launch a cutting-edge contextual targeting solution across connected TV (CTV), mobile, and desktop platforms in Latin America. This collaboration ensures brand safety and privacy by offering cookie-free demographic targeting, particularly in Brazil and Mexico. The technology utilizes frame-by-frame visual recognition and audio processing for precise content categorization, enabling advertisers to reach their target audiences effectively. This initiative reflects Comscore's ongoing commitment to innovate in the evolving media landscape.

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Comscore (Nasdaq: SCOR) announced a multi-year agreement with SHINEZ.io to provide advanced digital audience measurement through Comscore Media Metrix® Multi-Platform. This partnership aims to enhance audience insights and advertising relevance, adapting to changing media consumption trends due to COVID-19. Comscore's platform offers detailed analytics on audience behavior across all devices, empowering SHINEZ.io to support content creators effectively.

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Comscore (NASDAQ: SCOR) has entered into an agreement with JOY-CPW, Inc. to provide its local TV measurement currency for the show 'Game Time with Boomer Esiason' across all 210 Comscore Television Markets. This partnership will deliver critical viewing insights for the show, which features high-profile sports personalities and airs nationwide. Comscore's advanced audience measurement capabilities will enable more effective targeting and revenue maximization for advertisers and media companies, enhancing overall media planning and evaluation.

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Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021. Spanish-language programming dominated broadcast TV, with 'Todo por mi hija' topping the list. For cable, reality TV remained popular, led by 'Snowkissed' on Hallmark. The Stickiness Index measures viewer engagement, indicating the percentage of telecasts watched. Comscore's extensive experience allows media companies to optimize audience targeting and revenue.

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FAQ

What is the current stock price of comScore (SCOR)?

The current stock price of comScore (SCOR) is $6.42 as of December 23, 2024.

What is the market cap of comScore (SCOR)?

The market cap of comScore (SCOR) is approximately 31.8M.

What does Comscore, Inc. do?

Comscore, Inc. is a global leader in digital media analytics, offering insights into consumer behavior across various platforms, including television, mobile devices, and CTV.

How does Comscore generate its revenue?

Comscore generates most of its revenue from the United States, followed by contributions from Europe, Latin America, Canada, and other regions.

What industries does Comscore serve?

Comscore serves a wide range of industries including Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.

What are some recent achievements of Comscore?

Recent achievements include providing currency-grade metrics for TEGNA’s media businesses and implementing AI-powered contextual intelligence for Epsilon Digital Media.

What is Proximic by Comscore?

Proximic by Comscore is a division that uses AI-powered contextual solutions to deliver cross-screen insights, focusing on brand suitability and campaign performance.

Has Comscore received any certifications recently?

Yes, Comscore has been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics.

How does Comscore help its clients?

Comscore provides advanced audience insights and comprehensive data to help media buyers and sellers quantify multi-screen behavior and make informed business decisions.

What is Comscore’s role in media measurement?

Comscore is a proven leader in measuring digital and TV audiences and advertising at scale, offering reliable and comprehensive cross-platform measurement.

Where can I find more information about Comscore?

For more information, you can visit Comscore's official website at www.comscore.com. Follow them on Twitter and Facebook for the latest updates.

What platforms does Comscore measure?

Comscore measures advertising and content consumption across various platforms including televisions, mobile devices, computers, tablets, CTV devices, and movie theaters.

comScore, Inc.

Nasdaq:SCOR

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