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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) announced an expansion of its partnership with dentsu Media, incorporating dentsu's M1 advanced audiences platform into their local market agreement. The integration will add over 10 million households to Comscore's measurement footprint, enhancing audience-based data transactions for local investments in 2021. This collaboration aims to leverage Comscore's cross-platform measurement capabilities to drive growth in media planning and evaluation. Comscore has seen double-digit year-over-year growth in new business since 2017, indicating a strong market position.
Comscore (NASDAQ: SCOR) has secured a new agreement with LightQuest Media, Inc. to provide advanced audience insights via its TV Essentials (TVE) solution. This partnership will enable LightQuest Media and its client, Victory Channel, to utilize Comscore's detailed viewer data to enhance advertising strategies for Christian media ministries. Comscore continues to establish its position as a leader in advanced audience measurement, leveraging over a decade of experience in tracking television viewership across millions of households.
Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.
Comscore (NASDAQ: SCOR) has partnered with MediaMath to launch a cutting-edge contextual targeting solution across connected TV (CTV), mobile, and desktop platforms in Latin America. This collaboration ensures brand safety and privacy by offering cookie-free demographic targeting, particularly in Brazil and Mexico. The technology utilizes frame-by-frame visual recognition and audio processing for precise content categorization, enabling advertisers to reach their target audiences effectively. This initiative reflects Comscore's ongoing commitment to innovate in the evolving media landscape.
Comscore (Nasdaq: SCOR) announced a multi-year agreement with SHINEZ.io to provide advanced digital audience measurement through Comscore Media Metrix® Multi-Platform. This partnership aims to enhance audience insights and advertising relevance, adapting to changing media consumption trends due to COVID-19. Comscore's platform offers detailed analytics on audience behavior across all devices, empowering SHINEZ.io to support content creators effectively.
Comscore (NASDAQ: SCOR) has entered into an agreement with JOY-CPW, Inc. to provide its local TV measurement currency for the show 'Game Time with Boomer Esiason' across all 210 Comscore Television Markets. This partnership will deliver critical viewing insights for the show, which features high-profile sports personalities and airs nationwide. Comscore's advanced audience measurement capabilities will enable more effective targeting and revenue maximization for advertisers and media companies, enhancing overall media planning and evaluation.
Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021. Spanish-language programming dominated broadcast TV, with 'Todo por mi hija' topping the list. For cable, reality TV remained popular, led by 'Snowkissed' on Hallmark. The Stickiness Index measures viewer engagement, indicating the percentage of telecasts watched. Comscore's extensive experience allows media companies to optimize audience targeting and revenue.
Comscore (Nasdaq: SCOR) announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles on February 10, 2021. This agreement allows KDOC-TV to continue using Comscore’s local TV measurement services, which cover millions of households. KDOC-TV's President highlighted the importance of reliable measurement for understanding viewership and collaborating with advertisers. Comscore, with over a decade of experience, noted that this partnership underscores the value of its data in making informed programming and sales decisions.
Comscore (NASDAQ: SCOR) and Hive analyzed marketing strategies during Super Bowl LV, revealing key insights about brand engagement and advertising trends. A notable 56% of national ad minutes were secured by returning advertisers, with consumer goods dominating at 31% share. Financial services advertisers increased their airtime from 8% to 14%, while automotive advertisers saw a decline to 16%. Importantly, fewer new product announcements were made, dropping to 29%. The research highlighted that sponsors gained significant screen time, with brands collectively earning 70 minutes of exposure, boosting visibility amidst reduced fan attendance.
Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will participate in a panel at The California Cable and Telecommunications Association's 2021 Winter Board Meeting on February 10, 2021, at 10:15 AM PT. The discussion will focus on COVID-19's impact on media consumption and how distributors are adapting. Hinnant emphasizes the need for robust audience measurement in a rapidly changing media landscape. For more details or registration, visit the event homepage.
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