Comscore Reports TV Viewing Engagement for Week Ending February 21, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 21, 2021. Spanish-language programming dominated, claiming 4 of the top 5 broadcast spots, while Tyler Perry's shows featured prominently on cable. Among broadcast shows, 'Enamorándonos' led with a Stickiness Index of 152, followed by 'Premio Lo Nuestro 2021' and 'Vencer el desamor.' On cable, 'The Curse of Oak Island' topped the chart with a Stickiness Index of 145, alongside notable entries from Tyler Perry's productions.

Positive

• Spanish-language programming secured 4 of the top 5 broadcast spots, indicating strong viewer engagement.
• Tyler Perry's shows ranked highly in cable viewership, showcasing his popularity and market influence.

Negative

• None.

RESTON, Va., March 3, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 21, 2021.

"Actor, director, producer, and screenwriter Tyler Perry is a big hit on cable this week with his popular programs on BET impressively landing 3 spots on the chart," said Paul Dergarabedian, Senior Media Analyst, Comscore.  "Notably, Spanish-language programming once again swept the broadcast ratings, securing 4 of the top 5 spots, while procedural and crime dramas continue to be a popular choice with audiences."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending February 21, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	156	Enamorándonos	UNIMAS	2/16/2021
2	149	77	Premio Lo Nuestro 2021	UNIV	2/18/2021
3	147	85	Vencer el desamor	UNIV	2/16/2021
4	146	94	Dulce ambición	UNIV	2/16/2021
5	143	5	Chicago Fire	NBC	2/17/2021
6	137	16	Magnum P.I.	CBS	2/19/2021
7	136	13	NCIS: New Orleans	CBS	2/21/2021
8	135	12	This Is Us	NBC	2/16/2021
9	134	8	NCIS: Los Angeles	CBS	2/21/2021
10	134	31	9-1-1: Lone Star	FOX	2/15/2021
11	134	20	9-1-1	FOX	2/15/2021
12	133	97	¿Te acuerdas de mí?	UNIV	2/16/2021
13	133	3	American Idol	ABC	2/21/2021
14	133	11	Chicago P.D.	NBC	2/17/2021
15	132	136	Buscando a Frida	TELMUN	2/19/2021
16	131	4	Chicago Med	NBC	2/17/2021
17	130	128	La suerte de Loli	TELMUN	2/16/2021
18	130	125	Exatlón Estados Unidos	TELMUN	2/21/2021
19	128	17	The Bachelor	ABC	2/15/2021
20	127	58	The Resident	FOX	2/16/2021
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation; ABC is owned by the Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending February 21, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	145	44	The Curse of Oak Island	HST	2/16/2021
2	145	150	Chronicle Mysteries: Helped to Death	HALLMM	2/21/2021
3	144	49	Mix Up in the Mediterranean	HALL	2/20/2021
4	143	149	Tyler Perry's Sistas	BET	2/17/2021
5	142	45	90 Day Fiancé	TLC	2/21/2021
6	141	43	When Calls the Heart	HALL	2/21/2021
7	138	860	La Rosa de Guadalupe	GALA	2/20/2021
8	136	100	WWE Monday Night Raw	USA	2/15/2021
9	135	246	Married at First Sight	LIFE	2/17/2021
10	135	173	The Long Island Serial Killer:  A Mother's Hunt for Justice	LIFE	2/20/2021
11	132	134	The Real Housewives of Atlanta	BRAVO	2/21/2021
12	132	110	Tyler Perry's Madea's Farewell Play	BET	2/16/2021
13	131	141	Tyler Perry's The Oval	BET	2/16/2021
14	131	171	The Lost Boys of Bucks County	ID	2/20/2021
15	131	131	Below Deck	BRAVO	2/15/2021
16	130	224	Street Outlaws	DSC	2/15/2021
17	128	159	The Real Housewives of New Jersey	BRAVO	2/17/2021
18	128	23	NBA Basketball1	TNT	2/18/2021
19	127	495	His Killer Fan	LMN	2/19/2021
20	127	580	Down The Hill: The Delphi Murders	HLN	2/15/2021
1. Brooklyn Nets at Los Angeles Lakers from STAPLES Center
[History Channel, Lifetime and Lifetime Movie are owned by A&E Networks; BET: Black Entertainment Television is owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel, Investigation Discovery and TLC are owned by Discovery Communications, Inc.; Bravo and USA are owned by NBCUniversal; TNT: Turner Network Television is owned by WarnerMedia; Headline News is owned by Turner Broadcasting System, Inc.; Galavision is owned by Univision Communications.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What were the top broadcast programs according to Comscore for the week ending February 21, 2021?

The top broadcast programs included 'Enamorándonos,' 'Premio Lo Nuestro 2021,' and 'Vencer el desamor,' with 'Enamorándonos' leading the Stickiness Index.

Which cable programs had the highest viewer engagement for the week ending February 21, 2021?

The cable programs with the highest engagement included 'The Curse of Oak Island,' 'Chronicle Mysteries: Helped to Death,' and 'Mix Up in the Mediterranean.'

What is the Stickiness Index provided by Comscore?

The Stickiness Index ranks primetime ad-supported cable and broadcast telecasts based on viewer engagement, comparing the percentage viewed of each telecast.

How does Comscore measure television viewership?

Comscore measures television viewership using data from return path devices across millions of households to provide insights on audience engagement.

What factors are considered in Comscore's TV engagement rating?

Comscore's TV engagement rating considers the average percentage viewed of telecasts to gauge overall viewer engagement.