Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has expanded its local currency partnership with Coastal Television's Media Group through a comprehensive multi-year agreement covering 12 markets. The partnership enhancement, effective January 2025, includes Comscore's advanced measurement capabilities such as County, Automotive, Plan Metrix, and Political segments.

The expanded collaboration will enable Coastal Television to leverage deeper audience insights and enhance advertising performance for its clients. Through Plan Metrix, marketers can plan campaigns targeting specific audience behaviors. This agreement strengthens Comscore's position as a leading provider of TV measurement and advanced audience data in the national and local TV measurement landscape.

Positive

• Secured multi-year agreement expansion across 12 markets
• Enhanced service offering with advanced measurement capabilities
• Strengthened position in TV measurement landscape

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• None.

RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television’s markets, significantly broadening the scope of the existing collaboration.

Coastal Television’s Media Group will now also leverage Comscore’s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix — which allows marketers to plan against very specific audiences based on behavior — and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its clients.

“Understanding the unique characteristics of local market performance empowers our clients to drive revenue growth and navigate today’s competitive challenges. Coastal Television’s Media Group is a fantastic partner and we are excited to deepen our relationship with them as their leading measurement provider across 12 of their markets,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “We look forward to supporting Coastal Television’s continued expansion with advanced audience insights and unmatched measurement capabilities.”

The agreement, which takes effect in January 2025, further cements Comscore’s position as a leader in the national and local TV measurement landscape. 

“As Coastal Television’s Media Group continues to grow and acquire new stations, our partnership with Comscore positions both companies for sustained local market success,” said Coastal Television’s Founder and CEO, Bill Fielder. “Comscore’s advanced measurement tools will allow Coastal Television to provide our clients with data-driven strategies to maximize their advertising effectiveness and grow revenue.”

About Comscore
Comscore is a global, trusted partner for measuring and analyzing consumer behaviors. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement. 

Media Contact
Marie Scoutas
press@comscore.com

FAQ

What markets are included in Comscore's (SCOR) partnership with Coastal Television?

The partnership covers 12 of Coastal Television's markets, though specific markets are not detailed in the announcement.

What new measurement capabilities does SCOR provide in the Coastal Television partnership?

The partnership includes County, Automotive, Plan Metrix for behavior-based audience targeting, and Political segments measurement capabilities.

When does the expanded Comscore (SCOR) and Coastal Television agreement take effect?

The expanded agreement takes effect in January 2025.

How will the SCOR partnership benefit Coastal Television's advertising clients?

The partnership will provide deeper audience insights and advanced measurement capabilities, allowing for more targeted advertising and improved performance for Coastal Television's clients.