Comscore Expands Local Currency Partnership with Coastal Television’s Media Group to Deliver Advanced TV Measurement Across 12 Markets
Comscore (NASDAQ: SCOR) has expanded its local currency partnership with Coastal Television's Media Group through a comprehensive multi-year agreement covering 12 markets. The partnership enhancement, effective January 2025, includes Comscore's advanced measurement capabilities such as County, Automotive, Plan Metrix, and Political segments.
The expanded collaboration will enable Coastal Television to leverage deeper audience insights and enhance advertising performance for its clients. Through Plan Metrix, marketers can plan campaigns targeting specific audience behaviors. This agreement strengthens Comscore's position as a leading provider of TV measurement and advanced audience data in the national and local TV measurement landscape.
Comscore (NASDAQ: SCOR) ha ampliato la sua partnership in valuta locale con il Media Group di Coastal Television attraverso un accordo multiannuale completo che copre 12 mercati. Il potenziamento della partnership, effettivo da gennaio 2025, include le capacità avanzate di misurazione di Comscore come County, Automotive, Plan Metrix e segmenti Politici.
La collaborazione ampliata consentirà a Coastal Television di sfruttare approfondimenti più dettagliati sul pubblico e migliorare le performance pubblicitarie per i propri clienti. Attraverso Plan Metrix, i marketer possono pianificare campagne mirate a specifici comportamenti del pubblico. Questo accordo rafforza la posizione di Comscore come fornitore leader di misurazione TV e dati avanzati sul pubblico nel panorama della misurazione TV nazionale e locale.
Comscore (NASDAQ: SCOR) ha expandido su asociación en moneda local con el Media Group de Coastal Television a través de un acuerdo multianual completo que abarca 12 mercados. La mejora de la asociación, que entra en vigor en enero de 2025, incluye las capacidades avanzadas de medición de Comscore como County, Automotive, Plan Metrix y segmentos Políticos.
La colaboración ampliada permitirá a Coastal Television aprovechar conocimientos más profundos sobre la audiencia y mejorar el rendimiento publicitario para sus clientes. A través de Plan Metrix, los mercadólogos pueden planificar campañas dirigidas a comportamientos específicos de la audiencia. Este acuerdo fortalece la posición de Comscore como un proveedor líder de medición de TV y datos avanzados de audiencia en el panorama de medición de TV nacional y local.
Comscore (NASDAQ: SCOR)는 Coastal Television의 Media Group과 12개 시장을 포괄하는 종합 다년 계약을 통해 현지 통화 파트너십을 확대했습니다. 파트너십의 증대는 2025년 1월부터 시행되며, Comscore의 County, Automotive, Plan Metrix 및 정치 세그먼트와 같은 고급 측정 기능을 포함합니다.
확대된 협력을 통해 Coastal Television은 보다 깊이 있는 청중 통찰력을 활용하고 고객의 광고 성과를 향상시킬 수 있습니다. Plan Metrix를 통해 마케터는 특정 청중 행동을 목표로 하는 캠페인을 계획할 수 있습니다. 이 계약은 Comscore의 국내 및 지역 TV 측정 분야에서 TV 측정 및 고급 청중 데이터의 주요 제공자로서의 입지를 강화합니다.
Comscore (NASDAQ: SCOR) a élargi son partenariat en monnaie locale avec le Media Group de Coastal Television à travers un accord pluriannuel complet couvrant 12 marchés. L'amélioration du partenariat, qui prendra effet en janvier 2025, inclut les capacités de mesure avancées de Comscore telles que County, Automotive, Plan Metrix et des segments politiques.
Cette collaboration élargie permettra à Coastal Television de tirer parti d'informations plus approfondies sur le public et d'améliorer les performances publicitaires pour ses clients. Grâce à Plan Metrix, les spécialistes du marketing peuvent planifier des campagnes ciblant des comportements d'audience spécifiques. Cet accord renforce la position de Comscore en tant que fournisseur leader de mesure TV et de données avancées sur l'audience sur le marché de la mesure TV nationale et locale.
Comscore (NASDAQ: SCOR) hat seine Partnerschaft in lokaler Währung mit der Media Group von Coastal Television durch einen umfassenden mehrjährigen Vertrag, der 12 Märkte abdeckt, erweitert. Die Verbesserung der Partnerschaft tritt im Januar 2025 in Kraft und umfasst Comscore's fortgeschrittene Messfähigkeiten, wie County, Automotive, Plan Metrix und politisches Segment.
Die erweiterte Zusammenarbeit ermöglicht es Coastal Television, tiefere Einblicke in die Zielgruppe zu nutzen und die Advertising-Performance für seine Kunden zu verbessern. Durch Plan Metrix können Marketer Kampagnen planen, die auf spezifisches Verhalten der Zielgruppe abzielen. Diese Vereinbarung stärkt Comscore's Position als führender Anbieter von TV-Messung und fortgeschrittenen Audience-Daten im nationalen und lokalen TV-Messumfeld.
- Secured multi-year agreement expansion across 12 markets
- Enhanced service offering with advanced measurement capabilities
- Strengthened position in TV measurement landscape
- None.
Insights
This expanded partnership with Coastal Television's Media Group represents an incremental revenue opportunity for Comscore in the local TV measurement space. The multi-year agreement across 12 markets enables Comscore to strengthen its position against Nielsen in the increasingly competitive audience measurement landscape.
The deal's strategic value lies in the comprehensive suite of advanced measurement tools being deployed - including County-level data, Automotive segments, Plan Metrix and Political audience targeting. These high-margin products typically command premium pricing compared to basic ratings services. For a company with a market cap of just
However, while positive, this agreement alone is unlikely to materially impact Comscore's financial trajectory given the relatively scope of 12 local markets. The company needs multiple similar deals with larger broadcast groups to meaningfully accelerate growth. The timing is opportune though, as the political advertising cycle heading into the 2024 elections creates increased demand for granular audience targeting capabilities.
RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television’s Media Group. This comprehensive multi-year agreement strengthens Comscore’s position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television’s markets, significantly broadening the scope of the existing collaboration.
Coastal Television’s Media Group will now also leverage Comscore’s industry-leading measurement capabilities including Advanced Audience data such as County, Automotive, Plan Metrix — which allows marketers to plan against very specific audiences based on behavior — and Political segments. By utilizing a deeper level of insight, Coastal Television can enhance advertising performance for its clients.
“Understanding the unique characteristics of local market performance empowers our clients to drive revenue growth and navigate today’s competitive challenges. Coastal Television’s Media Group is a fantastic partner and we are excited to deepen our relationship with them as their leading measurement provider across 12 of their markets,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “We look forward to supporting Coastal Television’s continued expansion with advanced audience insights and unmatched measurement capabilities.”
The agreement, which takes effect in January 2025, further cements Comscore’s position as a leader in the national and local TV measurement landscape.
“As Coastal Television’s Media Group continues to grow and acquire new stations, our partnership with Comscore positions both companies for sustained local market success,” said Coastal Television’s Founder and CEO, Bill Fielder. “Comscore’s advanced measurement tools will allow Coastal Television to provide our clients with data-driven strategies to maximize their advertising effectiveness and grow revenue.”
About Comscore
Comscore is a global, trusted partner for measuring and analyzing consumer behaviors. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media Contact
Marie Scoutas
press@comscore.com
FAQ
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