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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (Nasdaq: SCOR) reported its latest viewer engagement data for the week ending January 24, 2021, highlighting that procedural and crime dramas dominated the broadcast charts. The top telecast was 'Todo por mi hija' with a Stickiness Index of 162, while '90 Day Fiancé' led the cable segment at 149. The Stickiness Index measures viewer engagement by averaging the percentage of each telecast's viewership compared to all similar primetime shows. Comscore continues to lead in television viewing metrics, providing valuable data for media stakeholders.
Comscore (NASDAQ: SCOR) is launching its Predictive Audiences, a cookie-free targeting solution for Connected TV (CTV) advertisers in the UK and Germany. This innovative technology allows advertisers to target audiences based on granular CTV viewing behaviors while complying with GDPR regulations. Comscore utilizes its unique data assets, including opted-in digital panel data and contextual signals, to enhance audience targeting. This expansion follows the earlier launch of CTV measurement capabilities in select European markets, offering advertisers new opportunities to extend their linear TV ad buys.
Comscore (NASDAQ: SCOR) has partnered with Ipsos to enhance audience measurement solutions specifically for the Mexican market. As media consumption evolves post-COVID-19, access to complete audience insights has become crucial. This collaboration aims to deliver daily metrics, utilizing over 5,000 variables to assess consumer behaviors across various media platforms. Comscore has been active in Mexico for five years, and this partnership signifies a strategic expansion in their global footprint, aiming to solidify cross-platform measurement capabilities.
Research from Comscore (NASDAQ: SCOR) reveals a significant increase in digital payment usage in the United States, driven by the rise of online food delivery during the COVID-19 pandemic. Key findings show that 31% of digital buyers utilized food delivery services, reflecting a 14% increase from Q3 2019. Additionally, 36% reported ordering food more frequently. Unique visitors to top food delivery platforms surged by 18% in 2020, with UberEats and DoorDash experiencing notable growth. Comscore plans to continue tracking these evolving consumer habits.
Comscore (NASDAQ: SCOR) announced that Dr. David Algranati, Chief Product Officer, will participate in the 10th Annual Cross-Platform Video Measurement and Data Summit hosted by the Coalition for Innovative Media Measurement on February 4, 2021. Algranati's panel will focus on best practices for integrating Smart TV and set-top box data. Amidst shifts in media consumption driven by the COVID-19 pandemic, the summit aims to address the critical need for consistent measurement across platforms. Comscore continues to lead in audience measurement innovation.
Comscore (NASDAQ: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending January 17, 2021. Sports programming dominated, particularly NFL playoff games, with the top-ranked telecast being an NFL playoff game on NBC with a Stickiness Index of 172. Among cable programs, ESPN's 2021 CFP National Championship led with an index of 170. Comscore's Stickiness Index measures viewer engagement, highlighting the telecasts that retained audiences for the longest durations.
Comscore (NASDAQ: SCOR) has announced a long-term renewal agreement with Dailymotion, extending their partnership that began in 2007. This agreement allows Comscore to provide digital measurement across Dailymotion's operations in nearly 20 countries. Comscore will deliver monthly worldwide multi-platform audience figures, enabling Dailymotion to more effectively understand and target its global audience. Both companies emphasize the significance of this collaboration in enhancing audience insights and improving client targeting capabilities.
Comscore (NASDAQ: SCOR) announced a partnership with Strong Automotive Merchandising to utilize its census-representative TV measurement for local advertising. This agreement includes advanced audience insights to better target consumers across various platforms. Strong Automotive sees Comscore as crucial for adapting to changing consumer behaviors in a multi-screen environment. Comscore's approach offers a broader view of viewership, enhancing the impact of advertising budgets. The company has experienced consistent growth in its agency business since 2017.
Comscore (NASDAQ: SCOR) announced the launch of Comscore Movies Everywhere, a new cross-platform measurement solution for tracking box office performance across various platforms. This innovative product will provide daily reporting and integrate census-based box office data with transactional video metrics. By leveraging granular audience insights, Comscore aims to assist studios in strategizing around audience engagement and behavior amid changing consumption patterns. The initiative reflects Comscore's commitment to evolving measurement standards in the entertainment industry.
Comscore (NASDAQ: SCOR) reported a significant increase in in-home data usage throughout 2020 due to the COVID-19 pandemic. Overall data consumption rose by 18% compared to 2019, with smart TVs and home computers experiencing more than 30% growth. Although growth rates leveled off to an average of 15% by summer, usage continued to accelerate. As of Q4 2020, data usage patterns remained consistent with 2019, indicating stable consumer behavior despite changing circumstances. Comscore plans to continue analyzing these trends.
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