Comscore Reports TV Viewing Engagement for Week Ending January 31, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021. Spanish-language programming dominated broadcast TV, with 'Todo por mi hija' topping the list. For cable, reality TV remained popular, led by 'Snowkissed' on Hallmark. The Stickiness Index measures viewer engagement, indicating the percentage of telecasts watched. Comscore's extensive experience allows media companies to optimize audience targeting and revenue.

Positive

• Strong viewer engagement with Spanish-language programming, indicated by top rankings.
• Diverse range of engaging cable content, particularly in the reality TV sector.
• Comscore's established credibility in measuring television viewership enhances industry reliance.

Negative

• None.

RESTON, Va., Feb. 11, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021.

"The world of broadcast television this week was dominated by Spanish-language programming that ran the gamut from telenovela to episodic drama series," said Paul Dergarabedian, Senior Media Analyst, Comscore. "On the cable side, reality TV defended its preeminence in the rankings, once again drawing in highly engaged viewers with romance programming following suit."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 31, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	163	108	Todo por mi hija	TELMUN	1/25/2021
2	152	162	Enamorándonos	UNIMAS	1/27/2021
3	145	112	Imperio de mentiras	UNIV	1/29/2021
4	143	89	Vencer el desamor	UNIV	1/27/2021
5	143	8	Chicago Fire	NBC	1/27/2021
6	141	110	Dulce ambición	UNIV	1/27/2021
7	140	4	FBI	CBS	1/26/2021
8	139	2	NCIS	CBS	1/26/2021
9	137	11	Chicago P.D.	NBC	1/27/2021
10	135	13	FBI: Most Wanted	CBS	1/26/2021
11	135	16	9-1-1	FOX	1/25/2021
12	133	20	Bull	CBS	1/25/2021
13	132	25	9-1-1: Lone Star	FOX	1/25/2021
14	132	122	La suerte de Loli	TELMUN	1/27/2021
15	131	132	Buscando a Frida	TELMUN	1/27/2021
16	130	5	Chicago Med	NBC	1/27/2021
17	129	1	60 Minutes	CBS	1/31/2021
18	128	134	Falsa identidad	TELMUN	1/25/2021
19	128	27	Blue Bloods	CBS	1/29/2021
20	127	9	NCIS: New Orleans	CBS	1/31/2021
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Corporation.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending January 31, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	152	43	Snowkissed	HALL	1/30/2021
2	149	71	Wendy Williams: What a Mess!	LIFE	1/30/2021
3	146	54	Wendy Williams: The Movie	LIFE	1/30/2021
4	146	53	90 Day Fiance	TLC	1/31/2021
5	143	57	The Curse of Oak Island	HST	1/26/2021
6	137	843	La Rosa de Guadalupe	GALA	1/30/2021
7	137	140	Tyler Perry's Sistas	BET	1/27/2021
8	135	114	The Real Housewives of Atlanta	BRAVO	1/31/2021
9	132	108	WWE Monday Night Raw	USA	1/25/2021
10	131	176	Southern Charm	BRAVO	1/28/2021
11	129	252	Married at First Sight	LIFE	1/27/2021
12	129	370	Crossword Mysteries: Proposing Murder	HALLMM	1/27/2021
13	129	376	Signed, Sealed, Delivered: To the Altar	HALLMM	1/30/2021
14	128	214	Law & Order: Special Victims Unit	USA	1/31/2021
15	127	129	Below Deck	BRAVO	1/25/2021
16	127	167	The Real Housewives of Orange County	BRAVO	1/27/2021
17	127	241	Street Outlaws	DSC	1/25/2021
18	126	28	The Rachel Maddow Show	MSNBC	1/29/2021
19	126	316	Signed, Sealed, Delivered: The Road Less Traveled	HALLMM	1/30/2021
20	125	117	Gold Rush	DSC	1/29/2021
[History Channel and Lifetime are owned by A&E Networks; BET: Black Entertainment Television is owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Discovery Channel and TLC are owned by Discovery Communications, Inc.; Bravo, MSNBC and USA are owned by NBCUniversal; Galavision is owned by Univision Communications.]
The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-reports-tv-viewing-engagement-for-week-ending-january-31-2021-301226463.html

SOURCE Comscore

FAQ

What was the top broadcast program for viewer engagement according to SCOR's latest report?

The top broadcast program was 'Todo por mi hija' on TELMUN.

Which cable program led in viewer engagement for the week ending January 31, 2021?

The leading cable program was 'Snowkissed' on Hallmark.

How does Comscore's Stickiness Index work?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of each telecast to others of the same duration.

What trends were observed in the broadcast television ratings reported by SCOR?

Spanish-language programming saw significant viewer engagement.

How many years of experience does Comscore have in measuring television viewership?

Comscore has more than a decade of experience measuring television viewership.