Comscore Reports TV Viewing Engagement for Week Ending February 7, 2021

Rhea-AI Summary

Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.

Positive

• WWE's 'Monday Night Raw' achieved a top 5 position in viewer engagement.
• Spanish-language reality and crime dramas exhibited strong viewer interest.

Negative

• None.

RESTON, Va., Feb. 18, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending February 7, 2021.

"WWE's 'Monday Night Raw' has wrestled control of sports fans' attention from football, steadily climbing in the cable rankings over the past several weeks and pinning down a top 5 spot on this week's chart," said Paul Dergarabedian, Senior Media Analyst, Comscore. "Spanish-language, reality, and crime dramas continue to enthrall small screen audiences with a diverse and appealing array of content, dominating both broadcast and cable rankings."

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending February 7, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	156	104	Imperio de mentiras	UNIV	2/7/2021
2	152	160	Enamorándonos	UNIMAS	2/3/2021
3	144	8	Blue Bloods	CBS	2/5/2021
4	143	5	Chicago Fire	NBC	2/3/2021
5	143	83	Vencer el desamor	UNIV	2/2/2021
6	142	97	Dulce ambición	UNIV	2/2/2021
7	140	21	9-1-1: Lone Star	FOX	2/1/2021
8	140	6	Chicago P.D.	NBC	2/3/2021
9	135	15	9-1-1	FOX	2/1/2021
10	134	13	Magnum P.I.	CBS	2/5/2021
11	131	132	Buscando a Frida	TELMUN	2/5/2021
12	131	116	La suerte de Loli	TELMUN	2/1/2021
13	131	4	Chicago Med	NBC	2/3/2021
14	130	3	The Equalizer	CBS	2/7/2021
15	128	16	The Bachelor	ABC	2/1/2021
16	127	10	FBI	CBS	2/2/2021
17	127	46	The Resident	FOX	2/2/2021
18	124	27	The Wall	NBC	2/1/2021
19	124	143	Exatlón Estados Unidos	TELMUN	2/7/2021
20	122	28	Big Sky	ABC	2/2/2021
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and Univision are owned by Univision Communications; FOX is owned by the Fox Entertainment Group subsidiary of 21st Century Fox; ABC is owned by The Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending February 7, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	154	42	Beverly Hills Wedding	HALL	2/6/2021
2	136	822	La Rosa de Guadalupe	GALA	2/6/2021
3	136	80	WWE Monday Night Raw	USA	2/1/2021
4	133	131	Tyler Perry's Sistas	BET	2/3/2021
5	132	114	Below Deck	BRAVO	2/1/2021
6	131	41	NBA Basketball1	TNT	2/2/2021
7	130	203	Married at First Sight	LIFE	2/3/2021
8	129	463	Killer Advice	LMN	2/5/2021
9	127	91	Gold Rush	DSC	2/5/2021
10	125	206	Street Outlaws	DSC	2/1/2021
11	124	188	The First 48	A&E	2/4/2021
12	124	656	Pit Bulls and Parolees	APL	2/6/2021
13	124	171	Kids Baking Championship	FOOD	2/1/2021
14	124	110	A Little Christmas Charm	HALL	2/5/2021
15	123	202	See No Evil	ID	2/3/2021
16	122	480	The Real Housewives of Salt Lake City	BRAVO	2/3/2021
17	121	193	Southern Charm	BRAVO	2/4/2021
18	121	173	Resident Alien	SYFY	2/3/2021
19	121	233	Gourmet Detective Mysteries: Eat, Drink & Be Buried	HALLMM	2/6/2021
20	120	357	Chronicle Mysteries: Vines That Bind	HALLMM	2/1/2021

1. Boston Celtics at Golden State Warriors from Chase Center

[A&E, Lifetime and Lifetime Movie are owned by A&E Networks; BET: Black Entertainment Television is owned by ViacomCBS; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Animal Planet, Discovery Channel and Investigation Discovery are owned by Discovery Communications, Inc.; Bravo, Syfy and USA are owned by NBCUniversal; Food Network is owned by Television Food Network, G.P., a joint venture and general partnership between Discovery, Inc. and Nexstar Media Group; TNT: Turner Network Television is owned by WarnerMedia; Galavision is owned by Univision Communications.]

The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both the local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

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SOURCE Comscore

FAQ

What were the top cable television programs for the week ending February 7, 2021?

The top cable programs included 'Beverly Hills Wedding', 'La Rosa de Guadalupe', and 'WWE Monday Night Raw'.

How does Comscore measure viewer engagement for television programs?

Comscore uses the Stickiness Index, comparing the average percentage viewed of each telecast with other primetime telecasts to determine viewer engagement.

What is the significance of the Stickiness Index reported by Comscore?

The Stickiness Index measures how engaged viewers are with a telecast, indicating retention levels throughout the program.

Which broadcast program topped the viewer engagement rankings for the week of February 7, 2021?

The top broadcast program was 'Imperio de mentiras' on Univision.

What type of content dominated the television ratings according to Comscore's report?

Spanish-language reality and crime dramas, alongside diverse content, dominated the television ratings.