Comscore Chief Revenue Officer Carol Hinnant to Speak at California Cable and Telecommunications Association Winter Board Meeting

Rhea-AI Summary

Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will participate in a panel at The California Cable and Telecommunications Association's 2021 Winter Board Meeting on February 10, 2021, at 10:15 AM PT. The discussion will focus on COVID-19's impact on media consumption and how distributors are adapting. Hinnant emphasizes the need for robust audience measurement in a rapidly changing media landscape. For more details or registration, visit the event homepage.

RESTON, Va., Feb. 5, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Carol Hinnant, Chief Revenue Officer, Comscore, will be featured as a panelist at The California Cable and Telecommunications Association's (CCTA) 2021 Winter Board Meeting. Hinnant will join other industry leaders for a discussion on Thursday, February 10, 2021 at 10:15am PT.

Speaking on the "How Distributors are Navigating the Impact of the Pandemic" panel, Hinnant will explore the impact of COVID-19 on media consumption habits, how distributors are reacting to these shifting behaviors, and what the media landscape may look like in a post-pandemic world.

"As the media landscape is drastically changing, having consistent, best-in-class audience- and impression-based measurement across platforms is more important than ever," said Carol Hinnant, Chief Revenue Officer, Comscore. "I'm excited to share the stage with brilliant minds from Sony Pictures, REVOLT, Piloty and Laugh Out Loud! Network as we collectively discuss the next generation of media measurement."

To learn more or register for the event, please visit the event homepage.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

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SOURCE Comscore

FAQ

What is the date and time of the panel featuring Carol Hinnant?

Carol Hinnant will speak at the panel on February 10, 2021, at 10:15 AM PT.

What will Carol Hinnant discuss at the CCTA meeting?

Hinnant will discuss how distributors are navigating the impact of COVID-19 on media consumption.

Where can I find more information about the CCTA Winter Board Meeting?

More information can be found on the event's homepage.

What is Comscore's role in media measurement?

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms, offering insights into audience behavior.

What industry challenges will be addressed in the panel?

The panel will address the challenges posed by the pandemic on media consumption and distribution practices.