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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) released research on July 15, 2020, highlighting the significant rise in usage of collaboration tools due to the COVID-19 pandemic. In May 2020, U.S. audiences spent six billion minutes on platforms like Zoom and Microsoft Teams, with unique visitors increasing by 813% and 943% year-over-year. Overall, 41% of the U.S. internet audience engaged with collaboration tools, illustrating a 322% growth from May 2019. Comscore will continue monitoring these trends and provide insights tailored to media consumption.
On July 13, 2020, Comscore (NASDAQ: SCOR) reported a decline in consumer engagement on travel-related websites as COVID-19 cases surged after state reopenings. Despite a brief increase in May 2020, metrics fell again in June, with online travel agents seeing a drop in minutes per visitor from 16.3 to 12.69. Additionally, average weekly visits to airlines and vacation rental sites indexed lower compared to pre-pandemic levels. By July 2020, growth in travel bookings appeared to slow, with most sectors still experiencing bookings 40-60% below February 2020 levels.
Research by Comscore (Nasdaq: SCOR) reveals a year-over-year increase in video on demand (VOD) transactions amidst the COVID-19 pandemic, driven by higher entertainment consumption. Despite overall consumption declining in May 2020 compared to April, sports and fitness categories saw remarkable growth, with sports transactions in May 2020 being 925% higher than in May 2019. This indicates a strong demand for live sports content as Americans turned to VOD for engagement during lockdowns. For further insights on media consumption trends, visit Comscore's Coronavirus Insights Hub.
On June 29, 2020, Comscore (NASDAQ: SCOR) announced that Steve Walsh, its Executive Vice President, Commercial, was appointed as an Associate Member of the Florida Association of Broadcasters' Board of Directors. Walsh will provide strategic insights to aid Television and Radio stations in navigating market challenges. Bill Livek, Comscore's CEO, praised Walsh for his deep industry experience and contributions to enhancing clients' satisfaction across 1,000 local television stations.
Comscore (Nasdaq: SCOR) will host its 2020 State of Gaming webinar on July 15, 2020, at 2 p.m. EDT. This webinar will explore significant changes in esports, gaming, and livestreaming behaviors, particularly amid the COVID-19 pandemic. The session aims to provide insights into today's gamer demographics, preferences, and attitudes, aiding advertisers in understanding the evolving landscape. For further details and registration, visit Comscore's website.
On June 25, 2020, Comscore (NASDAQ: SCOR) announced its whitepaper titled "Future of Measurement in a Cookieless World." This report addresses the evolving privacy landscape, focusing on data collection methods in light of new regulations. Key initiatives include the development of the Atomic ID™, a privacy-driven method for creating behavioral profiles without cookies, and a partnership with LiveRamp to enhance privacy-focused services. The report aims to help marketers adapt to a privacy-centric environment while maintaining consumer trust.
Comscore (NASDAQ: SCOR) released its 2020 'State of OTT' report, highlighting significant shifts in OTT consumption due to the COVID-19 pandemic. Key findings reveal a surge in OTT engagement, with 69.8 million homes using OTT services in April 2020, an increase of 5.2 million from April 2019. Households viewed an average of 102 hours of content, rising by 17 hours year-over-year. Ad-supported services grew 9% from January to April 2020, surpassing non-ad-supported services' 5% growth. Overall, OTT added 1.4 billion viewing hours in April 2020 compared to the previous year.
New research from Comscore (Nasdaq: SCOR) indicates a modest recovery in the automotive industry, as both in-market shoppers and sales increased by 24% and 57%, respectively, in May 2020 compared to April 2020. This recovery is attributed to easing lockdowns and enhanced incentives from automakers. Early data suggests growing consumer interest in online vehicle shopping and home delivery services, exemplified by General Motors and Fiat Chrysler's initiatives, as well as Ford's shop.ford.com showing a 17% increase in serious shopping activity since April 2020.
On June 18, 2020, Comscore (Nasdaq: SCOR) announced a renewal agreement with Rockfleet Broadcasting for continued TV measurement in Bangor, ME, and Wausau, WI. This partnership, which began in 2014, allows Rockfleet to use Comscore's local television measurement as their exclusive currency, demonstrating audience value to the buy-side, thus maximizing revenue and market share. Executives from both companies expressed satisfaction with the stability and reliability of Comscore's audience insights and client service, solidifying their long-term collaboration.
Research from Comscore (NASDAQ: SCOR) reveals a surge in consumer interest in brokerage and investment accounts during Q1 2020. Amid COVID-19 market volatility, account applications hit all-time highs with account shoppers increasing by 39%, application starts by 92%, and completions by 104% from Q4 2019. Search channels contributed to an uptick of 2.7 million in shopper volume. Additionally, the consumption of financial education content saw a 15% rise, reaching 13.1 million unique views. This highlights a strong demand for financial guidance during uncertain times.
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