Welcome to our dedicated page for comScore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on comScore stock.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has launched new brand safety options to help advertisers combat misinformation during the 2020 U.S. election season. With the Contextual Targeting suite, advertisers can now avoid associating with unreliable news content while placing ads on reputable sites that are seeing increased traffic. This system utilizes a contextual crawler and advanced machine learning for accurate content assessments, ensuring adaptability to evolving misinformation tactics. According to company leaders, these enhancements reinforce Comscore's role in providing robust digital advertising solutions.
Comscore (Nasdaq: SCOR) has launched significant updates to its movies reporting and analytics suite, enhancing user experience and analytics capabilities. Key improvements include a unified global database system and a flexible API for on-demand information retrieval. New data visualizations enable year-over-year film performance comparisons. Additionally, Comscore has upgraded its Cinema Auditorium Control Engine (ACE), streamlining management tasks for exhibitors. The company emphasizes its commitment to supporting the film industry amidst evolving market conditions.
Comscore (NASDAQ: SCOR) reported a significant rise in in-home data usage during the COVID-19 pandemic, with a year-over-year increase of 14% in June 2020 compared to June 2019. Data consumption via Smart TVs surged by 28%, while Streaming Boxes/Sticks maintained a 31% share of total in-home data. However, the growth trend showed signs of slowing, with a notable decline in usage compared to May 2020. The report anticipates that potential renewed stay-at-home orders due to rising COVID-19 cases could affect future data consumption trends.
Comscore (NASDAQ: SCOR) has entered into an agreement with B.A.S.S., LLC to provide advanced digital audience and television measurement services. This partnership will utilize Comscore's Media Metrix® Multi-Platform for detailed insights into audience behavior across devices and platforms, as well as TV Essentials® for comprehensive TV advertising metrics. The collaboration aims to enhance advertising relevance and engagement for B.A.S.S., a leading entity in the bass fishing community.
Comscore, Inc. (Nasdaq: SCOR) plans to hold a conference call on August 10, 2020, at 5:00 p.m. ET, to discuss its financial results for the quarter ended June 30, 2020. Participants can join the call by dialing +1 844-229-7593 (U.S.) or +1 314-888-4258 (international) and are encouraged to log in 15 minutes early. A live webcast will also be available on the Investor Relations section of Comscore's website. A replay will follow the call at specified numbers and through the website.
Comscore (NASDAQ: SCOR) has been granted a new patent by the U.S. Patent and Trademark Office for its innovation in "Protecting User Privacy During Collection of Demographics Census Data." This patent enhances Comscore's capabilities in audience measurement while ensuring consumer privacy. Over the past five years, Comscore has obtained 76 U.S. patents, demonstrating its commitment to privacy-safe measurement and continuous investment in R&D. This innovation is part of Comscore's roadmap for superior measurement in a cookieless digital environment.
Comscore (NASDAQ: SCOR) reports a notable shift in consumer spending due to the COVID-19 pandemic, with retail engagement changing dramatically. The Sports & Outdoor category saw a 71% increase in visits in April 2020 and an 86% rise in May 2020, despite overall spending challenges. Apparel engagement spiked, with visitors spending 38% more time on sites, yet actual spending dropped 14% in May. The Home Furnishing and Consumer Electronics sectors are witnessing declining engagement, while the Tickets & Events category struggles to recover. Comscore will continue tracking these trends.
Comscore (NASDAQ: SCOR) released research on July 15, 2020, highlighting the significant rise in usage of collaboration tools due to the COVID-19 pandemic. In May 2020, U.S. audiences spent six billion minutes on platforms like Zoom and Microsoft Teams, with unique visitors increasing by 813% and 943% year-over-year. Overall, 41% of the U.S. internet audience engaged with collaboration tools, illustrating a 322% growth from May 2019. Comscore will continue monitoring these trends and provide insights tailored to media consumption.
On July 13, 2020, Comscore (NASDAQ: SCOR) reported a decline in consumer engagement on travel-related websites as COVID-19 cases surged after state reopenings. Despite a brief increase in May 2020, metrics fell again in June, with online travel agents seeing a drop in minutes per visitor from 16.3 to 12.69. Additionally, average weekly visits to airlines and vacation rental sites indexed lower compared to pre-pandemic levels. By July 2020, growth in travel bookings appeared to slow, with most sectors still experiencing bookings 40-60% below February 2020 levels.
Research by Comscore (Nasdaq: SCOR) reveals a year-over-year increase in video on demand (VOD) transactions amidst the COVID-19 pandemic, driven by higher entertainment consumption. Despite overall consumption declining in May 2020 compared to April, sports and fitness categories saw remarkable growth, with sports transactions in May 2020 being 925% higher than in May 2019. This indicates a strong demand for live sports content as Americans turned to VOD for engagement during lockdowns. For further insights on media consumption trends, visit Comscore's Coronavirus Insights Hub.
FAQ
What is the current stock price of comScore (SCOR)?
What is the market cap of comScore (SCOR)?
What does Comscore, Inc. do?
How does Comscore generate its revenue?
What industries does Comscore serve?
What are some recent achievements of Comscore?
What is Proximic by Comscore?
Has Comscore received any certifications recently?
How does Comscore help its clients?
What is Comscore’s role in media measurement?
Where can I find more information about Comscore?
What platforms does Comscore measure?
