Comscore Announces Renewal Agreement with Weigel Broadcasting for Local Television Measurement

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has announced a renewal agreement with Weigel Broadcasting for local TV measurement services covering five Milwaukee and three South Bend stations. This agreement will leverage Comscore's local television currency and advanced audience segments to enhance audience insights and drive revenue growth for Weigel. With over a decade of experience in measuring television viewership, Comscore continues to be a trusted partner in the industry, providing comprehensive data to maximize revenue potential.

Positive

• Renewal agreement with Weigel Broadcasting reflects ongoing trust and partnership.
• Use of advanced audience segments may help Weigel improve its revenue and audience engagement.

Negative

• None.

RESTON, Va., Sept. 8, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations.

Under the agreement, Weigel will continue its long-term use of Comscore's local television currency, including Comscore's powerful Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and relevance of their audience.

"We are thrilled to continue our partnership with Weigel," said Steve Walsh, Executive Vice President, Commercial, Comscore. "We look forward to providing granular insights and powerful advanced audience segments to fuel a better understanding of Weigel's consumers and drive Weigel's revenue, share and profit."

With more than a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets, Comscore is a trusted source for television viewing data. Comscore is also a leader in advanced audiences, which allow the industry to go beyond age and gender to transact on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively find and reach their ideal audiences to maximize their revenues.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-announces-renewal-agreement-with-weigel-broadcasting-for-local-television-measurement-301124535.html

SOURCE Comscore

FAQ

What is the recent agreement between Comscore and Weigel Broadcasting?

Comscore renewed its agreement with Weigel Broadcasting to provide local TV measurement for their stations in Milwaukee and South Bend, enhancing audience insights.

What does the renewal agreement involve for Comscore and Weigel?

The agreement includes continued use of Comscore's local television currency and advanced audience segments for better planning and evaluation of audience value.

How long is Comscore's partnership with Weigel Broadcasting?

The partnership has been ongoing for over a decade, highlighting Comscore's reliability in measuring television viewership.

What impact could the agreement have on Weigel Broadcasting?

The use of advanced audience insights is expected to enhance Weigel's understanding of consumers, potentially driving revenue and profitability.

What services does Comscore provide?

Comscore provides planning, transacting, and evaluating media across platforms, including comprehensive local and national television measurement.