KRISPY KREME® Hops into Easter with All-New ‘Hoppy Easter’ Collection

Rhea-AI Summary

Krispy Kreme (DNUT) has launched its new 'Hoppy Easter' Collection, featuring three new bunny-themed doughnuts and one returning favorite.

The -time collection includes:

• Bunny Basket Doughnut - Original Glazed® with chocolate icing and buttercream
• Marshmallow Bunny Doughnut - Shell doughnut with marshmallow Kreme™ filling
• Bouncing Bunny Doughnut - Original Glazed® with blue icing
• Strawberry Iced Doughnut with Sprinkles

The Easter collection is available in-shop, for pickup, delivery via app and website, and in 6-count boxes at select retailers.

Positive

• New seasonal product launch expanding menu variety
• Multi-channel distribution through shops, delivery, and retail partners

Negative

• -time offering with temporary revenue impact
• No significant financial metrics or business impact disclosed

Bunny-themed doughnuts will sweeten the holiday for ‘everybunny’

CHARLOTTE, N.C.--(BUSINESS WIRE)-- “Hoppy Easter” from Krispy Kreme®! Today, Krispy Kreme introduced an all-new collection of three bunny-themed Easter doughnuts and a returning favorite that will have you hoppin’ happy this holiday.

Bunny-themed doughnuts will sweeten the holiday for ‘everybunny’

Available in a custom Easter dozens box beginning today for a limited time at participating Krispy Kreme shops, the Hoppy Easter Collection includes something delicious for “everybunny”:

• Bunny Basket Doughnut – an Original Glazed® doughnut dipped in chocolate icing, decorated with chocolate flavored buttercream, and topped with a confectionery bunny.
• Marshmallow Bunny Doughnut – an unglazed shell doughnut filled with marshmallow flavored Kreme™, dipped in pastel yellow icing and topped with a bunny face and confectionery ears.
• Bouncing Bunny Doughnut – an Original Glazed® doughnut dipped in pastel blue icing and sprinkles, and topped with a bouncing bunny.
• Strawberry Iced Doughnut with Sprinkles – an Original Glazed® doughnut dipped in strawberry flavored icing and pastel sprinkles.

“We’re passing on the eggs this Easter and instead hopping into the holiday with all-new bunny-themed doughnuts that are almost too cute to eat. Almost! And … you don’t have to hunt for these doughnuts; just hop to a Krispy Kreme shop near you,” said Dave Skena, Krispy Kreme Chief Growth Officer.

Krispy Kreme’s Hoppy Easter Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy the Hoppy Easter doughnuts in a Krispy Kreme 6-count box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about Krispy Kreme’s new Hoppy Easter Collection, visit www.krispykreme.com/promos/hoppyeaster.

Share how you’re hopping into Easter with Krispy Kreme’s new Hoppy Easter Collection by using #KrispyKreme and tagging @krispykreme on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250407043616/en/

Liv Rockett

Liv.Rockett@fleishman.com

Source: Krispy Kreme

FAQ

What new Easter products did Krispy Kreme (DNUT) release for 2025?

Krispy Kreme released the 'Hoppy Easter' Collection featuring three new bunny-themed doughnuts (Bunny Basket, Marshmallow Bunny, Bouncing Bunny) and a Strawberry Iced Doughnut with Sprinkles.

Where can customers buy Krispy Kreme's 2025 Easter collection?

The collection is available at participating Krispy Kreme shops, through their app and website for pickup or delivery, and in 6-count boxes at select retailers.

What is inside Krispy Kreme's Marshmallow Bunny Easter Doughnut?

The Marshmallow Bunny Doughnut is an unglazed shell doughnut filled with marshmallow flavored Kreme, topped with yellow icing, bunny face, and confectionery ears.

How long will Krispy Kreme's Easter collection be available in 2025?

The Hoppy Easter Collection is available for a time at participating locations, starting from April 2025.