KRISPY KREME® and Fruity PEBBLES™ Rock All-New Milk Glaze Doughnuts for Four Days Only

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04/02/2025 - 06:00 AM

New flavor of iconic Original Glazed® Doughnut inspired by last sip of Fruity PEBBLES cereal bowl sweetness is available April 3-6 at Krispy Kreme shops

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Krispy Kreme® and Fruity PEBBLES™ are teaming up to rock tastebuds with Krispy Kreme x Fruity PEBBLES Milk Original Glazed® Doughnuts, available for a limited time this Thursday through Sunday (April 3-6).

New flavor of iconic Original Glazed® Doughnut inspired by last sip of Fruity PEBBLES cereal bowl sweetness is available April 3-6 at Krispy Kreme shops

The Krispy Kreme x Fruity PEBBLES collaboration features Fruity Pebbles Milk Original Glazed® Doughnuts – a classic ring doughnut coated with Fruity Pebbles Milk flavored glaze, capturing the sweet, fruity-licious taste of post-cereal goodness.

“You might say that we’ve reached a new glaze innovation ‘bedrock’ with Krispy Kreme x Fruity PEBBLES Milk Original Glazed® Doughnuts,” said Dave Skena, Krispy Kreme Chief Growth Officer. “Every bite of this new, melt-in-your-mouth twist on our Original Glazed® will have you thinking you just put down the cereal spoon. So, don’t miss out, these doughnuts are here for only four days.”

“This collaboration perfectly combines the iconic signatures of both brands,” said Leah Broeders, Head of Licensing for Fruity PEBBLES. “We’ve brought the unmistakable, beloved Fruity PEBBLES flavor to Krispy Kreme’s famed Original Glazed® doughnut, creating a truly one-of-a-kind treat. It’s a Yabba-Dabba-Doo-licious mashup that delivers the playful spirit of PEBBLES and the melt-in-your-mouth magic of Krispy Kreme in every bite. But just like Fruity PEBBLES in your cereal bowl, it won’t last long!”

Krispy Kreme x Fruity PEBBLES Milk Original Glazed® Doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. Throughout the doughnuts’ availability, guests can get a dozen for just $5 with the purchase of any dozen at regular price while supplies last, limit two per guest in-shop and one per online order using promo code PEBBLES. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

To learn more about Krispy Kreme x Fruity PEBBLES Milk Original Glazed® Doughnuts, visit www.krispykreme.com/promos/fruity-pebbles.

Share how Krispy Kreme x Fruity PEBBLES Milk Original Glazed® Doughnuts rock by using #KrispyKreme #FruityPEBBLES and tagging @krispykreme and @pebblescereal on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

About PEBBLES™

PEBBLES™ cereal rocks! Amazing flavors, crispy crunchy rice, and iconic characters all come together perfectly to create a timeless breakfast classic. Fruity, Cocoa, and our special limited- edition flavors have been making mornings more fun for kids and grown-ups alike for over 50 years. Since the first bowl of PEBBLES™ cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become the No. 1 selling kids' cereal brand with more than 1.4 billion bowls eaten annually.

One of the most revered cartoons of all time, The Flintstones aired from 1960-1966, and they have returned in countless specials and films. PEBBLES™ cereal, named for Fred and Wilma's daughter, was the first brand ever created around a media character. For more information on PEBBLES™ cereal, visit www.postpebblescereal.com.

About Post Consumer Brands

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES™, Grape-Nuts® and Malt-O-Meal® cereal and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.