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KRISPY KREME® Offers Taxpayers Sweet Tax Break on Tax Day

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Krispy Kreme (DNUT) announces its third consecutive Tax Day promotion, offering customers significant savings on April 15. In-shop customers who purchase any dozen doughnuts at regular price can get a second Original Glazed® dozen for only the sales tax amount. Online customers can receive a free Original Glazed dozen with any dozen purchase using promo code TAXBREAK.

The promotion includes a limit of two dozen per guest for in-shop purchases and one free dozen for online orders through Krispy Kreme's app or website. The company is also maintaining availability of its Hoppy Easter Collection through retail locations and delivery services.

Krispy Kreme (DNUT) annuncia la sua terza promozione consecutiva per il Giorno delle Tasse, offrendo ai clienti notevoli risparmi il 15 aprile. I clienti in negozio che acquistano qualsiasi dozzina di ciambelle al prezzo normale possono ricevere una seconda dozzina di Original Glazed® per solo l'importo dell'imposta sulle vendite. I clienti online possono ricevere una dozzina di Original Glazed in omaggio con l'acquisto di qualsiasi dozzina utilizzando il codice promozionale TAXBREAK.

La promozione prevede un limite di due dozzine per cliente per acquisti in negozio e una dozzina gratuita per ordini online tramite l'app o il sito web di Krispy Kreme. L'azienda sta anche mantenendo la disponibilità della sua Hoppy Easter Collection attraverso i punti vendita e i servizi di consegna.

Krispy Kreme (DNUT) anuncia su tercera promoción consecutiva del Día de Impuestos, ofreciendo a los clientes ahorros significativos el 15 de abril. Los clientes en tienda que compren cualquier docena de donas al precio regular pueden obtener una segunda docena de Original Glazed® por solo el monto del impuesto sobre las ventas. Los clientes en línea pueden recibir una docena de Original Glazed gratis con cualquier compra de docena usando el código promocional TAXBREAK.

La promoción incluye un límite de dos docenas por cliente para compras en tienda y una docena gratuita para pedidos en línea a través de la aplicación o el sitio web de Krispy Kreme. La compañía también está manteniendo la disponibilidad de su Hoppy Easter Collection a través de ubicaciones minoristas y servicios de entrega.

Krispy Kreme (DNUT)는 세 번째 연속 세금 날 프로모션을 발표하며, 고객들에게 4월 15일에 큰 할인을 제공합니다. 매장에서 구매하는 고객은 정가로 도넛 한 박스를 구매하면 세금 금액만으로 두 번째 Original Glazed® 한 박스를 받을 수 있습니다. 온라인 고객은 프로모션 코드 TAXBREAK를 사용하여 도넛 한 박스를 구매할 때 Original Glazed 한 박스를 무료로 받을 수 있습니다.

이 프로모션은 매장 구매 시 고객당 두 박스 제한과 Krispy Kreme의 앱 또는 웹사이트를 통한 온라인 주문 시 한 박스 무료 제공을 포함합니다. 회사는 또한 소매점과 배달 서비스를 통해 Hoppy Easter Collection의 가용성을 유지하고 있습니다.

Krispy Kreme (DNUT) annonce sa troisième promotion consécutive pour le jour des impôts, offrant aux clients des économies significatives le 15 avril. Les clients en magasin qui achètent une douzaine de beignets au prix normal peuvent obtenir une seconde douzaine Original Glazed® pour seulement le montant de la taxe de vente. Les clients en ligne peuvent recevoir une douzaine de Original Glazed gratuite avec tout achat d'une douzaine en utilisant le code promo TAXBREAK.

La promotion inclut une limite de deux douzaines par client pour les achats en magasin et une douzaine gratuite pour les commandes en ligne via l'application ou le site Web de Krispy Kreme. L'entreprise maintient également la disponibilité de sa Hoppy Easter Collection à travers ses points de vente et services de livraison.

Krispy Kreme (DNUT) kündigt seine dritte aufeinanderfolgende Steueraktion an, bei der Kunden am 15. April erhebliche Einsparungen erhalten können. Kunden im Geschäft, die eine beliebige Dutzend Donuts zum regulären Preis kaufen, können ein zweites Dutzend Original Glazed® nur für den Betrag der Verkaufssteuer erhalten. Online-Kunden können mit dem Aktionscode TAXBREAK eine kostenlose Original Glazed-Dutzend bei jedem Dutzend-Kauf erhalten.

Die Aktion umfasst eine Begrenzung von zwei Dutzend pro Gast für Einkäufe im Geschäft und eine kostenlose Dutzend für Online-Bestellungen über die Krispy Kreme-App oder die Website. Das Unternehmen hält auch die Verfügbarkeit seiner Hoppy Easter Collection über Einzelhandelsstandorte und Lieferdienste aufrecht.

Positive
  • Promotional strategy to drive store traffic and online orders
  • Cross-promotion with Easter collection shows multiple revenue streams
Negative
  • Significant discount promotion may impact margins
  • -time offer with restricted quantity per customer

On Tuesday, April 15, guests who buy an Original Glazed® or assorted dozen in-shop will pay only the sales tax for an additional Original Glazed dozen

Customers who order a dozen online can get a second Original Glazed dozen for free

CHARLOTTE, N.C.--(BUSINESS WIRE)--

For the third consecutive year, Krispy Kreme® is offering Americans a sweet tax break on dozens of delicious doughnuts for Tax Day.

On Tuesday, April 15, guests who buy an Original Glazed® or assorted dozen in-shop will pay only the sales tax for an additional Original Glazed dozen.

Customers who order a dozen online can get a second Original Glazed dozen for free.

On Tuesday, April 15, guests who buy an Original Glazed® or assorted dozen in-shop will pay only the sales tax for an additional Original Glazed dozen. Customers who order a dozen online can get a second Original Glazed dozen for free.

On Tuesday, April 15, guests who purchase any dozen doughnuts at regular price in shop can receive a second Original Glazed® dozen for only the sales tax in their state. And anyone who orders a dozen online at regular price for pickup or delivery can use the promo code TAXBREAK to receive a second Original Glazed dozen for free.

Pricing in-shop for the second dozen will vary based on each state’s sales tax. There is a limit of two dozen per guest in-shop and a limit of one free dozen when ordering online for pickup or delivery via Krispy Kreme’s app or website.

“We know how stressful tax season can be, so we’re making the last day to file your taxes a little sweeter with this great offer,” said Dave Skena, Krispy Kreme Chief Growth Officer.

Guests also can continue to enjoy the Krispy Kreme’s new Hoppy Easter Collection in-shop and via pickup or delivery through Krispy Kreme's app and website, both individually and by the dozen. Hoppy Easter doughnuts also are available in a Krispy Kreme 6-pack box, delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

Share how you’re enjoying and sharing Krispy Kreme’s sweet tax breaks by using #KrispyKreme and tagging @krispykreme on social media. For more information about this promotion, please visit krispykreme.com/offers/taxday.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 17,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Liv Rockett

Liv.Rockett@fleishman.com

Source: Krispy Kreme

FAQ

What is Krispy Kreme's (DNUT) Tax Day 2025 promotion offering?

On April 15, customers can get a second Original Glazed dozen for just the sales tax when buying any dozen in-shop, or free with online orders using code TAXBREAK.

How many dozen doughnuts can customers purchase with DNUT's Tax Day deal?

Customers are to two dozen per guest for in-shop purchases and one free dozen for online orders.

When does Krispy Kreme's (DNUT) 2025 Tax Day promotion take place?

The promotion takes place on Tuesday, April 15, 2025.

How can customers redeem DNUT's online Tax Day offer?

Customers can use promo code TAXBREAK when ordering online through Krispy Kreme's app or website for pickup or delivery.
Krispy Kreme, Inc.

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