Krispy Kreme Launches Expansion into Brazil
Krispy Kreme (NASDAQ: DNUT) has announced its expansion into Brazil through a minority interest joint venture with Ipiranga's AmPm. The company will open its first shop in São Paulo's Avenida Juscelino Kubitschek neighborhood in late April 2024.
The expansion leverages AmPm's network of approximately 1,500 retail locations across Brazil, implementing Krispy Kreme's capital-light franchise strategy. The initial São Paulo location is expected to create 100 direct jobs, with additional positions planned as the brand expands throughout the country.
This partnership with AmPm, Brazil's largest convenience store chain, marks a significant milestone in Krispy Kreme's global expansion strategy, adding to its network of more than 30 international franchise partners worldwide.
Krispy Kreme (NASDAQ: DNUT) ha annunciato la sua espansione in Brasile attraverso una joint venture con partecipazione minoritaria con AmPm di Ipiranga. L'azienda aprirà il suo primo negozio nel quartiere Avenida Juscelino Kubitschek di São Paulo alla fine di aprile 2024.
L'espansione sfrutta la rete di circa 1.500 punti vendita di AmPm in tutto il Brasile, implementando la strategia di franchising a capitale leggero di Krispy Kreme. Si prevede che la location iniziale di São Paulo creerà 100 posti di lavoro diretti, con ulteriori posizioni pianificate man mano che il marchio si espande nel paese.
Questa partnership con AmPm, la più grande catena di negozi di convenienza del Brasile, segna una pietra miliare significativa nella strategia di espansione globale di Krispy Kreme, aggiungendo alla sua rete di oltre 30 partner di franchising internazionali in tutto il mondo.
Krispy Kreme (NASDAQ: DNUT) ha anunciado su expansión en Brasil a través de una joint venture con participación minoritaria con AmPm de Ipiranga. La empresa abrirá su primera tienda en el barrio Avenida Juscelino Kubitschek de São Paulo a finales de abril de 2024.
La expansión aprovecha la red de aproximadamente 1.500 puntos de venta de AmPm en todo Brasil, implementando la estrategia de franquicia de bajo capital de Krispy Kreme. Se espera que la ubicación inicial en São Paulo genere 100 empleos directos, con posiciones adicionales planeadas a medida que la marca se expanda por el país.
Esta asociación con AmPm, la cadena de tiendas de conveniencia más grande de Brasil, marca un hito significativo en la estrategia de expansión global de Krispy Kreme, sumándose a su red de más de 30 socios de franquicia internacionales en todo el mundo.
Krispy Kreme (NASDAQ: DNUT)은 Ipiranga의 AmPm과의 소수 지분 합작 회사를 통해 브라질로의 확장을 발표했습니다. 이 회사는 2024년 4월 말에 상파울루의 아베니다 주셀리노 쿠비치셰크 지역에 첫 매장을 열 예정입니다.
이번 확장은 브라질 전역에 있는 AmPm의 약 1,500개 소매점 네트워크를 활용하여 Krispy Kreme의 자본 경량 프랜차이즈 전략을 구현합니다. 초기 상파울루 매장은 100개의 직접 일자리를 창출할 것으로 예상되며, 브랜드가 국가 전역으로 확장됨에 따라 추가 직위도 계획되고 있습니다.
브라질 최대의 편의점 체인인 AmPm과의 이번 파트너십은 Krispy Kreme의 글로벌 확장 전략에서 중요한 이정표가 되며, 전 세계적으로 30개 이상의 국제 프랜차이즈 파트너 네트워크에 추가됩니다.
Krispy Kreme (NASDAQ: DNUT) a annoncé son expansion au Brésil par le biais d'une coentreprise avec participation minoritaire avec AmPm d'Ipiranga. L'entreprise ouvrira son premier magasin dans le quartier Avenida Juscelino Kubitschek à São Paulo à la fin avril 2024.
Cette expansion s'appuie sur le réseau d'environ 1.500 points de vente d'AmPm à travers le Brésil, mettant en œuvre la stratégie de franchise légère en capital de Krispy Kreme. Le premier emplacement à São Paulo devrait créer 100 emplois directs, avec d'autres postes prévus à mesure que la marque s'étend dans le pays.
Ce partenariat avec AmPm, la plus grande chaîne de magasins de proximité du Brésil, marque une étape importante dans la stratégie d'expansion mondiale de Krispy Kreme, ajoutant à son réseau de plus de 30 partenaires de franchise internationaux dans le monde entier.
Krispy Kreme (NASDAQ: DNUT) hat seine Expansion nach Brasilien durch ein Joint Venture mit Minderheitsbeteiligung mit AmPm von Ipiranga angekündigt. Das Unternehmen wird Ende April 2024 seinen ersten Laden im Stadtteil Avenida Juscelino Kubitschek in São Paulo eröffnen.
Die Expansion nutzt das Netzwerk von etwa 1.500 Verkaufsstellen von AmPm in Brasilien und implementiert die kapitalleichte Franchise-Strategie von Krispy Kreme. Der erste Standort in São Paulo wird voraussichtlich 100 direkte Arbeitsplätze schaffen, mit weiteren Positionen, die geplant sind, während die Marke im ganzen Land expandiert.
Diese Partnerschaft mit AmPm, der größten Convenience-Store-Kette Brasiliens, markiert einen bedeutenden Meilenstein in der globalen Expansionsstrategie von Krispy Kreme und erweitert das Netzwerk von über 30 internationalen Franchise-Partnern weltweit.
- Entry into Brazil's large consumer market through established partner AmPm with 1,500 retail locations
- Capital-light franchise model reduces financial risk and capital requirements
- Creation of 100 direct jobs with first location, indicating strong operational scale
- Partnership with Brazil's largest convenience store chain provides immediate distribution network
- Minority interest structure limits direct control over Brazilian operations
- Initial expansion to single location in São Paulo
Insights
Krispy Kreme's entry into Brazil represents a strategically sound market expansion using their proven capital-light franchise model. Brazil—Latin America's largest economy with over 200 million consumers—offers substantial growth potential for the brand. The partnership structure is particularly noteworthy as it leverages AmPm's extensive network of 1,500 retail locations throughout Brazil, providing Krispy Kreme with immediate access to established distribution channels.
The joint venture structure allows Krispy Kreme to maintain their asset-light approach while benefiting from AmPm's local market knowledge—crucial for navigating Brazil's complex retail landscape. Starting with a flagship location in São Paulo's upscale Avenida Juscelino Kubitschek neighborhood demonstrates thoughtful market positioning, targeting higher-income consumers initially before potential broader rollout.
This expansion aligns perfectly with Krispy Kreme's stated international growth strategy. With 30+ international franchise partners already in their portfolio, the company has refined their expansion playbook. The immediate job creation (100 positions) signals a substantial retail footprint rather than merely a small kiosk operation, indicating confidence in the Brazilian market potential.
While the initial economic impact may be modest with just one location, the foundation being established through this partnership creates a scalable platform that could accelerate growth throughout Brazil's diverse regions with minimal capital requirements from Krispy Kreme directly.
This Brazilian market entry exemplifies Krispy Kreme's disciplined approach to international expansion through minority interest partnerships. The capital-light franchise strategy embedded in this deal preserves balance sheet flexibility while creating new revenue streams—typically through initial franchise fees, ongoing royalties, and potentially supply chain revenue from proprietary doughnut mixes.
The partnership structure with AmPm merits attention as it provides Krispy Kreme access to Brazil without the full capital expenditure or operational complexities of wholly-owned stores. While specific financial terms aren't disclosed, the minority interest joint venture structure generally allows for profit participation while limiting downside exposure—a prudent approach when entering emerging markets with currency volatility and distinct consumer preferences.
From a financial perspective, the scalability potential through AmPm's 1,500 retail locations is compelling. Rather than building infrastructure independently, Krispy Kreme can leverage existing real estate and traffic patterns, potentially accelerating time-to-profitability while maintaining the brand standards critical to their premium positioning.
This expansion represents execution of previously announced plans (February 2024), demonstrating management's ability to convert strategic initiatives into operational reality. While the immediate revenue impact will be minimal against Krispy Kreme's $931M market cap, the established partnership creates an attractive platform for long-term growth in one of Latin America's most significant consumer markets with relatively capital investment required.
Franchise partnership begins with first shop opening in São Paulo in late April
Krispy Kreme is bringing its iconic Original Glazed® doughnuts to
“We are thrilled to bring Krispy Kreme’s iconic, fresh made doughnuts to
As previously announced in February 2024, Krispy Kreme is entering
Renato Stefanoni, President of AmPm, commented, “AmPm is constantly evolving, bringing in new products and partnerships that not only meet, but exceed consumer expectations. By offering Krispy Kreme products in our stores we’re further expanding our portfolio with a highly differentiated and premium-quality offering.”
About Krispy Kreme
Headquartered in
About AmPm
Part of Ipiranga’s mobility ecosystem, AmPm is the largest convenience store chain in
Cautionary Note Regarding Forward-Looking Statements
Certain information in this press release is forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995, including with relation to our business, prospects, future plans and strategies, and growth. Forward-looking statements can be identified by the use of forward-looking terminology, including terms such as “will,” “expect,” or comparable terminology. Forward-looking statements are not a representation by us that the future plans, estimates, or expectations contemplated by us will be achieved. Many factors could cause our actual results to differ materially from those contained in forward-looking statements, including, without limitation: food safety issues, including risks of food-borne illnesses, tampering, contamination, and cross-contamination; impacts from any past or future material failure, inadequacy, or interruption of our information technology systems, including breaches or failures of such systems or other cybersecurity or data security-related incidents; any harm to our reputation or brand image; changes in consumer preferences or demographic trends; the impact of inflation or changes in foreign exchange rates; our ability to execute on our omni-channel business strategy; regulatory investigations, enforcement actions, or material litigation; and other risks and uncertainties described under the heading “Risk Factors” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on February 27, 2025 and in other filings we make from time to time with the SEC. These forward-looking statements are made only as of the date of this document, and we undertake no obligation to publicly update or revise any forward-looking statement whether as a result of new information, future events, or otherwise, except as may be required by law.
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Source: Krispy Kreme, Inc.
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