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KRISPY KREME® and Hulu Team Up for Lineup of New Movie Snacks Doughnuts

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Krispy Kreme (DNUT) has announced a first-ever collaboration with Hulu to launch a -time Movie Snacks Doughnuts collection starting February 17. The collection features four new cinema-inspired doughnuts: Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar, and Candy Double Feature.

The doughnuts will be available in-shop, for pickup, and delivery through Krispy Kreme's app and website, both individually and by the dozen. Select retailers will also offer a 6-pack box option. As part of the promotion, Krispy Kreme is offering customers a chance to win a 1-year Hulu subscription.

Krispy Kreme (DNUT) ha annunciato una collaborazione senza precedenti con Hulu per lanciare una collezione di doughnut ispirati ai film a partire dal 17 febbraio. La collezione include quattro nuovi doughnut ispirati al cinema: Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar e Candy Double Feature.

I doughnut saranno disponibili nei negozi, per il ritiro e la consegna tramite l'app e il sito web di Krispy Kreme, sia singolarmente che a dozzine. Alcuni rivenditori offriranno anche un'opzione di scatola da 6 pezzi. Nell'ambito della promozione, Krispy Kreme offre ai clienti la possibilità di vincere un abbonamento annuale a Hulu.

Krispy Kreme (DNUT) ha anunciado una colaboración sin precedentes con Hulu para lanzar una colección de donas inspiradas en películas a partir del 17 de febrero. La colección incluye cuatro nuevas donas: Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar y Candy Double Feature.

Las donas estarán disponibles en la tienda, para recoger y entregar a través de la aplicación y el sitio web de Krispy Kreme, tanto individualmente como por docenas. Algunos minoristas también ofrecerán una opción de caja de 6 piezas. Como parte de la promoción, Krispy Kreme ofrece a los clientes la oportunidad de ganar una suscripción anual a Hulu.

Krispy Kreme (DNUT)Hulu와의 첫 번째 협업을 발표하며 2월 17일부터 영화 간식 도넛 컬렉션을 출시합니다. 이 컬렉션에는 영화에서 영감을 받은 네 가지 새로운 도넛이 포함되어 있습니다: 블루 라즈베리 슬러시, 카라멜 팝콘, 쿠키 반죽 슈퍼스타, 캔디 더블 피처.

도넛은 매장에서, 픽업 및 Krispy Kreme의 앱과 웹사이트를 통해 배달로 제공되며, 개별적으로 또는 1다스 단위로 구매할 수 있습니다. 일부 소매점에서는 6개 팩 옵션도 제공됩니다. 프로모션의 일환으로 Krispy Kreme은 고객에게 1년 Hulu 구독권을 받을 수 있는 기회를 제공합니다.

Krispy Kreme (DNUT) a annoncé une collaboration sans précédent avec Hulu pour lancer une collection de beignets inspirés du cinéma à partir du 17 février. La collection comprend quatre nouveaux beignets inspirés du cinéma : Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar et Candy Double Feature.

Les beignets seront disponibles en magasin, pour emporter et en livraison via l'application et le site Web de Krispy Kreme, à la fois individuellement et par douzaine. Certains détaillants proposeront également une option de boîte de 6 pièces. Dans le cadre de la promotion, Krispy Kreme offre aux clients la chance de gagner un abonnement d'un an à Hulu.

Krispy Kreme (DNUT) hat eine erstmalige Zusammenarbeit mit Hulu angekündigt, um ab dem 17. Februar eine Kollektion von Film-Snack-Donuts zu lancieren. Die Kollektion umfasst vier neue, vom Kino inspirierte Donuts: Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar und Candy Double Feature.

Die Donuts sind in den Geschäften, zur Abholung und zur Lieferung über die Krispy Kreme-App und die Website erhältlich, sowohl einzeln als auch im Dutzend. Bei ausgewählten Einzelhändlern wird auch eine 6er-Packungsoption angeboten. Im Rahmen der Promotion bietet Krispy Kreme den Kunden die Möglichkeit, ein einjähriges Hulu-Abonnement zu gewinnen.

Positive
  • Strategic partnership with major streaming platform Hulu expanding brand visibility
  • New product launch potentially driving store traffic and sales
  • Multiple distribution channels (in-shop, delivery, retail) maximizing reach
Negative
  • -time offering may result in temporary sales impact only
  • Marketing costs associated with new product launch and promotion

Krispy Kreme x Hulu: Movie Snacks Doughnuts bring home cinema snack bar favorites, including popcorn and slushies

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Movie and doughnut fans can press “play” on flavor thanks to a one-of-a-kind collaboration between Krispy Kreme® and Hulu that’s bringing home four all-new doughnuts inspired by the cinema snack bar.

Krispy Kreme x Hulu: Movie Snacks Doughnuts bring home cinema snack bar favorites, including popcorn and slushies (Photo: Business Wire)

Krispy Kreme x Hulu: Movie Snacks Doughnuts bring home cinema snack bar favorites, including popcorn and slushies (Photo: Business Wire)

Available for a limited time beginning Feb. 17, the Krispy Kreme x Hulu: Movie Snacks Doughnuts are perfectly cast to provide all the “snack-tion” of theater favorites like popcorn and slushies when you’re streaming a movie at home. These new doughnuts make watching sci-fi sweeter and add “nom-nom” to rom-coms:

  • Blue Raspberry Slush Doughnut: an Original Glazed® doughnut dipped in blue raspberry flavored icing and blue sanding sugar.
  • Caramel Popcorn Doughnut: an unglazed shell doughnut filled with caramel popcorn flavored Kreme™ filling, dipped in white icing and caramel popcorn and topped with red icing drizzles.
  • Cookie Dough Superstar Doughnut: an unglazed shell doughnut filled with chocolate butterkreme™ flavored filling, dipped in chocolate flavored icing and topped with gold glitter sprinkles and cookie dough bites.
  • Candy Double Feature Doughnut: an Original Glazed® doughnut dipped in white icing, topped with milk chocolate candy pieces and mini milk chocolate chips, and drizzled with chocolate flavored icing.

“This first-ever collaboration with Hulu lets our fans enjoy their favorite movie snack flavors with their favorite doughnut while streaming their favorite movie. That’s a good night!” said Dave Skena, Chief Growth Officer at Krispy Kreme.

The Krispy Kreme x Hulu: Movie Snacks Doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy a selection of the doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

As part of the collaboration, Krispy Kreme is offering fans a chance to win a 1-year Hulu subscription. For more information, visit krispykreme.com/promos/moviesnacks/giveaway.

To learn more about the new Krispy Kreme x Hulu: Movie Snacks Doughnuts, visit krispykreme.com/promos/moviesnacks.

Share how you’re streaming movies and doughnut sweetness with Krispy Kreme by using #KrispyKreme #Hulu and tagging @krispykreme @Hulu on social media.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.

About Hulu

Hulu is a leading premium streaming service that offers an expansive slate of live and on-demand entertainment through a wide array of subscription options that give consumers ultimate control over their viewing experience. As part of the Disney Entertainment segment, Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content streaming exclusively on Hulu – and award-winning Originals. Hulu is available as a standalone streaming service or as part of bundle offerings with different combinations of Disney+ and ESPN+ and can be further personalized through a variety of premium and Live TV add-on subscriptions. With Hulu + Live TV, subscribers receive a unique combination of 95+ live news, entertainment and sports TV channels and can access Hulu’s on-demand library, Disney+, and ESPN+ all in one plan. Visit hulu.com to subscribe or learn more about the service.

Krispy Kreme

Liv Rockett

Liv.Rockett@fleishman.com



Hulu

Dorothy Ballowe

Dorothy.Ballowe@disney.com

Source: Krispy Kreme

FAQ

When will Krispy Kreme's (DNUT) Movie Snacks Doughnuts collection be available?

The Movie Snacks Doughnuts collection will be available starting February 17, 2024.

What are the four new doughnut flavors in DNUT's Hulu collaboration?

The new flavors are Blue Raspberry Slush, Caramel Popcorn, Cookie Dough Superstar, and Candy Double Feature Doughnuts.

How can customers purchase DNUT's new Movie Snacks Doughnuts?

Customers can purchase the doughnuts in-shop, through pickup or delivery via Krispy Kreme's app and website, or at select retailers offering 6-pack boxes.

What promotion is DNUT offering with the Movie Snacks Doughnuts launch?

Krispy Kreme is offering customers a chance to win a 1-year Hulu subscription as part of the collaboration.
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