Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) announces that its Chief Commercial Officer, Chris Wilson, will participate in the BIA Advisory Services' OTT Ecosystem Players Discuss Market Directions webinar on October 27, 2020, at 2 PM ET. Wilson will assess the evolving OTT marketplace and discuss future priorities, referencing insights from Comscore's annual State of OTT report. The webinar will highlight BIA's new OTT forecast and explore advertising opportunities.

Comscore (NASDAQ: SCOR) has released its 2020 State of Retail report, highlighting changes in consumer spending amid the COVID-19 pandemic. The report indicates that nearly 25% of discretionary spending is now digital, with mobile spending growing 16% year-over-year in Q2 2020, compared to 5% for desktops. Free shipping has become crucial for online purchases, with half of consumers prioritizing it. Online grocery spending soared to $13.1 billion in Q2 2020. These insights aim to assist retailers and advertisers in adapting to evolving consumer behaviors.

Comscore (NASDAQ: SCOR) announced that Senior Vice President, Commercial, John Bulgrin, will speak at the Advertising Research Foundation's OTTxScience 2020 event, scheduled for October 27-28, 2020. Bulgrin's session, titled 'The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead', will discuss the evolving OTT landscape influenced by streaming services and the COVID-19 pandemic. The event focuses on viewing trends and the OTT business in the new normal, featuring insights from industry leaders.

Comscore (Nasdaq: SCOR) announces the appointment of Alyra Liriano as Deputy Regional President of the Hispanic National Bar Association's New York region. Liriano, currently Counsel for Privacy and Compliance at Comscore, aims to enhance local, regional, and national programs while representing the interests of Hispanic legal professionals. Veronica Torres, Chief Privacy Officer, praised Liriano's dedication. Comscore continues its commitment to privacy and responsible data use while driving product innovation.

Comscore (NASDAQ: SCOR) reports a cautious recovery in consumer vehicle shopping amid the COVID-19 pandemic, with new vehicle sales rising to over 1.3 million in August 2020 from 710,000 in April 2020. Online interest in used vehicles surged, with Carvana experiencing a 58% increase in site visitors year-over-year and a 276% rise in the use of its 'Car Finder' tool. Despite overall industry sales being down, popular models like the Honda CR-V and Ford F-150 have seen strong interest, indicating a rebound in automotive shopping behavior.

Comscore (NASDAQ: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will speak on the Defense Research Institute's panel on October 9, 2020, discussing data breaches and cybersecurity. The session will address the impact on organizations and the role of outside counsel in mitigating threats. Liriano, a Certified Information Privacy Professional, advocates for privacy and the responsible use of information. Comscore aims to enhance transparency and innovation in digital and TV products while navigating a cookieless environment.

Comscore (NASDAQ: SCOR) reports a significant increase in independently-owned agencies utilizing its local television information, driving double-digit growth in its agency business since 2017. The company now serves over 1,000 local television station clients, bolstered by partnerships with major networks like ABC, CBS, and NBC. Comscore's advanced television measurement solutions have proven reliable amid market changes, with executives underscoring its unmatched local audience intelligence as a competitive advantage.

Comscore (NASDAQ: SCOR) has launched new advanced streaming behavior segments in partnership with Tru Optik, enhancing cross-screen audience targeting based on consumer streaming habits. Available in Tru Optik's Data Marketplace, these segments aim to support brands and agencies in optimizing holiday campaigns by effectively reaching desired OTT audiences. With increasing CTV consumption, advertisers can now leverage Comscore's data for targeted audience engagement across various platforms. This initiative reflects the growing importance of precise audience segmentation in a rapidly evolving OTT landscape.

Comscore (Nasdaq: SCOR) announced a long-term partnership with News Break, the leading local news platform, to provide digital audience measurement services. This collaboration will utilize Comscore's Media Ratings solutions, including Media Metrix and Plan Metrix, to enhance understanding of audience behavior across devices. The partnership aims to foster relevant advertising opportunities and support News Break's mission to deliver vital local news. With detailed insights into consumer behavior, Comscore enhances media planning, allowing better engagement and marketing ROI.