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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) has announced a renewal agreement with Weigel Broadcasting for local TV measurement services covering five Milwaukee and three South Bend stations. This agreement will leverage Comscore's local television currency and advanced audience segments to enhance audience insights and drive revenue growth for Weigel. With over a decade of experience in measuring television viewership, Comscore continues to be a trusted partner in the industry, providing comprehensive data to maximize revenue potential.
On September 7, 2020, Comscore (NASDAQ: SCOR) reported strong box office results for Warner Bros.' film "Tenet" during the Labor Day weekend. Despite only 65% of U.S. theaters operating, the film earned over $20 million domestically, adding to an impressive global total nearing $150 million. The report reveals a growing consumer confidence in moviegoing, with significant international success, particularly in China. Comscore's analysis underscores the resilience of the theatrical distribution sector amid ongoing pandemic challenges.
Comscore (Nasdaq: SCOR) announced a multi-year agreement with Nextdoor to provide digital audience measurement services. The partnership includes access to Comscore's Media Metrix® Multi-Platform and Plan Metrix® Multi-Platform, enabling Nextdoor to gain actionable insights into user behavior across devices. These tools will help marketers enhance their media strategies and optimize ROI while allowing publishers to demonstrate audience value. Comscore aims to support Nextdoor's mission of fostering community connections, particularly during the COVID-19 pandemic.
Comscore (NASDAQ: SCOR) announces the launch of its next-generation theater management system, Cinema ACE, following a successful beta phase. This platform improves content management and automates features transfer for exhibitors. Key enhancements include a user-friendly browser interface, flexible hosting options, and compatibility with Windows and Linux operating systems. Theater staff can now securely access the system remotely. Cinema ACE is part of Comscore's Hollywood Software Suite, available to current subscribers, and will expand to international markets in 2021.
Comscore (Nasdaq: SCOR) has announced a partnership with the World Surf League (WSL) to provide digital audience measurement services. This agreement includes access to Comscore's Media Ratings solutions such as Video Metrix in the U.S., Australia, and Brazil, aimed at enhancing understanding of audience behavior across desktop and mobile platforms. The partnership is positioned to support WSL's growing audience and complements its existing sponsorships.
Comscore (NASDAQ: SCOR) has been awarded Gold in the Best Advance in Competencies and Skill Development category at the Brandon Hall Group's Excellence in Human Capital Management Awards. This recognition is due to Comscore's innovative Gold Star Learning Program, developed in collaboration with Skillsoft, aimed at enhancing employee skills and fostering a culture of continuous learning. The program incorporates engaging learning paths and motivates employees through game-like concepts. Comscore's leadership lauded the award as a testament to their commitment to employee development and organizational goals.
Comscore (NASDAQ: SCOR) reports a significant increase in mobile vehicle shopping, with 6.6 million average monthly mobile shoppers in the first half of 2020, compared to 3.5 million for desktops. Key findings reveal that automakers like Ford and Chevrolet attract more mobile traffic, while Honda leans towards desktop usage. Demographically, mobile shoppers are younger (median age 49) and more female (43%) than their desktop counterparts. Comscore will continue to analyze these trends, providing insights on consumer media behavior.
Comscore (NASDAQ: SCOR) reports that overall news consumption has stayed above pre-pandemic levels as audience traffic normalizes in certain categories. Notably, digital visits to news sites peaked at 8.5 billion during April 13-19 and remained 28% higher than pre-pandemic figures as of July 27-August 2, reaching 7.4 billion visits. Despite a gradual decline in overall digital visits since peak weeks, the levels are still over 30% higher than before the pandemic. Comscore emphasizes ongoing monitoring of media consumption trends during COVID-19.
Comscore (NASDAQ: SCOR) reports significant improvements in employee engagement and satisfaction, correlating with reduced attrition. A recent survey shows that 92% of employees see themselves working at Comscore in a year, up from 77% in 2019. Satisfaction with working at Comscore rose to 93%, from 79%, and confidence in leadership increased to 91% from 73%. The company is focused on enhancing workplace culture, communication, and inclusivity, with a commitment to fostering employee involvement in shaping the future of Comscore.
Comscore (Nasdaq: SCOR) has partnered with Canvas Worldwide, the second-largest independent media agency, to be their preferred provider for Branded Content™ measurement. This agreement initiates with six integrations, allowing Canvas to leverage Comscore's robust analytics to assess the effectiveness of branded content campaigns amidst evolving advertising strategies due to the COVID-19 pandemic. Comscore's technology offers comprehensive insights combining various data streams, enhancing brands' understanding of their messaging impacts.
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