Veteran Industry Auditor Chris Johnson Joins Comscore to Bolster Measurement Standards Compliance Initiatives as Comscore Expands Efforts with the Media Rating Council
Comscore (NASDAQ: SCOR) has appointed Chris Johnson as Senior Vice President, Measurement Standards Compliance, effective immediately. Johnson brings over a decade of experience from Ernst & Young, enhancing Comscore’s commitment to industry trust and transparency, particularly through its cooperation with the Media Rating Council (MRC). His appointment follows the upcoming retirement of longtime MSC team leader Larry Goldstein in March 2021, ensuring a smooth transition and continuity of successful compliance initiatives.
- Appointment of Chris Johnson strengthens Comscore's commitment to measurement standards compliance.
- Johnson's background in auditing and standards adds credibility to Comscore's initiatives.
- Retirement of Larry Goldstein may lead to transitional challenges in the MSC team.
RESTON, Va., Sept. 23, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that Chris Johnson has been appointed as Senior Vice President, Measurement Standards Compliance (MSC), effective immediately. The addition of a seasoned measurement standards leader underscores Comscore's continuing commitment to deliver trust and transparency to the industry by engaging with the Media Rating Council (MRC) and other leading accreditation bodies.
Johnson joins Comscore after more than a decade at Ernst & Young, where he rose from staff auditor to senior manager and contributed to MRC audits including Comscore's digital and TV examinations. His deep understanding of standards and MRC requirements adds to Comscore's strong Measurement Standards team.
"We are thrilled to have Chris join Comscore to help lead the next generation of our measurement standards and compliance efforts," said Bill Livek, CEO, Comscore. "This is a critical area of focus for our business, and I am confident that we have built a team that can exceed the industry's expectations for independently-verified product compliance."
Johnson's appointment comes as Comscore's longtime MSC team leader Larry Goldstein prepares to retire in March 2021. Since joining the company in 2012, Goldstein guided numerous successful accreditations across Comscore's industry-leading product suite. Goldstein will work closely with Johnson through March to ensure a seamless transition of existing engagements.
"On behalf of the entire Comscore team, I would like to thank Larry for his service to Comscore and for his great & many accomplishments. We congratulate Larry on a well-deserved retirement," said Livek.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
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SOURCE Comscore
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