comScore, Inc. - SCOR STOCK NEWS

Comscore (NASDAQ: SCOR) has appointed Chris Johnson as Senior Vice President, Measurement Standards Compliance, effective immediately. Johnson brings over a decade of experience from Ernst & Young, enhancing Comscore’s commitment to industry trust and transparency, particularly through its cooperation with the Media Rating Council (MRC). His appointment follows the upcoming retirement of longtime MSC team leader Larry Goldstein in March 2021, ensuring a smooth transition and continuity of successful compliance initiatives.

Comscore (NASDAQ: SCOR) announces the granting of its patent from the USPTO for "Demographic Attribution of Household Viewing Events." This patent enhances Comscore's ability to provide detailed insights into audience behaviors at various hierarchical levels. By estimating person-level viewing measurements from household data, Comscore can improve its products' accuracy in aggregating viewing information. The company has demonstrated its commitment to innovation, with numerous patents granted in recent years, positioning itself as a leader in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with Samba TV to expand its TV measurement capabilities into European markets. This new initiative will enhance Comscore's cross-platform measurement, including ad exposure data across linear and connected TV. The partnership aims to improve ad effectiveness studies, helping brands assess their advertising ROI. Notably, clients have already initiated TV measurement projects in Europe, with plans to extend into more regions in 2021. Comscore continues to solidify its position as a leader in media evaluation across various platforms.

Comscore (NASDAQ: SCOR) has released findings indicating a resurgence in interest for small business credit cards after a decline during the first half of 2020 due to COVID-19. Their research highlights that applications for small business credit cards plummeted by 41% year-over-year in Q2 2020 as businesses shifted focus to federal relief loans. However, since June 2020, searches for small business credit cards have begun to recover, suggesting renewed interest among small businesses. The report indicates changing consumer behaviors and potential trends for credit card issuers.

Comscore (NASDAQ: SCOR) announced the grant of a new patent by the US Patent and Trademark Office for its "Device Identification System and Methods." This patent allows Comscore to use household router meters to anonymously identify individuals within households, enhancing its capabilities in providing precise insights into consumer behavior. The acceptance on the first attempt underlines the innovation's significance. CEO Bill Livek highlighted the milestone as part of Comscore's ongoing commitment to research and innovation, further solidified by numerous patents granted in recent years.

On Sept. 14, 2020, Comscore (Nasdaq: SCOR) announced the launch of enhanced brand suitability protections for advertisers. These new capabilities enable brands to better manage ad placements based on context rather than relying solely on keyword blocking. This proprietary pattern-profiling technology aims to offer nuanced insights into content safety, allowing brands to avoid unnecessary ad inventory loss. The enhancements strengthen Comscore's Activation suite, providing advertisers with advanced tools for targeted, brand-safe advertising across multiple platforms.

Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will participate in a panel titled "Starting a Career in Privacy: Pathways for Lawyers and Engineers" on September 16, 2020, at 1 p.m. ET. Moderated by the International Association of Privacy Professionals, the panel aims to provide insights about starting a career in privacy. Comscore emphasizes its commitment to privacy through robust policies and ongoing digital and TV product innovations as part of its roadmap for effective measurement in a cookieless environment.

Comscore (NASDAQ: SCOR) released a new survey indicating that U.S. moviegoers are increasingly confident about returning to theaters, largely due to extensive safety measures. Key findings show that 92% of respondents had a positive experience, with 60% expressing excitement about their return. Additionally, 51% were motivated by socialization, and blockbuster films played a crucial role in attracting audiences. The survey, conducted from August 21 to September 6, 2020, reflects a significant recovery trend in the theatrical industry amid ongoing COVID-19 challenges.

Comscore (NASDAQ: SCOR) announced on September 9, 2020, that it has received a patent from the US Patent and Trademark Office for its System and Methods for Transmitting Content Based on Co-Location. This invention enhances Comscore's device graph, enabling improved measurement across digital platforms. The new patent adds to Comscore's robust intellectual property portfolio, which now includes 78 patents granted in the past five years. CEO Bill Livek emphasized the company's commitment to innovation and precise cross-platform measurement.