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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) announced that Senior Vice President, Commercial, John Bulgrin, will speak at the Advertising Research Foundation's OTTxScience 2020 event, scheduled for October 27-28, 2020. Bulgrin's session, titled 'The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead', will discuss the evolving OTT landscape influenced by streaming services and the COVID-19 pandemic. The event focuses on viewing trends and the OTT business in the new normal, featuring insights from industry leaders.
Comscore (Nasdaq: SCOR) announces the appointment of Alyra Liriano as Deputy Regional President of the Hispanic National Bar Association's New York region. Liriano, currently Counsel for Privacy and Compliance at Comscore, aims to enhance local, regional, and national programs while representing the interests of Hispanic legal professionals. Veronica Torres, Chief Privacy Officer, praised Liriano's dedication. Comscore continues its commitment to privacy and responsible data use while driving product innovation.
Comscore (NASDAQ: SCOR) reports a cautious recovery in consumer vehicle shopping amid the COVID-19 pandemic, with new vehicle sales rising to over 1.3 million in August 2020 from 710,000 in April 2020. Online interest in used vehicles surged, with Carvana experiencing a 58% increase in site visitors year-over-year and a 276% rise in the use of its 'Car Finder' tool. Despite overall industry sales being down, popular models like the Honda CR-V and Ford F-150 have seen strong interest, indicating a rebound in automotive shopping behavior.
Comscore (NASDAQ: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will speak on the Defense Research Institute's panel on October 9, 2020, discussing data breaches and cybersecurity. The session will address the impact on organizations and the role of outside counsel in mitigating threats. Liriano, a Certified Information Privacy Professional, advocates for privacy and the responsible use of information. Comscore aims to enhance transparency and innovation in digital and TV products while navigating a cookieless environment.
Comscore (NASDAQ: SCOR) reports a significant increase in independently-owned agencies utilizing its local television information, driving double-digit growth in its agency business since 2017. The company now serves over 1,000 local television station clients, bolstered by partnerships with major networks like ABC, CBS, and NBC. Comscore's advanced television measurement solutions have proven reliable amid market changes, with executives underscoring its unmatched local audience intelligence as a competitive advantage.
Comscore (NASDAQ: SCOR) has launched new advanced streaming behavior segments in partnership with Tru Optik, enhancing cross-screen audience targeting based on consumer streaming habits. Available in Tru Optik's Data Marketplace, these segments aim to support brands and agencies in optimizing holiday campaigns by effectively reaching desired OTT audiences. With increasing CTV consumption, advertisers can now leverage Comscore's data for targeted audience engagement across various platforms. This initiative reflects the growing importance of precise audience segmentation in a rapidly evolving OTT landscape.
Comscore (Nasdaq: SCOR) announced a long-term partnership with News Break, the leading local news platform, to provide digital audience measurement services. This collaboration will utilize Comscore's Media Ratings solutions, including Media Metrix and Plan Metrix, to enhance understanding of audience behavior across devices. The partnership aims to foster relevant advertising opportunities and support News Break's mission to deliver vital local news. With detailed insights into consumer behavior, Comscore enhances media planning, allowing better engagement and marketing ROI.
Comscore (NASDAQ: SCOR) will host its 2020 State of Retail webinar on October 14, 2020, at 2 p.m. EDT, addressing the retail sector's challenges due to COVID-19. The webinar will focus on evolving consumer behaviors, digital commerce changes, and growth segments in the upcoming holiday season. Insights will help advertisers and retailers engage effectively with their audiences. Registration is available at Comscore's website.
On September 29, 2020, Comscore (Nasdaq: SCOR) announced that its Gold Star Learning Program Case Study won first place in the 2020 Nucleus Research ROI Awards. This program also claimed Gold at the Brandon Hall Group's Excellence in Human Capital Management Awards. The Nucleus Research ROI case study reported an astonishing 3114% ROI within one month, demonstrating the effectiveness of integrating Skillsoft's digital learning resources. Comscore emphasizes its commitment to innovative employee development while ensuring bottom line efficiency.
Comscore (NASDAQ: SCOR) announces that Chief Commercial Officer Chris Wilson will speak at the RampUp Worldwide Virtual Summit on October 1, 2020, at 2pm ET. The session, titled 'Shifting the TV Measurement Status Quo,' will address the evolution of media measurement and industry challenges. Attendees can register for free to learn about new strategies across various languages during this virtual event running from September 28 to October 1. Comscore is recognized for its robust media evaluation capabilities.
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