Welcome to our dedicated page for comScore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on comScore stock.
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore, Inc. (Nasdaq: SCOR) reported a third-quarter revenue of $88.0 million, down from $94.3 million in 2019. The net loss increased to $11.1 million or $(0.16) per share. However, adjusted EBITDA rose to $7.3 million, up from $6.4 million in the previous year. Key developments included new patents awarded and partnerships secured, especially in TV and gaming. Financial discipline led to a noteworthy $22 million improvement in year-to-date adjusted EBITDA. Comscore aims to launch innovative products in 2021 for enhanced media measurement.
Comscore (Nasdaq: SCOR) announced on Nov. 9, 2020, an update on its strategic alternatives review process. The company is in advanced discussions for a recapitalization transaction with an anchor investor. This move aims to significantly reduce Comscore's outstanding debt, improving its balance sheet and liquidity. It also seeks to enhance commercial relationships supporting growth initiatives. However, there are no guarantees regarding the timing or outcome of any transactions. Investors are advised to refer to SEC filings for risk factors related to the potential deal.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 9, 2020, at 5:00 p.m. ET to discuss its financial results for Q3 2020, ended September 30. Investors can access the call by dialing specific numbers for the U.S. and international calls. A live webcast will also be available on their Investor Relations website. Comscore specializes in media planning, transactional services, and cross-platform measurement, offering valuable insights for media buyers and sellers.
On November 10, 2020, Comscore (NASDAQ: SCOR) will host the 2020 Global State of Mobile webinar at 2 PM ET. This event reflects the evolving consumer behaviors as online mobile usage rises. Participants will gain insights into global mobile trends, U.S. mobile behaviors including video and payments, and the impact of privacy changes on media and advertising. For registration and additional details, visit Comscore's official site.
Comscore (NASDAQ: SCOR) announces that Rachel Gantz, General Manager of Activation Services, will speak at The 614 Group's Virtual Brand Safety Summit on November 2, 2020, at 11:30 AM ET.
Gantz's session, titled "Spotlight on CTV: Current Best Practices for Brand Safety, Data Protection & Privacy at the Point of Execution," will address challenges and opportunities in the media landscape, focusing on protecting CTV and OTT campaigns while maintaining reach and ROI. The event emphasizes the relevance of brand safety in the current climate.
Comscore (NASDAQ: SCOR) is unveiling its vision for the future of audience and advertising measurement, marking a decade of providing census-representative TV measurement. The company's innovations include the Exact Commercial Ratings® solution and a focus on impression-based currency across platforms. Comscore aims to improve measurement consistency amid changing media landscapes, emphasizing audience-centric strategies. By integrating more than 10 million additional households into its measurement, Comscore prepares to launch an independent national addressable advertising service in 2021.
The recent Comscore survey highlights a surge in confidence among U.S. moviegoers regarding theater attendance, linked to enhanced safety measures by exhibitors. Conducted between August 21 and September 6, 2020, the survey found that 92% of attendees had a positive experience, with 60% expressing excitement about returning. The desire to socialize prompted 51% of respondents to visit theaters, alongside the appeal of compelling new films. Overall, these findings point to a promising recovery trajectory for the theatrical industry amidst ongoing pandemic challenges.
Comscore (NASDAQ: SCOR) has expanded its advanced brand safety and contextual categorization solutions for Connected TV (CTV) and premium video to global markets. Originally launched for U.S. clients, this capability will now serve advertisers across Europe, Latin America, and Asia-Pacific, allowing precise, cookieless contextual targeting. This upgrade enables advertisers to effectively reach audiences based on specific contextual requirements and safety criteria, enhancing their CTV campaigns. Rachel Gantz, GM of Activation Services, emphasized the necessity for brand-safe, privacy-focused data solutions in the rapidly growing CTV ad market.
Comscore (Nasdaq: SCOR) announces that its Chief Commercial Officer, Chris Wilson, will participate in the BIA Advisory Services' OTT Ecosystem Players Discuss Market Directions webinar on October 27, 2020, at 2 PM ET. Wilson will assess the evolving OTT marketplace and discuss future priorities, referencing insights from Comscore's annual State of OTT report. The webinar will highlight BIA's new OTT forecast and explore advertising opportunities.
Comscore (NASDAQ: SCOR) has released its 2020 State of Retail report, highlighting changes in consumer spending amid the COVID-19 pandemic. The report indicates that nearly 25% of discretionary spending is now digital, with mobile spending growing 16% year-over-year in Q2 2020, compared to 5% for desktops. Free shipping has become crucial for online purchases, with half of consumers prioritizing it. Online grocery spending soared to $13.1 billion in Q2 2020. These insights aim to assist retailers and advertisers in adapting to evolving consumer behaviors.
FAQ
What is the current stock price of comScore (SCOR)?
What is the market cap of comScore (SCOR)?
What does Comscore, Inc. do?
How does Comscore generate its revenue?
What industries does Comscore serve?
What are some recent achievements of Comscore?
What is Proximic by Comscore?
Has Comscore received any certifications recently?
How does Comscore help its clients?
What is Comscore’s role in media measurement?
Where can I find more information about Comscore?
What platforms does Comscore measure?
