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Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics, providing unparalleled insights into consumer behavior across multiple platforms and screens, including television. The company's expertise lies in unifying consumer data to offer a comprehensive view that enhances the value of audiences and advertising. Headquartered in the United States, Comscore's primary revenue streams originate domestically, with additional contributions from Europe, Latin America, Canada, and other regions.
Comscore's core business involves measuring advertising effectiveness, content consumption, and audience demographics across a variety of media channels. These channels include televisions, mobile devices, computers, tablets, CTV devices, and even movie theaters. The company's client solutions cater to a wide range of industries such as Automotive, Digital Media, Financial Services, FMCG, Pharmaceutical, Retail, Technology, and Travel.
Recent achievements highlight Comscore’s role as a key player in media measurement. The company has been chosen to provide currency-grade metrics for TEGNA’s multi-platform media businesses. This partnership aims to offer deeper insights through digital and qualitative data, enhancing advertising precision and effectiveness. This collaboration will combine Comscore’s local linear TV data with its cross-platform solutions to give TEGNA a complete view of audiences, thereby optimizing their advertising campaigns.
Another notable project involves Proximic by Comscore, which uses AI-powered contextual intelligence to deliver cross-screen insights for Epsilon Digital Media. This initiative aims to enrich ad quality and performance by leveraging advanced content categorization and brand suitability metrics.
Comscore has also been recognized by the U.S. Joint Industry Committee (JIC) as a transactable standard for both traditional and cross-platform measurement metrics. This certification further cements Comscore's leadership in the industry, providing clients with reliable and comprehensive cross-platform audience measurement.
With its advanced audience insights and a robust data footprint that spans digital, linear TV, over-the-top (OTT), and theatrical viewership, Comscore is well-positioned to empower media buyers and sellers. The company's cutting-edge solutions enable clients to quantify multi-screen behavior, making informed business decisions with confidence.
For more information, please visit www.comscore.com. Follow Comscore on Twitter and Facebook for the latest updates.
Comscore (NASDAQ: SCOR) revealed significant insights on the home goods market amid rising online shopping trends during the holiday season. Key findings include: 74.2 million consumers completed home remodels in the past year, a 20% increase year-over-year. Retail home furnishings visitation peaked at 133 million unique visitors, up 26% from earlier this year. Online spending in this category hit $12.1 billion in Q2 2020, marking a 50% rise compared to Q1. This growth trend suggests that retailers can effectively leverage e-commerce to meet increasing consumer demand.
Comscore (NASDAQ: SCOR) has announced a renewal and expansion agreement with Gray Television, allowing Gray to utilize Comscore's measurement services across approximately 19% of US television households. This agreement includes new markets such as West Palm Beach, FL, Memphis, TN, Waco, TX, and Juneau, AK. Comscore's extensive experience in measuring television viewership positions it as a trusted partner for the media industry, recently surpassing 1,000 local television station clients and offering advanced audience insights for enhanced advertising efficacy.
Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV and video contextual targeting solution for programmatic advertising, enhancing brand safety and relevance. This innovative capability utilizes frame-by-frame visual recognition and audio processing for improved targeting. As demand for connected TV advertising rises, the collaboration aims to offer advertisers privacy-focused solutions. The partnership is expected to revolutionize the advertising landscape, helping brands target specific content without excluding entire genres.
Comscore (NASDAQ: SCOR) announced participation in a webinar on December 10, 2020, where Director Beth Teixeira will discuss effective tech skills training strategies. The session aims to share insights from Comscore's Gold Star Learning Program, which achieved an ROI of 3114% in less than a month. This program, recognized at the 2020 Nucleus Research ROI Awards, emphasizes developing skills that align with business objectives. Comscore continues to prioritize employee development and innovation in its approach to learning.
Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, has earned the ANSI-accredited Certified Information Privacy Professional/Europe (CIPP/E) credential from the IAPP. This certification recognizes her expertise in GDPR compliance and data protection laws in Europe. Liriano supports Comscore's privacy initiatives to align products with global regulations. The company emphasizes its commitment to privacy through transparency and adherence to data protection best practices, enhancing its digital and TV product innovation.
On November 23, 2020, Comscore (NASDAQ: SCOR) announced a partnership with Anzu, a leader in in-game advertising. This collaboration aims to utilize Comscore's Validated Campaign Essentials™ and Brand Survey Lift™ solutions to provide real-time measurement of in-game advertising campaigns. With the gaming market projected to reach $175 billion in 2020, this partnership allows brands to effectively engage with a massive audience. Both companies expressed enthusiasm for the potential growth in the in-game advertising sector, emphasizing the importance of data-driven insights for advertisers.
Comscore (Nasdaq: SCOR) announced the granting of a new patent for "Fraudulent Traffic Detection and Estimation" by the US Patent and Trademark Office on November 19, 2020. This patent enhances Comscore's ability to detect invalid traffic (IVT) by leveraging characteristics from a control group, improving the accuracy of advertising performance metrics. CEO Bill Livek stated that this innovation builds on Comscore's existing IVT capabilities. The company's commitment to innovation continues with multiple U.S. patents in recent years, enhancing its cross-platform measurement solutions.
Comscore (NASDAQ: SCOR) released its 2020 Global State of Mobile report, highlighting significant shifts in consumer mobile behavior due to the COVID-19 pandemic. Mobile video consumption surged, showing a 65% increase from August 2017 to August 2020. In April 2020, unique visitors to the hotel/resort category dropped by 59%, but rebounded with a 65% increase by August 2020. In the U.S., 79% of digital minutes were spent on mobile as of August 2020, while mobile retail purchases grew from 16% to 31% of digital sales since Q2 2015.
On November 20, 2020, Comscore's Chief Privacy Officer, Veronica Torres, will participate in the 'Women Leading Privacy Teams' panel, moderated by the International Association of Privacy Professionals (IAPP). The panel aims to showcase the career journeys of women in privacy, discussing team-building and stakeholder collaboration. As Chief Privacy Officer, Torres oversees Comscore's global privacy strategy. Comscore emphasizes its commitment to privacy, driving innovations in digital and TV measurement amid evolving privacy standards.
Comscore (NASDAQ: SCOR) has announced a partnership with Pinnacle Advertising to enhance TV measurement at local and national levels. This collaboration will utilize Comscore's census-representative measurement and automotive advanced audiences. Pinnacle Advertising has a strong history working with leading brands and emphasizes performance-driven strategies. The partnership aims to leverage Comscore's insights to optimize media planning and execution effectively. Comscore has experienced double-digit year-over-year growth in new business since 2017, reflecting its increasing market share in cross-platform measurement.
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