Comscore Reports TV Viewing Engagement for Week Ending January 10, 2021

Rhea-AI Summary

Comscore (NASDAQ: SCOR) reported the top TV programs for viewer engagement for the week ending January 10, 2021. The data, measured via the Stickiness Index, ranks primetime ad-supported cable and broadcast shows based on viewer engagement levels. Topping the broadcast chart was the NFL Playoff game on NBC with a Stickiness Index of 162. For cable, the 2021 IIHF World Junior Championship led with a score of 146. The index highlights viewer retention, indicating strong audience engagement across both cable and broadcast platforms.

Positive

• Comscore's Stickiness Index indicates strong viewer engagement for the week, reflecting the effectiveness of ad-supported programming.
• The NFL Playoff game and the IIHF World Junior Championship topped their respective engagement rankings, showcasing the popularity of sports broadcasts.

Negative

• None.

RESTON, Va., Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021.

Comscore's TV engagement rating, also known as the Stickiness Index, ranks primetime ad-supported cable and broadcast telecasts by level of viewer engagement, which is determined by comparing the average percentage viewed of each telecast to that of all primetime telecasts with the same duration. Telecasts with the most engaged viewers have a higher Stickiness Index, indicating that more of the audience is tuned in—or engaged—for the duration of the telecast.

TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 10, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	162	3	NBC NFL PLAYOFF GM WC SA1	NBC	1/9/2021
2	157	1	NBC NFL PLAYOFF GM WC SU2	NBC	1/10/2021
3	154	103	Todo por mi hija	TELMUN	1/8/2021
4	145	78	Vencer el desamor	UNIV	1/5/2021
5	144	17	Blue Bloods	CBS	1/8/2021
6	143	94	Imperio de mentiras	UNIV	1/4/2021
7	142	98	Dulce ambición	UNIV	1/4/2021
8	136	104	Aquí y ahora	UNIV	1/10/2021
9	134	29	Bull	CBS	1/4/2021
10	134	26	This Is Us	NBC	1/5/2021
11	133	21	FBI	CBS	1/5/2021
12	133	23	Magnum P.I.	CBS	1/8/2021
13	129	19	The Bachelor	ABC	1/4/2021
14	124	12	The Chase	ABC	1/7/2021
15	124	10	NCIS: Los Angeles	CBS	1/10/2021
16	124	37	All Rise	CBS	1/4/2021
17	123	9	Celebrity Wheel of Fortune	ABC	1/7/2021
18	123	33	Law & Order: Special Victims Unit	NBC	1/7/2021
19	122	22	NCIS: New Orleans	CBS	1/10/2021
20	121	41	Ellen's Game of Games	NBC	1/4/2021
1. Tampa Bay at Washington
2. Cleveland Browns at Pittsburgh Steelers
[CBS is owned by ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision is owned by Univision Communications; ABC is owned by The Walt Disney Company.]
TOP VIEWER ENGAGEMENT: CABLE TELECASTS  (Week Ending January 10, 2021)
RANK	STICKINESS INDEX	RATING RANK	TELECAST	NETWORK	DAY
1	146	674	2021 IIHF World Junior Championship1	NHLTV	1/5/2021
2	146	53	A New Year's Resolution	HALL	1/9/2021
3	145	56	90 Day Fiancé	TLC	1/10/2021
4	142	55	The Curse of Oak Island	HST	1/5/2021
5	140	146	Aurora Teagarden Mysteries: Reunited and It Feels So Deadly	HALLMM	1/10/2021
6	136	843	La Rosa de Guadalupe	GALA	1/9/2021
7	134	78	WWE Monday Night Raw	USA	1/4/2021
8	132	122	The Real Housewives of Atlanta	BRAVO	1/10/2021
9	131	81	Winter in Vail	HALL	1/10/2021
10	130	127	Below Deck	BRAVO	1/4/2021
11	129	97	Gold Rush	DSC	1/8/2021
12	129	376	The Wrong Fiancé	LMN	1/8/2021
13	128	8	MSNBC Special Coverage	MSNBC	1/6/2021
14	127	195	Southern Charm	BRAVO	1/7/2021
15	127	64	Dr. Pimple Popper	TLC	1/4/2021
16	125	221	Street Outlaws: Fastest in America	DSC	1/4/2021
17	124	234	Law & Order: Special Victims Unit	USA	1/5/2021
18	122	757	Pit Bulls and Parolees	APL	1/9/2021
19	122	172	Dead Silent	ID	1/5/2021
20	121	148	Murder in the Heartland	ID	1/5/2021

1. Canada at United States from Rogers Place in Edmonton, Alberta, Canada

[History Channel and Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark Movies & Mysteries are owned by Crown Media Family Networks; Animal Planet, Discovery Channel, Investigation Discovery and TLC are owned by Discovery Communications, Inc.; Bravo, MSNBC and USA are owned by NBCUniversal; NHL Network is owned by a joint venture between National Hockey League and NBCUniversal; Galavision is owned by Univision Communications.]

- The Stickiness Index is powered by Comscore's TV Essentials and excludes local programming and all premium non-ad-supported channels.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com

 

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SOURCE Comscore

FAQ

What is the Stickiness Index reported by Comscore for the week of January 10, 2021?

The Stickiness Index measures viewer engagement by comparing the average percentage viewed of telecasts. For the week ending January 10, 2021, top shows included an NFL Playoff game with a score of 162.

Which broadcast telecast had the highest viewer engagement according to Comscore?

The highest viewer engagement for broadcast telecasts was the NFL Playoff game on NBC, with a Stickiness Index of 162.

What were the top cable telecasts for viewer engagement in the week ending January 10, 2021?

The top cable telecasts included the 2021 IIHF World Junior Championship and 'A New Year's Resolution', both with a Stickiness Index of 146.

How does Comscore determine viewer engagement for its rankings?

Comscore determines viewer engagement through the Stickiness Index, which compares the average percentage viewed of each telecast to other primetime telecasts of similar duration.

What can investors infer from Comscore's viewer engagement ratings?

Investors can infer that high viewer engagement ratings suggest strong performance and effectiveness of advertising in popular broadcasts, potentially leading to positive financial impacts for networks.